The Google Adwords Masterclass course provides a comprehensive knowledge of Google Pay per Click (PPC) network. The course helps the delegates to become a competent Google Advertising Professional and master the major aspects of Google advertising network including Mobile, Search, Video and Display. The course enables the delegates to plan and implement Google campaigns using different channels. The course is beneficial for those professionals who want to upgrade their skills and sharpen their knowledge to face their competitive careers. The intensive training course will demonstrate how to drive traffic to the website and create profitable marketing campaigns. This information-packed training course is designed to provide knowledge about professional keyword research, campaign management and optimisation, bidding strategies, Ad discounting and much more. By the completion of the course, the delegates will gain a solid foundation in Google Adwords network.
MSP TrainingBecome a successful Google Adwords professional
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The Google Adwords Masterclass course provides a comprehensive knowledge of Google Pay per Click (PPC) network. The course helps the delegates to become a competent Google Advertising Professional and master the major aspects of Google advertising network including Mobile, Search, Video and Display. The course enables the delegates to plan and implement Google campaigns using different channels. The course is beneficial for those professionals who want to upgrade their skills and sharpen their knowledge to face their competitive careers. The intensive training course will demonstrate how to drive traffic to the website and create profitable marketing campaigns. This information-packed training course is designed to provide knowledge about professional keyword research, campaign management and optimisation, bidding strategies, Ad discounting and much more. By the completion of the course, the delegates will gain a solid foundation in Google Adwords network.
Explore the basic and advanced aspects of Google Adwords
Optimise and manage your campaigns properly
Measure results and analyse reports to make informed decisions
Course delivered by well certified and experienced instructors
Find out what's included in the training programme.
A dedicated tutor will be at your disposal throughout the training to guide you through any issues.
Delegates will get certification of completion at the end of the course.
The Google Adwords Masterclass course has no pre-requisites. So, anyone can attend this course.
The Google Adwords Masterclass course is beneficial for:
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The Google Adwords Masterclass course provides information about the basic and advanced aspects of Adwords and online advertising including the benefits of Google Adwords, how to create and manage an Adword campaign and how to optimise the performance of campaign. The course is ideal for delegates who had tried Google’s Adwords before but failed to make it profitable, who want to learn how to set up and optimise the campaigns properly and finally who want to master Adwords. Throughout the course, the delegates will learn how to create their Adwords account properly, how to conduct keyword research properly, the importance of negative keywords, competitor research, bidding strategies, ad types and networks and campaign management. The delegates will also be exposed to the tools for keyword research, quality score and its impact on ad cost, split testing, Ad Copy testing, conversion tracking and lots more. The course is beneficial for delegates who want to gain in-depth knowledge of the Google Adwords platform. The delegates who want to implement paid search to enhance the digital performance of their brand can also enroll in the course.
Introduction to Adwords
Account Structure
Keywords and Match Types
Creating Text and Search Ads
Ad Extensions
Display Ads
Display Targeting
Campaign Types and Settings
Advertising Metrics
Bidding and Bid Modifiers
Quality Score
Adwords Reports
Adwords Tools
Optimising Your Account
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Carlisle, also known as the Great Border City as it has a common border with Scotland and England, is located in Cumberland at the convergence of the rivers Eden, Caldew and Petteril. It serves not only as the administrative centre for Cumbria County Council and Carlisle City Council but is also the largest settlement in the Cumbria County. Carlisle is known to have been a Roman settlement. Carlisle became an important military settlement during the Middle Ages as it enjoyed the closeness with the Kingdom of Scotland. One of the main attractions of Carlisle is the Carlisle Castle which was built by William Rufus in 1092 AD and was to be the prison of the Queen of Scotts, Mary. In the 12th Century, by the order of Henry I, a nunnery came up in Carlisle. A diocese came into existence somewhere in the 1130’s and the priory became a cathedral that is now known as the Carlisle Cathedral. Carlisle is a place of historic importance as all the greats such as Celts, Romans, King Arthur and Bonnie Prince Charlie have either ruled or lived.
Later, the Industrial Revolution saw the rise of the textile industry and the beginning of a social as well as economical transformation in Carlisle.
Attractions
Transport
Owned and managed by the Stagecoach, the bus station serves Carlisle. Located on the Dury Lane are the bus station that is served by a travel centre and seven stands. The present station was a replacement for a larger station at the same site. The replacement took place in the 1990s. Stagecoach in Cumbria and Arrestation at the iva North East are the main operators of the bus station in Carlisle.
Media
For around 48 years, 1961 to 2009, Carlisle played host to the Border Television that served the ITV Border region. After 1970’s Border Television suffered a decline in both the quantity and the range of its output. The premises of the Border Television were demolished after it shutdown operation in 2010. No programs were telecast till 2014. Border Television announced its return to Carlisle in 2014. As far as the printed news is concerned, it is taken care of by The Cumberland News. The newspaper is published every Friday.