Google Adwords Masterclass

Become a successful Google Adwords professional

ABOUT THE PROGRAM

The Google Adwords Masterclass course provides a comprehensive knowledge of Google Pay per Click (PPC) network. The course helps the delegates to become a competent Google Advertising Professional and master the major aspects of Google advertising network including Mobile, Search, Video and Display. The course enables the delegates to plan and implement Google campaigns using different channels. The course is beneficial for those professionals who want to upgrade their skills and sharpen their knowledge to face their competitive careers. The intensive training course will demonstrate how to drive traffic to the website and create profitable marketing campaigns. This information-packed training course is designed to provide knowledge about professional keyword research, campaign management and optimisation, bidding strategies, Ad discounting and much more. By the completion of the course, the delegates will gain a solid foundation in Google Adwords network.

  • Explore the basic and advanced aspects of Google Adwords

  • Optimise and manage your campaigns properly

  • Measure results and analyse reports to make informed decisions

  • Course delivered by well certified and experienced instructors

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Certificate

Delegates will get certification of completion at the end of the course.

PREREQUISITES

The Google Adwords Masterclass course has no pre-requisites. So, anyone can attend this course.

TARGET AUDIENCE

The Google Adwords Masterclass course is beneficial for:

  • Aspiring Digital Marketer who want to make their career in the digital marketing industry
  • Traditional Marketer who want to master online marketing techniques
  • Digital Marketer who want to gain an understanding of Google Adwords
  • Business owner or Entrepreneurs who want to promote their business using Google advertising network

WHAT WILL YOU LEARN?

  • Understand the different channels of Google advertising network including Mobile, Search, Video and Display
  • Use Google Advertising network for ideating and executing different types of campaigns
  • Learn the different ways to target user via different channels to market & re-market your product
  • Have an in-depth understanding of Google Adwords interface and learn how to open and manage Adwords account
  • Get insights into different types of biddings methods and biding strategies

Enquire Program

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PROGRAM OVERVIEW

The Google Adwords Masterclass course provides information about the basic and advanced aspects of Adwords and online advertising including the benefits of Google Adwords, how to create and manage an Adword campaign and how to optimise the performance of campaign. The course is ideal for delegates who had tried Google’s Adwords before but failed to make it profitable, who want to learn how to set up and optimise the campaigns properly and finally who want to master Adwords. Throughout the course, the delegates will learn how to create their Adwords account properly, how to conduct keyword research properly, the importance of negative keywords, competitor research, bidding strategies, ad types and networks and campaign management. The delegates will also be exposed to the tools for keyword research, quality score and its impact on ad cost, split testing, Ad Copy testing, conversion tracking and lots more. The course is beneficial for delegates who want to gain in-depth knowledge of the Google Adwords platform. The delegates who want to implement paid search to enhance the digital performance of their brand can also enroll in the course.


PROGRAM CONTENT

Introduction to Adwords

  • What is Adwords?
  • How Adwords Works
  • Google Networks
  • Targeting Options

Account Structure

  • Overview of Adwords Account Structure
  • Campaign Type Uses
  • Campaign Organisation
  • Ad Group Organisation

Keywords and Match Types

  • Overview of Match Types
  • The Match Types
  • Negative Keywords
  • Search Terms Report

Creating Text and Search Ads

  • Text Ads
  • Other Search Ads

Ad Extensions

  • Explain Ad Extensions

Display Ads

  • Display Ad Formats

Display Targeting

  • Contextual Targeting
  • Audience Targeting
  • Placement Targeting

Campaign Types and Settings

  • Location Targeting
  • Language Targeting
  • Daily Budgets and Bidding
  • Ad Scheduling
  • Other Targeting
  • Campaign Types

Advertising Metrics

  • Adwords Metrics and Jargon
  • Sale Metrics
  • Measurement Based on Goals

Bidding and Bid Modifiers

  • Bid Methods
  • Bid Modifiers
  • Where to Set Bids

Quality Score

  • What is Quality Score?
  • Ad Rank
  • Improving Quality Score

Adwords Reports

  • The Adwords Interface
  • Reporting Segments
  • Dimensions Tab
  • Other Useful Reports

Adwords Tools

  • Tracking Conversions
  • Campaign Planning Tools
  • Management Tools
  • Other Tools

Optimising Your Account

  • Improving ROI
  • Branding Goals

Google Adwords Masterclass Enquiry

 

Enquire Now


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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Cardiff

Cardiff is the capital city of the Wales and county town of the historic South Glamorgan with a population of around 346,100 according to 2011 census.  The city is also known as the chief commercial city of the United Kingdom. The city is recognised as the most attractive tourist destination in the country and recorded 18.3 million visitors in 2010. The strategic location and geographical features played a crucial role in the developing the city as the largest coal port in the world. The city serves as a major base for most national sports and cultural institutions and forms part of the Eurocities network of the largest European cities. The Welsh office was built in the city in 1964, and it became an only centre of national administration. Until the 19th century, the city was the small town of the Wales, but with the arrival of industries and presence of major port for coal, transportation contributed towards the growth of the city. Some historians suggested that the city derived its name from earlier Welsh form Caerdyf meaning ‘the fort of the Taff’. Some previous studies also revealed that the name of the city is given in honour of nearby province governor during the construction of Roman fort. Later on, these have been rejected by modern scholars on linguistic grounds.

History

The early history of the city traced its root back to the Iron Age. The city formed part of Celtic British tribe during the Roman Conquest of Britain. In 75 AD, Romans built the fort at the opening of the River Taff, formed the northwestern boundary of the Cardiff. The fort also served as Isca Augusta (acted as border defences) military outposts for a long period. With the arrival of the civilian settlement, the fort has been demolished, and the Roman villa was discovered at Ely. A stone fortress was built similarly with the Saxon Shore Forts to safeguard the Britannia from raiders. Coins were found from the reign of Gratian depicted that the fort was demolished at the end of 4th century and last legions of Roman left the province of Britannia with Magnum Maximus.

The construction of Cardiff Castle began within the walls of the old Roman Fort, and it was substantially changed during the Victorian period. The city became the county town and free borough in the 15th century. At the same time, the Royal Charters were granted to the city and became a head port for collection of customs duties. The creator of modern Cardiff John Crichton was born in 1793 and spent the whole life in building the Cardiff docks. The town faced rapid growth with the construction of the dock and became the main port for exports of coal from the valleys of Rhymney and Cynon. The city was chosen as the site of the University College South Wales and Monmouthshire and got the status of the premier town in South Wales in 1893. The Maindy Barracks were built in the city at the end of 18th century to accommodate military permanently. The city captured a Roman Catholic Cathedral and granted the city status at the beginning of 19th century.During the interwar period, Cardiff docks entered into the phase of continued decline and faced a significant slump in demand for Welsh coal. Llandaff Cathedral and Cardiff Blitz were destroyed during the Second World War ended the linkage between Bute family and the Cardiff city. 

Economy

Industries played a significant role in the growth of the Welsh economy. The primary factors contributed towards the transformation of a small town into a big city was the coal demand as it was used in the manufacturing of iron and steel. The city has the most important and busiest coal port in the world, also known as Tiger Bay. The city is home to various notable companies related to education, public administration, infrastructure, insurance and health sectors such as British Gas, ING Direct, HBOS, The AA and SWALEC Energy.