Google Adwords Masterclass

Become a successful Google Adwords professional

ABOUT THE PROGRAM

The Google Adwords Masterclass course provides a comprehensive knowledge of Google Pay per Click (PPC) network. The course helps the delegates to become a competent Google Advertising Professional and master the major aspects of Google advertising network including Mobile, Search, Video and Display. The course enables the delegates to plan and implement Google campaigns using different channels. The course is beneficial for those professionals who want to upgrade their skills and sharpen their knowledge to face their competitive careers. The intensive training course will demonstrate how to drive traffic to the website and create profitable marketing campaigns. This information-packed training course is designed to provide knowledge about professional keyword research, campaign management and optimisation, bidding strategies, Ad discounting and much more. By the completion of the course, the delegates will gain a solid foundation in Google Adwords network.

  • Explore the basic and advanced aspects of Google Adwords

  • Optimise and manage your campaigns properly

  • Measure results and analyse reports to make informed decisions

  • Course delivered by well certified and experienced instructors

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Certificate

Delegates will get certification of completion at the end of the course.

PREREQUISITES

The Google Adwords Masterclass course has no pre-requisites. So, anyone can attend this course.

TARGET AUDIENCE

The Google Adwords Masterclass course is beneficial for:

  • Aspiring Digital Marketer who want to make their career in the digital marketing industry
  • Traditional Marketer who want to master online marketing techniques
  • Digital Marketer who want to gain an understanding of Google Adwords
  • Business owner or Entrepreneurs who want to promote their business using Google advertising network

WHAT WILL YOU LEARN?

  • Understand the different channels of Google advertising network including Mobile, Search, Video and Display
  • Use Google Advertising network for ideating and executing different types of campaigns
  • Learn the different ways to target user via different channels to market & re-market your product
  • Have an in-depth understanding of Google Adwords interface and learn how to open and manage Adwords account
  • Get insights into different types of biddings methods and biding strategies

Enquire Program

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PROGRAM OVERVIEW

The Google Adwords Masterclass course provides information about the basic and advanced aspects of Adwords and online advertising including the benefits of Google Adwords, how to create and manage an Adword campaign and how to optimise the performance of campaign. The course is ideal for delegates who had tried Google’s Adwords before but failed to make it profitable, who want to learn how to set up and optimise the campaigns properly and finally who want to master Adwords. Throughout the course, the delegates will learn how to create their Adwords account properly, how to conduct keyword research properly, the importance of negative keywords, competitor research, bidding strategies, ad types and networks and campaign management. The delegates will also be exposed to the tools for keyword research, quality score and its impact on ad cost, split testing, Ad Copy testing, conversion tracking and lots more. The course is beneficial for delegates who want to gain in-depth knowledge of the Google Adwords platform. The delegates who want to implement paid search to enhance the digital performance of their brand can also enroll in the course.


PROGRAM CONTENT

Introduction to Adwords

  • What is Adwords?
  • How Adwords Works
  • Google Networks
  • Targeting Options

Account Structure

  • Overview of Adwords Account Structure
  • Campaign Type Uses
  • Campaign Organisation
  • Ad Group Organisation

Keywords and Match Types

  • Overview of Match Types
  • The Match Types
  • Negative Keywords
  • Search Terms Report

Creating Text and Search Ads

  • Text Ads
  • Other Search Ads

Ad Extensions

  • Explain Ad Extensions

Display Ads

  • Display Ad Formats

Display Targeting

  • Contextual Targeting
  • Audience Targeting
  • Placement Targeting

Campaign Types and Settings

  • Location Targeting
  • Language Targeting
  • Daily Budgets and Bidding
  • Ad Scheduling
  • Other Targeting
  • Campaign Types

Advertising Metrics

  • Adwords Metrics and Jargon
  • Sale Metrics
  • Measurement Based on Goals

Bidding and Bid Modifiers

  • Bid Methods
  • Bid Modifiers
  • Where to Set Bids

Quality Score

  • What is Quality Score?
  • Ad Rank
  • Improving Quality Score

Adwords Reports

  • The Adwords Interface
  • Reporting Segments
  • Dimensions Tab
  • Other Useful Reports

Adwords Tools

  • Tracking Conversions
  • Campaign Planning Tools
  • Management Tools
  • Other Tools

Optimising Your Account

  • Improving ROI
  • Branding Goals

Google Adwords Masterclass Enquiry

 

Enquire Now


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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Bournemouth

Bournemouth is a large coastal resort town lies on the southern coast of England with a population of around 183,491 according to 2011 census. The city is located 94 miles southwest of London. The city has the largest settlement in Dorset and forms the conurbation of South East Dorset with the total population of around 465,000. The city was also referred as deserted heathland and it was occasionally visited by gangs of smugglers and fishermen. The city became popular in 1870 and economy boomed with the establishment of the railway. The city has been part of Ceremonial County and governed by unitary authority.

The city is famous for its beautiful beaches and buzzing nightlife attracting more than five million visitors every year. The city is also known for its Victorian architecture and 62 m spire of St Peter’s Church, Grade 1 listed church in the borough. CCTV cameras were introduced in the city and used for public street based surveillance and it became the first town in the United Kingdom to use CCTV cameras. The city serves as a major tourist and regional centre for entertainment and recreation and has a popular nightlife destination with UK visitors.

History

The area spread around the mouth of the River Bourne was part of Hundred of Holdenhurst including settlements of Muscliff, Ilford, North Ashley and Tuckton, later on, integrated into the Manor of Christchurch. Some ancient settlements were found along the River Stour in late 19th and early 20th century including Iron Age and Bronze Age. In 1932, 5500 years old skull was also found in Longham. Before the 18th century, only fishers and turf cutters were regular visitors and there was no evidence of human settlement at the mouth of the Bourne River.

The city had 70% of the common land before Christchurch Inclosures Act 1802, after that 5000 acres of land transferred to the private owners. These early attempts were made for the development of the town as a healthy town. The city was developed into a small community and spread around the area includes the tree-lined walk to the beach and pines. The Railways came into the city in 1870 and city faced the next phase of development with increasing population. It also became a favourite destination for visiting artists and writers. In 1900, the city became a municipal borough and then became a county borough. During the fortification against invasion in Second World War, the seafront of the city faced a great damage but luckily the town escaped form heavy bombing.  

Economy

The economy of the city is primarily dependent on the public and financial service sector, provide employment to 95% of the workforce. The city is lacking behind in communications and transport compared to other cities of the country. The city is home to notable employers including Tata Consultancy Services, JPMorgan, RIAS insurance and Liverpool Victoria. The city is predominantly dependent on its manufacturing industry on neighbouring town Poole. Tourism plays a crucial role in the development of the city and contributes to the local economy. The seafront of the city is considered as one of the biggest attractions of the United Kingdom and became a popular destination for stag and hen parties. The city provides a broad range of night-time activities as well as maintaining the safety of both visitors and residents.

Education

The local education authority was formed in 1903 and it was again established with the reorganization of local government in 1974. The city lost the status of County Borough and became a unitary authority. The city follows a two-tier comprehensive education system with presence of a number of primary and secondary schools in the borough. The city is home to Bournemouth University and Arts University for higher education.