Google Adwords Masterclass

Become a successful Google Adwords professional

ABOUT THE PROGRAM

The Google Adwords Masterclass course provides a comprehensive knowledge of Google Pay per Click (PPC) network. The course helps the delegates to become a competent Google Advertising Professional and master the major aspects of Google advertising network including Mobile, Search, Video and Display. The course enables the delegates to plan and implement Google campaigns using different channels. The course is beneficial for those professionals who want to upgrade their skills and sharpen their knowledge to face their competitive careers. The intensive training course will demonstrate how to drive traffic to the website and create profitable marketing campaigns. This information-packed training course is designed to provide knowledge about professional keyword research, campaign management and optimisation, bidding strategies, Ad discounting and much more. By the completion of the course, the delegates will gain a solid foundation in Google Adwords network.

  • Explore the basic and advanced aspects of Google Adwords

  • Optimise and manage your campaigns properly

  • Measure results and analyse reports to make informed decisions

  • Course delivered by well certified and experienced instructors

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Certificate

Delegates will get certification of completion at the end of the course.

PREREQUISITES

The Google Adwords Masterclass course has no pre-requisites. So, anyone can attend this course.

TARGET AUDIENCE

The Google Adwords Masterclass course is beneficial for:

  • Aspiring Digital Marketer who want to make their career in the digital marketing industry
  • Traditional Marketer who want to master online marketing techniques
  • Digital Marketer who want to gain an understanding of Google Adwords
  • Business owner or Entrepreneurs who want to promote their business using Google advertising network

WHAT WILL YOU LEARN?

  • Understand the different channels of Google advertising network including Mobile, Search, Video and Display
  • Use Google Advertising network for ideating and executing different types of campaigns
  • Learn the different ways to target user via different channels to market & re-market your product
  • Have an in-depth understanding of Google Adwords interface and learn how to open and manage Adwords account
  • Get insights into different types of biddings methods and biding strategies

Enquire Program

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PROGRAM OVERVIEW

The Google Adwords Masterclass course provides information about the basic and advanced aspects of Adwords and online advertising including the benefits of Google Adwords, how to create and manage an Adword campaign and how to optimise the performance of campaign. The course is ideal for delegates who had tried Google’s Adwords before but failed to make it profitable, who want to learn how to set up and optimise the campaigns properly and finally who want to master Adwords. Throughout the course, the delegates will learn how to create their Adwords account properly, how to conduct keyword research properly, the importance of negative keywords, competitor research, bidding strategies, ad types and networks and campaign management. The delegates will also be exposed to the tools for keyword research, quality score and its impact on ad cost, split testing, Ad Copy testing, conversion tracking and lots more. The course is beneficial for delegates who want to gain in-depth knowledge of the Google Adwords platform. The delegates who want to implement paid search to enhance the digital performance of their brand can also enroll in the course.


PROGRAM CONTENT

Introduction to Adwords

  • What is Adwords?
  • How Adwords Works
  • Google Networks
  • Targeting Options

Account Structure

  • Overview of Adwords Account Structure
  • Campaign Type Uses
  • Campaign Organisation
  • Ad Group Organisation

Keywords and Match Types

  • Overview of Match Types
  • The Match Types
  • Negative Keywords
  • Search Terms Report

Creating Text and Search Ads

  • Text Ads
  • Other Search Ads

Ad Extensions

  • Explain Ad Extensions

Display Ads

  • Display Ad Formats

Display Targeting

  • Contextual Targeting
  • Audience Targeting
  • Placement Targeting

Campaign Types and Settings

  • Location Targeting
  • Language Targeting
  • Daily Budgets and Bidding
  • Ad Scheduling
  • Other Targeting
  • Campaign Types

Advertising Metrics

  • Adwords Metrics and Jargon
  • Sale Metrics
  • Measurement Based on Goals

Bidding and Bid Modifiers

  • Bid Methods
  • Bid Modifiers
  • Where to Set Bids

Quality Score

  • What is Quality Score?
  • Ad Rank
  • Improving Quality Score

Adwords Reports

  • The Adwords Interface
  • Reporting Segments
  • Dimensions Tab
  • Other Useful Reports

Adwords Tools

  • Tracking Conversions
  • Campaign Planning Tools
  • Management Tools
  • Other Tools

Optimising Your Account

  • Improving ROI
  • Branding Goals

Google Adwords Masterclass Enquiry

 

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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Bedford

Bedford is county town with 80 thousand population. The last census conducted in the year of 2015. The approximate population of Bedford is 1 lakh 67 thousand. A river Great Ouse also flows in the city. Henry, I built Bedford Castle. The same infrastructure was destroyed in 1224. It has been representing the Parliament seat since 1265. A large population of Italy migrated to this town in the past. They proved to be the workforce for this city and helped in the economic sector in the past.

History

The origin of Town’s name is based on the chief of Saxon. He was commonly called Beda. According to some historians, the name is also derived from the river Great Ouse. During the early middle ages, it was an agricultural region where the market was operated nearby town. The wool was a major and crucial industry at that time. The other important industry of the town was Lace industry. Brewing leads the business after the decline of the wool industry. During the mid-18th century, there was an introduction of the railways. The 19th century saw an amazing shift of the industry towards engineering sector.

Governance

Among the Borough of Bedford, Bedford city is the biggest town. The whole administration was looking after by the Mayor. He is also known as Mayor of Bedford. The present mayor belongs to Liberal Democrat party.  His name is Dave Hodgson. There are total 10 wards in the city.

Geography and climate

Some major towns and villages such as Kempton, Elstow, Reinhold, and Ravensden are located near to the city. It has a maritime climate similar to the most of the United Kingdom. It got rainfall for the whole year. Bedford airport is the local official met office. It provides day to day update of weather to nearby people.

Demography and Landmarks

It is home to the Italian people. There are lakhs of Italian natives who moved to this country in the past. The major reason for this population was the migration of the labourers during the mid-19th century. Italian community, they also had their own Vice-consulate for 54 years. After the Italian population, the second most important migrated people were South Asian. River Ouse flows through the Centre of the town. A war memorial to commemorate the war heroes was built in the town during 1921.

Transport

The transportation system of the town links between the town and whole England. The major road network is A6 which connects the whole town. The bus station started its services in 2015. The whole Bedford is connected with the vast network and there is no problem of transportation.

Education

The education system of Bedford is slightly different from rest of the England. It follows the three-tier system in certain locations. The education policy was recommended by Sir Plowden in 1967. There was a referendum in 2006 to change the system, but people rejected this proposal. After 3 years, again the process was started to shift it from 3 tier to 2 tier system. It got succeeded the same year.

Religious sites

The majority of the people belong to the Christian community. Churches St. Paul’s and St. Peter’s get lion’s share of the visiting Christian community. Four mosques are also there. The Largest Sikh temple (Gurudwara) of the United Kingdom is also here. Other prominent places are Guru Ravidass and Valmiki temples.

Culture and Sports

The prominent religious community of 20th century also has their sculpture in the Panacea Museum. The country also has a famous venue. The major production houses direct many of the films in the University of Bedfordshire Theatre.