Google Adwords Masterclass

Become a successful Google Adwords professional

ABOUT THE PROGRAM

The Google Adwords Masterclass course provides a comprehensive knowledge of Google Pay per Click (PPC) network. The course helps the delegates to become a competent Google Advertising Professional and master the major aspects of Google advertising network including Mobile, Search, Video and Display. The course enables the delegates to plan and implement Google campaigns using different channels. The course is beneficial for those professionals who want to upgrade their skills and sharpen their knowledge to face their competitive careers. The intensive training course will demonstrate how to drive traffic to the website and create profitable marketing campaigns. This information-packed training course is designed to provide knowledge about professional keyword research, campaign management and optimisation, bidding strategies, Ad discounting and much more. By the completion of the course, the delegates will gain a solid foundation in Google Adwords network.

  • Explore the basic and advanced aspects of Google Adwords

  • Optimise and manage your campaigns properly

  • Measure results and analyse reports to make informed decisions

  • Course delivered by well certified and experienced instructors

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Certificate

Delegates will get certification of completion at the end of the course.

PREREQUISITES

The Google Adwords Masterclass course has no pre-requisites. So, anyone can attend this course.

TARGET AUDIENCE

The Google Adwords Masterclass course is beneficial for:

  • Aspiring Digital Marketer who want to make their career in the digital marketing industry
  • Traditional Marketer who want to master online marketing techniques
  • Digital Marketer who want to gain an understanding of Google Adwords
  • Business owner or Entrepreneurs who want to promote their business using Google advertising network

WHAT WILL YOU LEARN?

  • Understand the different channels of Google advertising network including Mobile, Search, Video and Display
  • Use Google Advertising network for ideating and executing different types of campaigns
  • Learn the different ways to target user via different channels to market & re-market your product
  • Have an in-depth understanding of Google Adwords interface and learn how to open and manage Adwords account
  • Get insights into different types of biddings methods and biding strategies

Enquire Program

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PROGRAM OVERVIEW

The Google Adwords Masterclass course provides information about the basic and advanced aspects of Adwords and online advertising including the benefits of Google Adwords, how to create and manage an Adword campaign and how to optimise the performance of campaign. The course is ideal for delegates who had tried Google’s Adwords before but failed to make it profitable, who want to learn how to set up and optimise the campaigns properly and finally who want to master Adwords. Throughout the course, the delegates will learn how to create their Adwords account properly, how to conduct keyword research properly, the importance of negative keywords, competitor research, bidding strategies, ad types and networks and campaign management. The delegates will also be exposed to the tools for keyword research, quality score and its impact on ad cost, split testing, Ad Copy testing, conversion tracking and lots more. The course is beneficial for delegates who want to gain in-depth knowledge of the Google Adwords platform. The delegates who want to implement paid search to enhance the digital performance of their brand can also enroll in the course.


PROGRAM CONTENT

Introduction to Adwords

  • What is Adwords?
  • How Adwords Works
  • Google Networks
  • Targeting Options

Account Structure

  • Overview of Adwords Account Structure
  • Campaign Type Uses
  • Campaign Organisation
  • Ad Group Organisation

Keywords and Match Types

  • Overview of Match Types
  • The Match Types
  • Negative Keywords
  • Search Terms Report

Creating Text and Search Ads

  • Text Ads
  • Other Search Ads

Ad Extensions

  • Explain Ad Extensions

Display Ads

  • Display Ad Formats

Display Targeting

  • Contextual Targeting
  • Audience Targeting
  • Placement Targeting

Campaign Types and Settings

  • Location Targeting
  • Language Targeting
  • Daily Budgets and Bidding
  • Ad Scheduling
  • Other Targeting
  • Campaign Types

Advertising Metrics

  • Adwords Metrics and Jargon
  • Sale Metrics
  • Measurement Based on Goals

Bidding and Bid Modifiers

  • Bid Methods
  • Bid Modifiers
  • Where to Set Bids

Quality Score

  • What is Quality Score?
  • Ad Rank
  • Improving Quality Score

Adwords Reports

  • The Adwords Interface
  • Reporting Segments
  • Dimensions Tab
  • Other Useful Reports

Adwords Tools

  • Tracking Conversions
  • Campaign Planning Tools
  • Management Tools
  • Other Tools

Optimising Your Account

  • Improving ROI
  • Branding Goals

Google Adwords Masterclass Enquiry

 

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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Bromley

Bromley is located at a distance of around 15 km (9.3) miles in south east of Charing Cross. It is a one of the major district of south-east London England. Bromley was referred as Bromelag in early AD862. According to 2001 Census, the population of Bromley was 309,392. According to area, Bromley is the largest borough in London.

History

See of Rochester has a close connection with the history of Bromley. To create the Manor of Bromley in AD 862 the land was provided by King of Kent named Ethelbert. Until 1845 this land was owned by the Bishops of Rochester.  Later Coles Child, purchased Bromley Palace and he was a wealthy local merchant and philanthropist. Bromley formed an ancient parish in the Sutton-at-Hone lathe of Kent and the Bromley and Beckenham hundred. The Local Government Act 1858 was adopted by parish and a local board was formed in 1867. From 1924, Bromley became part of the London Traffic area. From 1933, Bromley formed a part of London Passenger Transport Area. In 1965, Bromley became a part of the recently created Greater London. After the First World War, Bromley town development was sufficiently complete. Large number of houses, industrial buildings and modern houses were replaced. In last 20 years, large area of town centre has been reconstructed to include large glades shopping centre. This resulted in loss of town centre housing area. Bromley High School was established on 18th January 1883. It is the 13th school of GDST (Girls Public Day School Trust). The opening of this school marked the significance of higher education for the girls. This school provided high levels of Scholarship and lay more emphasis in language. Headmistress of this school , Miss Heppel was expert in French.

 Culture

Bromley has many theatres. The Bromley Little Theatre close to Bromley North railway station and the Churchill Theatre in the town centre are well known among them. Bromley has a central library with a large book stock, reference library, Internet and Wi-Fi access. A four-screen site in Bromley is owned by Empire Cinemas. Morris dancer’s team is owned by Bromley.

Geography

In the BR postcode area, Bromley is a post town. BR1 covers areas like Sundridge Park, Bromley, Bickley and a part of Downham. The BR2 covers Shortlands, Hayes and Bickley and Bromley Common.

Economy

In the London Plan, Bromley is known as one of the major metropolitan centres. The town is having a large retail area which includes The Glades centre, a pedestrianised High Street and the main shopping mall. The retailers included by shopping area are Russell & Bromley, Gap and Oasis.

Governance

Bob Neil is the current MP of Bromley. The town is located in the Bexley and Bromley constituency and James Cleverly is London Assembly member of the same constituency. Harold Macmillan is Bromley's most famous MP.

Transport

Railway

Bromley mainly has two railway stations:

Bromley North station provide services to Charing Cross and London Bridge by changing at Grove Park. Bromley South station via Herne Hill, Kentish Town via Blackfriars, provide services to London Victoria. Trains are available to many stations including Gillingham, Orpington, Sevenoaks via Swanley, and Ashford International via Maidstone East.

Buses

Many means of transport for London services serve Bromley. These services connect Bromley with areas including Beckenham, Orpington, Crystal Palace, Bexleyheath, Catford, Chislehurst, Grove Park, Croydon, Eltham, Hayes, Lewisham, New Addington, Sidcup, Penge, and West Wickham.

Landmarks

On 16 April 1941, due to enemy action, the parish church of St Peter and St Paul was damaged. St Paul church is now located on Church Road. In Bromley, the most significant historic building is Bromley College located on London Road. Martin's Hill, Church House Gardens, College Green, Queen’s Garden and Library Gardens are the central public open spaces. Another well-known parish church is St Mark's which is standing on Westmoreland Road.