Google Adwords Masterclass

Become a successful Google Adwords professional

ABOUT THE PROGRAM

The Google Adwords Masterclass course provides a comprehensive knowledge of Google Pay per Click (PPC) network. The course helps the delegates to become a competent Google Advertising Professional and master the major aspects of Google advertising network including Mobile, Search, Video and Display. The course enables the delegates to plan and implement Google campaigns using different channels. The course is beneficial for those professionals who want to upgrade their skills and sharpen their knowledge to face their competitive careers. The intensive training course will demonstrate how to drive traffic to the website and create profitable marketing campaigns. This information-packed training course is designed to provide knowledge about professional keyword research, campaign management and optimisation, bidding strategies, Ad discounting and much more. By the completion of the course, the delegates will gain a solid foundation in Google Adwords network.

  • Explore the basic and advanced aspects of Google Adwords

  • Optimise and manage your campaigns properly

  • Measure results and analyse reports to make informed decisions

  • Course delivered by well certified and experienced instructors

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Certificate

Delegates will get certification of completion at the end of the course.

PREREQUISITES

The Google Adwords Masterclass course has no pre-requisites. So, anyone can attend this course.

TARGET AUDIENCE

The Google Adwords Masterclass course is beneficial for:

  • Aspiring Digital Marketer who want to make their career in the digital marketing industry
  • Traditional Marketer who want to master online marketing techniques
  • Digital Marketer who want to gain an understanding of Google Adwords
  • Business owner or Entrepreneurs who want to promote their business using Google advertising network

WHAT WILL YOU LEARN?

  • Understand the different channels of Google advertising network including Mobile, Search, Video and Display
  • Use Google Advertising network for ideating and executing different types of campaigns
  • Learn the different ways to target user via different channels to market & re-market your product
  • Have an in-depth understanding of Google Adwords interface and learn how to open and manage Adwords account
  • Get insights into different types of biddings methods and biding strategies

Enquire Program

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PROGRAM OVERVIEW

The Google Adwords Masterclass course provides information about the basic and advanced aspects of Adwords and online advertising including the benefits of Google Adwords, how to create and manage an Adword campaign and how to optimise the performance of campaign. The course is ideal for delegates who had tried Google’s Adwords before but failed to make it profitable, who want to learn how to set up and optimise the campaigns properly and finally who want to master Adwords. Throughout the course, the delegates will learn how to create their Adwords account properly, how to conduct keyword research properly, the importance of negative keywords, competitor research, bidding strategies, ad types and networks and campaign management. The delegates will also be exposed to the tools for keyword research, quality score and its impact on ad cost, split testing, Ad Copy testing, conversion tracking and lots more. The course is beneficial for delegates who want to gain in-depth knowledge of the Google Adwords platform. The delegates who want to implement paid search to enhance the digital performance of their brand can also enroll in the course.


PROGRAM CONTENT

Introduction to Adwords

  • What is Adwords?
  • How Adwords Works
  • Google Networks
  • Targeting Options

Account Structure

  • Overview of Adwords Account Structure
  • Campaign Type Uses
  • Campaign Organisation
  • Ad Group Organisation

Keywords and Match Types

  • Overview of Match Types
  • The Match Types
  • Negative Keywords
  • Search Terms Report

Creating Text and Search Ads

  • Text Ads
  • Other Search Ads

Ad Extensions

  • Explain Ad Extensions

Display Ads

  • Display Ad Formats

Display Targeting

  • Contextual Targeting
  • Audience Targeting
  • Placement Targeting

Campaign Types and Settings

  • Location Targeting
  • Language Targeting
  • Daily Budgets and Bidding
  • Ad Scheduling
  • Other Targeting
  • Campaign Types

Advertising Metrics

  • Adwords Metrics and Jargon
  • Sale Metrics
  • Measurement Based on Goals

Bidding and Bid Modifiers

  • Bid Methods
  • Bid Modifiers
  • Where to Set Bids

Quality Score

  • What is Quality Score?
  • Ad Rank
  • Improving Quality Score

Adwords Reports

  • The Adwords Interface
  • Reporting Segments
  • Dimensions Tab
  • Other Useful Reports

Adwords Tools

  • Tracking Conversions
  • Campaign Planning Tools
  • Management Tools
  • Other Tools

Optimising Your Account

  • Improving ROI
  • Branding Goals

Google Adwords Masterclass Enquiry

 

Enquire Now


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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Buxton

Buxton got popularity from its Spa Services. It is situated in the high altitude district of the Derbyshire. It is 960 ft. above the sea level. The Staffordshire is also one side to  Buxton. It comes under the administration of east Midlands. Peak District National park gets a bulk of tourism sector. The town has the population of 22.1 thousand. All the famous festivals are organized in Buxton opera house. St Ann’s well water is being sold globally by city’s company and earns handsome profit. It has two twin towns in countries such as France and Germany.

History

It started with the Roman settlement famously known as Aquae Arnemeatiae. The Number of coins was discovered in the city that showed they usually deal in coins. It also showed that Romans spent most of the time in Buxton during the occupation. Because of its favourable location, 30° temperature, and geothermal spring, it boosted the Spa industry. After some years, the introduction of railways had given pace to the development of the city.

Climate

It is at maximum height. The climatic condition is far cry from its locality. It is comparatively cool town to other towns due to its location. As compare to Manchester, its daytime temperature is 2 ° low. During late 19th Century, a fatal storm hit this city. The metrology department usually provides updated information to locals to aware them.

Arts and culture

The water of this town brought whole nine yards popularity to this town. Even George Talbot with his family came a number of times here to take the waters. During the late 17th century, Famous crescent was constructed. The famous Devonshire Dome was also constructed in this city. During 1863, Joseph Paxton did excellent work in the infrastructure and development of the railway. Certain parks, monuments were constructed under his supervision and considered one of the best architects in the world. Solomon’s temple, Opera House, Palladium, Coliseum are other famous attractions of this town.

Festivals and Architecture

The month of July is the busiest month of the calendar due to Buxton festival which goes extra mile for 21 days on large scale. Various beautiful and exemplary performances happen that day such as literature field events, concerts, and recitals after 12.OO am Opera after 5:00 pm. A seven days music festival is also organized. This festival includes performances such as rock, pop, blues, folk and world music features. The second Saturday of July is busy with the well-dressing festival. It has a history of 177 years. The waters of Buxton attracted many tourists in the town which ultimately boosted the tourism industry. The old hall hotel is one of the examples in reference to it. The Crescent was built in the 17th century.

Economy and Education

The Buxton economy is considered to be a mixed economy. Tourism and Mineral water Bottling are the others important industries. The Derby Campus has a bulk of students. Other secondary schools are Buxton Community School and St. Thomas More Catholic school.

Sports

There are two small stadia and generally host stock car racing, various drifting events.  High edge Raceway is the difficult track of the United Kingdom. Motorsports circuit constructed in 1970’s host's various drifting events. Buxton F.C is the most famous football club.

Public transport

The Whaley Bridge is crossed over city railway station. From here, one can take the train to any nearby city. It is 1 hr journey to Manchester Piccadilly by road. It has 2 railways under LNWR Buxton administration and 1 under High Buxton administration. The spring garden shopping Centre constructed in place of Midland land railway station. There is also a facility of high bus service to Manchester Airport from this city.