Google Adwords Masterclass

Become a successful Google Adwords professional

ABOUT THE PROGRAM

The Google Adwords Masterclass course provides a comprehensive knowledge of Google Pay per Click (PPC) network. The course helps the delegates to become a competent Google Advertising Professional and master the major aspects of Google advertising network including Mobile, Search, Video and Display. The course enables the delegates to plan and implement Google campaigns using different channels. The course is beneficial for those professionals who want to upgrade their skills and sharpen their knowledge to face their competitive careers. The intensive training course will demonstrate how to drive traffic to the website and create profitable marketing campaigns. This information-packed training course is designed to provide knowledge about professional keyword research, campaign management and optimisation, bidding strategies, Ad discounting and much more. By the completion of the course, the delegates will gain a solid foundation in Google Adwords network.

  • Explore the basic and advanced aspects of Google Adwords

  • Optimise and manage your campaigns properly

  • Measure results and analyse reports to make informed decisions

  • Course delivered by well certified and experienced instructors

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Certificate

Delegates will get certification of completion at the end of the course.

PREREQUISITES

The Google Adwords Masterclass course has no pre-requisites. So, anyone can attend this course.

TARGET AUDIENCE

The Google Adwords Masterclass course is beneficial for:

  • Aspiring Digital Marketer who want to make their career in the digital marketing industry
  • Traditional Marketer who want to master online marketing techniques
  • Digital Marketer who want to gain an understanding of Google Adwords
  • Business owner or Entrepreneurs who want to promote their business using Google advertising network

WHAT WILL YOU LEARN?

  • Understand the different channels of Google advertising network including Mobile, Search, Video and Display
  • Use Google Advertising network for ideating and executing different types of campaigns
  • Learn the different ways to target user via different channels to market & re-market your product
  • Have an in-depth understanding of Google Adwords interface and learn how to open and manage Adwords account
  • Get insights into different types of biddings methods and biding strategies

Enquire Program

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PROGRAM OVERVIEW

The Google Adwords Masterclass course provides information about the basic and advanced aspects of Adwords and online advertising including the benefits of Google Adwords, how to create and manage an Adword campaign and how to optimise the performance of campaign. The course is ideal for delegates who had tried Google’s Adwords before but failed to make it profitable, who want to learn how to set up and optimise the campaigns properly and finally who want to master Adwords. Throughout the course, the delegates will learn how to create their Adwords account properly, how to conduct keyword research properly, the importance of negative keywords, competitor research, bidding strategies, ad types and networks and campaign management. The delegates will also be exposed to the tools for keyword research, quality score and its impact on ad cost, split testing, Ad Copy testing, conversion tracking and lots more. The course is beneficial for delegates who want to gain in-depth knowledge of the Google Adwords platform. The delegates who want to implement paid search to enhance the digital performance of their brand can also enroll in the course.


PROGRAM CONTENT

Introduction to Adwords

  • What is Adwords?
  • How Adwords Works
  • Google Networks
  • Targeting Options

Account Structure

  • Overview of Adwords Account Structure
  • Campaign Type Uses
  • Campaign Organisation
  • Ad Group Organisation

Keywords and Match Types

  • Overview of Match Types
  • The Match Types
  • Negative Keywords
  • Search Terms Report

Creating Text and Search Ads

  • Text Ads
  • Other Search Ads

Ad Extensions

  • Explain Ad Extensions

Display Ads

  • Display Ad Formats

Display Targeting

  • Contextual Targeting
  • Audience Targeting
  • Placement Targeting

Campaign Types and Settings

  • Location Targeting
  • Language Targeting
  • Daily Budgets and Bidding
  • Ad Scheduling
  • Other Targeting
  • Campaign Types

Advertising Metrics

  • Adwords Metrics and Jargon
  • Sale Metrics
  • Measurement Based on Goals

Bidding and Bid Modifiers

  • Bid Methods
  • Bid Modifiers
  • Where to Set Bids

Quality Score

  • What is Quality Score?
  • Ad Rank
  • Improving Quality Score

Adwords Reports

  • The Adwords Interface
  • Reporting Segments
  • Dimensions Tab
  • Other Useful Reports

Adwords Tools

  • Tracking Conversions
  • Campaign Planning Tools
  • Management Tools
  • Other Tools

Optimising Your Account

  • Improving ROI
  • Branding Goals

Google Adwords Masterclass Enquiry

 

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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Chester

Chester is famously known as a walled city with population 1 lakh 18 thousand as per 2011 census. The River Dee is the main river flows in the region. It is very near to the border of Wales. During the year of 1541, it got the city status. There were several walls and churches constructed by the Saxons. The West Mercia’s Church became the first Cathedral of the town. Saxons further strengthened the walls of the Cathedral. They want to protect their people against the Danes. It was among the last cities who got defeat from the Normans. There was a castle constructed during the rule of Conqueror William. Still the walls of the Chester are intact. It has medieval structures as well. On commencing of the Industrial Revolution, new roads, railways, and canals were built in the large scale. Some famous Victorian architectures are Grosvenor Museum and Chester Town Hall.

History

Romans founded Chester in AD 79. The Amphitheatre of the city had a capacity of approximately 10,000 people. It is also among largest Amphitheaters in Britain. On the withdrawal of Romans troops from there, the Romans- British Established its Kingdom. The role of Chester during the industrial revolution was commendable. The Union canal built in the heart of the city. The Duke of Westminster owned a huge area of the town.

Geography and Climate

It is located in the southern part of the country. The Chester pebble beds are easily locatable due to trapping of many stones within its strata. The heathland and forest are found in the eastern and Northern part of the Chester. Chester has coastal type climate. It is very near to the Irish Sea. Nevertheless, the temperature is similar to the inland areas. The reason for the contrast is the presence of the Welsh Mountains to the southwest and the Pennine Mountains to the northeast. The official met office of the city is Hawarden Airport. The annual rainfall is below 720mm.

Tourist Attractions and landmarks

The black-and-white architecture, the Rows, and the City walls are famous architectures of the city. The rows are distinctive in Britain. The cathedral and the town hall are recognized as the most important buildings of the town. A thorough investigation is undergoing to the very prominent infrastructures of Romans like Amphitheatre. Grosvenor Museum attracts so many tourists in the region and also helps in the tourism sector of the area. The important festivals of the town area summer music festival, a literature festival, and various mystery plays. For the facilitation of tourists, the government started information Centre in the town.

Demography

As per 2011 population census, the population of the white is maximum and it accounts 90 % of the total population. The rest of the people belongs to the Asian community, mixed race, Sikhs and a few more. The recent 2014 census also shows that around 1 lakh 19 thousand living with the urban area.

Education

The University of Chester is the main place of higher and technical education for the city. It was originally a teacher training college but later on, it was transformed into university level organization in the year of 2005. There is also an institution running for law students in the city.  A vocation college is also giving its services in the town famously known as West Cheshire College. Coming to primary education, the King School as an independent school is giving its services.

Culture

The culture of the region is very rich. Grosvenor Museum, Cheshire Military Museum, Gateway theatre, Odeon cinema, Gateway theatre are the famous locations of the city.