Google Adwords Masterclass

Become a successful Google Adwords professional

ABOUT THE PROGRAM

The Google Adwords Masterclass course provides a comprehensive knowledge of Google Pay per Click (PPC) network. The course helps the delegates to become a competent Google Advertising Professional and master the major aspects of Google advertising network including Mobile, Search, Video and Display. The course enables the delegates to plan and implement Google campaigns using different channels. The course is beneficial for those professionals who want to upgrade their skills and sharpen their knowledge to face their competitive careers. The intensive training course will demonstrate how to drive traffic to the website and create profitable marketing campaigns. This information-packed training course is designed to provide knowledge about professional keyword research, campaign management and optimisation, bidding strategies, Ad discounting and much more. By the completion of the course, the delegates will gain a solid foundation in Google Adwords network.

  • Explore the basic and advanced aspects of Google Adwords

  • Optimise and manage your campaigns properly

  • Measure results and analyse reports to make informed decisions

  • Course delivered by well certified and experienced instructors

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Certificate

Delegates will get certification of completion at the end of the course.

PREREQUISITES

The Google Adwords Masterclass course has no pre-requisites. So, anyone can attend this course.

TARGET AUDIENCE

The Google Adwords Masterclass course is beneficial for:

  • Aspiring Digital Marketer who want to make their career in the digital marketing industry
  • Traditional Marketer who want to master online marketing techniques
  • Digital Marketer who want to gain an understanding of Google Adwords
  • Business owner or Entrepreneurs who want to promote their business using Google advertising network

WHAT WILL YOU LEARN?

  • Understand the different channels of Google advertising network including Mobile, Search, Video and Display
  • Use Google Advertising network for ideating and executing different types of campaigns
  • Learn the different ways to target user via different channels to market & re-market your product
  • Have an in-depth understanding of Google Adwords interface and learn how to open and manage Adwords account
  • Get insights into different types of biddings methods and biding strategies

Enquire Program

Fill in the form below & we'd get back to you.

PROGRAM OVERVIEW

The Google Adwords Masterclass course provides information about the basic and advanced aspects of Adwords and online advertising including the benefits of Google Adwords, how to create and manage an Adword campaign and how to optimise the performance of campaign. The course is ideal for delegates who had tried Google’s Adwords before but failed to make it profitable, who want to learn how to set up and optimise the campaigns properly and finally who want to master Adwords. Throughout the course, the delegates will learn how to create their Adwords account properly, how to conduct keyword research properly, the importance of negative keywords, competitor research, bidding strategies, ad types and networks and campaign management. The delegates will also be exposed to the tools for keyword research, quality score and its impact on ad cost, split testing, Ad Copy testing, conversion tracking and lots more. The course is beneficial for delegates who want to gain in-depth knowledge of the Google Adwords platform. The delegates who want to implement paid search to enhance the digital performance of their brand can also enroll in the course.


PROGRAM CONTENT

Introduction to Adwords

  • What is Adwords?
  • How Adwords Works
  • Google Networks
  • Targeting Options

Account Structure

  • Overview of Adwords Account Structure
  • Campaign Type Uses
  • Campaign Organisation
  • Ad Group Organisation

Keywords and Match Types

  • Overview of Match Types
  • The Match Types
  • Negative Keywords
  • Search Terms Report

Creating Text and Search Ads

  • Text Ads
  • Other Search Ads

Ad Extensions

  • Explain Ad Extensions

Display Ads

  • Display Ad Formats

Display Targeting

  • Contextual Targeting
  • Audience Targeting
  • Placement Targeting

Campaign Types and Settings

  • Location Targeting
  • Language Targeting
  • Daily Budgets and Bidding
  • Ad Scheduling
  • Other Targeting
  • Campaign Types

Advertising Metrics

  • Adwords Metrics and Jargon
  • Sale Metrics
  • Measurement Based on Goals

Bidding and Bid Modifiers

  • Bid Methods
  • Bid Modifiers
  • Where to Set Bids

Quality Score

  • What is Quality Score?
  • Ad Rank
  • Improving Quality Score

Adwords Reports

  • The Adwords Interface
  • Reporting Segments
  • Dimensions Tab
  • Other Useful Reports

Adwords Tools

  • Tracking Conversions
  • Campaign Planning Tools
  • Management Tools
  • Other Tools

Optimising Your Account

  • Improving ROI
  • Branding Goals

Google Adwords Masterclass Enquiry

 

Enquire Now


----- OR -------

Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Colchester

 

Colchester, through which the River Colne runs,  is a market town located in the borough of Colchester, Essex, 50 miles northeast of London. As of the 2011 Census, Colchester was the fastest growing town. People from Colchester are known as Colcestrian. Colchester is not only the oldest town since the Roman civilization, it is also the oldest town in BritainColchester was also known as the capital of Roman Britain. The Most Ancient European Towns Network also lists Colchester as one of its members.

The A12 road and the Colchester railway station both connect this town to the capital. Being a market town, there are a number of commuters who travel to and from to this location. The Stansted Airport and the Harwich ferry port are two means used for this purpose which lie at a distance of 30 miles and 20 miles from Colchester respectively. One of the main attractions at this market town is the Colchester Castle. The town is also home to the Colchester United Football Club.

Garrison

Colchester has served as a military garrison ever since the Roman period. The 16th Air Assault Brigade is currently housed in this Colchester Garrison. The Glasshouse, the army’s military prison meant for corrective training, is located in Berechurch Hall Road, which lies on the outskirts of Colchester. The Glasshouse is a prison for those men and women in the army service who have been sentenced to serve detention periods.

During the ten year period of 1998-2008, the garrison saw many changes. The Ministry of Defence sold a lot of it's for developing private housings. This led to the relocation of some parts of the garrison. There are parts in the garrison that still await the development process. This may happen in the second phase that is yet to be initiated.

Colchester ,in 2006, started the practice of firing Royal Salutes on a Royal anniversary or a Royal visit or visit by a foreign dignitary. The Castle Park is the place where the salutes are fired from since 2009.

Museums

There are various museums in Colchester such as The Castle Museum, Hollytrees Museum, Natural History   Museum. The Castle Museum which is located inside the Colchester Castle is home to an exhibit on Colchester of the Roman times. The Holltrees Museum is a museum for social history where exhibits for children can also be seen in Charles Gray’s former home. Situated in what was earlier the All Saints' Church, is the Natural History Museum.

The erstwhile Cavalry Barracks are home to a visitor and museum and display exhibits from the Roman Circus. The museum is managed by the Colchester Archaeological Trust. There are replicas and models of the circus as well as finds from Roman cemeteries included in these exhibits.In 2014 brick and marble columns from the massive frontage of the area of the Temple of Claudius were discovered behind the High Street. There are plans to exhibit them to the public.

 The Gosbecks Archaeological Park

The Gosbecks Archaeological Park which is home to a Roman theatre and a Roman-British temple is located in the south-west part of the town. Once the park used to be the place for the  "Cunobelin's farm", named after a Catuvellauni king, whose coins were found at the site in large quantities. The park, during the Roman period, housed a large Romano-British temple and Britain's largest Roman theatre. This theatre was almost twice as big in size as compared to the largest theatre in Colchester today. Another reason for the park to be famous is its closeness to the post-conquest Stanway burials, a Roman fort and the Iron Age defensive earthworks that are still existing.