Google Adwords Masterclass

Become a successful Google Adwords professional

ABOUT THE PROGRAM

The Google Adwords Masterclass course provides a comprehensive knowledge of Google Pay per Click (PPC) network. The course helps the delegates to become a competent Google Advertising Professional and master the major aspects of Google advertising network including Mobile, Search, Video and Display. The course enables the delegates to plan and implement Google campaigns using different channels. The course is beneficial for those professionals who want to upgrade their skills and sharpen their knowledge to face their competitive careers. The intensive training course will demonstrate how to drive traffic to the website and create profitable marketing campaigns. This information-packed training course is designed to provide knowledge about professional keyword research, campaign management and optimisation, bidding strategies, Ad discounting and much more. By the completion of the course, the delegates will gain a solid foundation in Google Adwords network.

  • Explore the basic and advanced aspects of Google Adwords

  • Optimise and manage your campaigns properly

  • Measure results and analyse reports to make informed decisions

  • Course delivered by well certified and experienced instructors

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Certificate

Delegates will get certification of completion at the end of the course.

PREREQUISITES

The Google Adwords Masterclass course has no pre-requisites. So, anyone can attend this course.

TARGET AUDIENCE

The Google Adwords Masterclass course is beneficial for:

  • Aspiring Digital Marketer who want to make their career in the digital marketing industry
  • Traditional Marketer who want to master online marketing techniques
  • Digital Marketer who want to gain an understanding of Google Adwords
  • Business owner or Entrepreneurs who want to promote their business using Google advertising network

WHAT WILL YOU LEARN?

  • Understand the different channels of Google advertising network including Mobile, Search, Video and Display
  • Use Google Advertising network for ideating and executing different types of campaigns
  • Learn the different ways to target user via different channels to market & re-market your product
  • Have an in-depth understanding of Google Adwords interface and learn how to open and manage Adwords account
  • Get insights into different types of biddings methods and biding strategies

Enquire Program

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PROGRAM OVERVIEW

The Google Adwords Masterclass course provides information about the basic and advanced aspects of Adwords and online advertising including the benefits of Google Adwords, how to create and manage an Adword campaign and how to optimise the performance of campaign. The course is ideal for delegates who had tried Google’s Adwords before but failed to make it profitable, who want to learn how to set up and optimise the campaigns properly and finally who want to master Adwords. Throughout the course, the delegates will learn how to create their Adwords account properly, how to conduct keyword research properly, the importance of negative keywords, competitor research, bidding strategies, ad types and networks and campaign management. The delegates will also be exposed to the tools for keyword research, quality score and its impact on ad cost, split testing, Ad Copy testing, conversion tracking and lots more. The course is beneficial for delegates who want to gain in-depth knowledge of the Google Adwords platform. The delegates who want to implement paid search to enhance the digital performance of their brand can also enroll in the course.


PROGRAM CONTENT

Introduction to Adwords

  • What is Adwords?
  • How Adwords Works
  • Google Networks
  • Targeting Options

Account Structure

  • Overview of Adwords Account Structure
  • Campaign Type Uses
  • Campaign Organisation
  • Ad Group Organisation

Keywords and Match Types

  • Overview of Match Types
  • The Match Types
  • Negative Keywords
  • Search Terms Report

Creating Text and Search Ads

  • Text Ads
  • Other Search Ads

Ad Extensions

  • Explain Ad Extensions

Display Ads

  • Display Ad Formats

Display Targeting

  • Contextual Targeting
  • Audience Targeting
  • Placement Targeting

Campaign Types and Settings

  • Location Targeting
  • Language Targeting
  • Daily Budgets and Bidding
  • Ad Scheduling
  • Other Targeting
  • Campaign Types

Advertising Metrics

  • Adwords Metrics and Jargon
  • Sale Metrics
  • Measurement Based on Goals

Bidding and Bid Modifiers

  • Bid Methods
  • Bid Modifiers
  • Where to Set Bids

Quality Score

  • What is Quality Score?
  • Ad Rank
  • Improving Quality Score

Adwords Reports

  • The Adwords Interface
  • Reporting Segments
  • Dimensions Tab
  • Other Useful Reports

Adwords Tools

  • Tracking Conversions
  • Campaign Planning Tools
  • Management Tools
  • Other Tools

Optimising Your Account

  • Improving ROI
  • Branding Goals

Google Adwords Masterclass Enquiry

 

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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Aberdeen

Aberdeen is city located in Scotland and the third city with a large population.  Aberdeen is one of the 32 local government council areas of Scotland. It is the 37th area with a large population in the United Kingdom. The estimated population of the city of Aberdeen is 196,670, and for local authority area, it is 229,800.        Nicknames of Aberdeen include Silver city with Golden Sands, Granite City, and Grey city. In the middle 18th and 20th century, buildings of Aberdeen was covered by grey granite which sparkles like silver due to high mica content in it.

In 1970s North Sea Oil was discovered. Since 8000 years ago this area became a settlement when villages lie around the river, Don, and Dee. The climate of Aberdeen is a marine type. From David 1 of Scotland, Aberdeen got its Royal Burgh status. Two important universities of Aberdeen are the University of Aberdeen founded in 1495 and Robert Gordon University in 1992.

There are many setups of Traditional industries such as papermaking, fishing, textiles, and shipbuilding was taken by Aberdeen's seaport and oil industry. These industries were the main reason for the job creation for the local people. A number of people from nearby towns come here for job employment. One of the busiest commercial heliports is located in Aberdeen namely Aberdeen Heliport. In north-east of Scotland, largest seaport is situated. These used to lessen the burden of the traffic of the city.

In Aberdeen, the Aberdeen international youth festival is held that attract around 1000 talented arts companies. Ultimately, tourism industry booms in the town and provide employment to local people. In the year 2015, Mercer named Aberdeen 57th best city to live and Britain's 4th largest liveable city. Aberdeen was named as leading business hub by HSBC.

Education

There are two universities located in Aberdeen namely Robert Gordon University and the University of Aberdeen.  Earlier the University of Aberdeen was known as King's College, Aberdeen and William Elphinstone founded it in the year 1496. George Keith founded Marischal College in new Aberdeen in the year 1593. In the English speaking world, Aberdeen university is the fifth oldest. It provides degree related to various disciplines. Primary campus is located in old Aberdeen, and it has around 14000 students. Debating society of the university is oldest in Scotland and founded in the year 1646.

In the year 1750, Robert Gordon's College was founded by merchant Robert Gordon. In 1992 Robert Gordon Institute of Technology got its university status and became Robert Gordon University. Later the university expanded and developed rapidly. The Sunday Times named it the Best Modern University in the UK.

Robert Gordon University had two campuses one is located at Schoolhill/ St Andrew Street city center and another one at Garthdee.

Scottish Agricultural College is located outside Aberdeen. In Aberdeen, Marine Laboratory Aberdeen which has specialization in fisheries. Some other higher education institutions are Rowett Research Institute and Macaulay Land Use Research Institute. Aberdeen has 54 primary schools and 12 secondary schools that are handled by the city council. Among top 50 secondary schools in Scotland, comes Cutts Academy, Oldmachar Academy, and Hariaw Academy.

Various private schools are located in Aberdeen like Robert Gordon's College, Albyn School, and Hamilton school, St Margaret's School for Girls, International School of Aberdeen and Steiner School.  Aberdeen harbor was made modern in the late 1960s. In 1982 Fish Market was developed. In 1994 Telford Dock was established. In the year 1964, there was typhoid outbreak in 1964. During the 20th century, Aberdeen became the much healthier city. In 1985 Trinity center was opened. The present population of Aberdeen is 212000.