Google Adwords Masterclass

Become a successful Google Adwords professional

ABOUT THE PROGRAM

The Google Adwords Masterclass course provides a comprehensive knowledge of Google Pay per Click (PPC) network. The course helps the delegates to become a competent Google Advertising Professional and master the major aspects of Google advertising network including Mobile, Search, Video and Display. The course enables the delegates to plan and implement Google campaigns using different channels. The course is beneficial for those professionals who want to upgrade their skills and sharpen their knowledge to face their competitive careers. The intensive training course will demonstrate how to drive traffic to the website and create profitable marketing campaigns. This information-packed training course is designed to provide knowledge about professional keyword research, campaign management and optimisation, bidding strategies, Ad discounting and much more. By the completion of the course, the delegates will gain a solid foundation in Google Adwords network.

  • Explore the basic and advanced aspects of Google Adwords

  • Optimise and manage your campaigns properly

  • Measure results and analyse reports to make informed decisions

  • Course delivered by well certified and experienced instructors

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Certificate

Delegates will get certification of completion at the end of the course.

PREREQUISITES

The Google Adwords Masterclass course has no pre-requisites. So, anyone can attend this course.

TARGET AUDIENCE

The Google Adwords Masterclass course is beneficial for:

  • Aspiring Digital Marketer who want to make their career in the digital marketing industry
  • Traditional Marketer who want to master online marketing techniques
  • Digital Marketer who want to gain an understanding of Google Adwords
  • Business owner or Entrepreneurs who want to promote their business using Google advertising network

WHAT WILL YOU LEARN?

  • Understand the different channels of Google advertising network including Mobile, Search, Video and Display
  • Use Google Advertising network for ideating and executing different types of campaigns
  • Learn the different ways to target user via different channels to market & re-market your product
  • Have an in-depth understanding of Google Adwords interface and learn how to open and manage Adwords account
  • Get insights into different types of biddings methods and biding strategies

Enquire Program

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PROGRAM OVERVIEW

The Google Adwords Masterclass course provides information about the basic and advanced aspects of Adwords and online advertising including the benefits of Google Adwords, how to create and manage an Adword campaign and how to optimise the performance of campaign. The course is ideal for delegates who had tried Google’s Adwords before but failed to make it profitable, who want to learn how to set up and optimise the campaigns properly and finally who want to master Adwords. Throughout the course, the delegates will learn how to create their Adwords account properly, how to conduct keyword research properly, the importance of negative keywords, competitor research, bidding strategies, ad types and networks and campaign management. The delegates will also be exposed to the tools for keyword research, quality score and its impact on ad cost, split testing, Ad Copy testing, conversion tracking and lots more. The course is beneficial for delegates who want to gain in-depth knowledge of the Google Adwords platform. The delegates who want to implement paid search to enhance the digital performance of their brand can also enroll in the course.


PROGRAM CONTENT

Introduction to Adwords

  • What is Adwords?
  • How Adwords Works
  • Google Networks
  • Targeting Options

Account Structure

  • Overview of Adwords Account Structure
  • Campaign Type Uses
  • Campaign Organisation
  • Ad Group Organisation

Keywords and Match Types

  • Overview of Match Types
  • The Match Types
  • Negative Keywords
  • Search Terms Report

Creating Text and Search Ads

  • Text Ads
  • Other Search Ads

Ad Extensions

  • Explain Ad Extensions

Display Ads

  • Display Ad Formats

Display Targeting

  • Contextual Targeting
  • Audience Targeting
  • Placement Targeting

Campaign Types and Settings

  • Location Targeting
  • Language Targeting
  • Daily Budgets and Bidding
  • Ad Scheduling
  • Other Targeting
  • Campaign Types

Advertising Metrics

  • Adwords Metrics and Jargon
  • Sale Metrics
  • Measurement Based on Goals

Bidding and Bid Modifiers

  • Bid Methods
  • Bid Modifiers
  • Where to Set Bids

Quality Score

  • What is Quality Score?
  • Ad Rank
  • Improving Quality Score

Adwords Reports

  • The Adwords Interface
  • Reporting Segments
  • Dimensions Tab
  • Other Useful Reports

Adwords Tools

  • Tracking Conversions
  • Campaign Planning Tools
  • Management Tools
  • Other Tools

Optimising Your Account

  • Improving ROI
  • Branding Goals

Google Adwords Masterclass Enquiry

 

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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Corby

Corby is a borough which is located 37 km away from the north-east of Northampton. It is the town with fastest growing population in Northamptonshire as well as England. The census held in 2011 reports that Corby had a population of sixty-one thousand three hundred. It is located 37 km away from the north-east of Northampton. Due to a large number of Scottish migrant workers who came to Corby for its steelworks, Corby was at one time known locally as "Little Scotland". The town was a small village until 1930. All the changes took place with the opening of the steelworks by Stewarts and Lloyds. It is a rapidly changing place and a vibrant.

Politics:

Created since 1983, the constituency of Corby contains parts of traditionally Conservative East Northamptonshire. Corby has since 2005 won almos every election. Labour won the General Elections in 2005 by a huge majority. However it was in 2010 that the Labour Party candidate lost the seat to the Conservatives. In 2012 again, the Labour Party came to power when Mensch resigned as an MP The seat was won by Labour's Andy Sawford. As the constituency was an important seat, it attracted both national and international media.The Corby Borough Council , since 1979, has been under the control of the Labour party in local politics. During the 2015 elections ,Corby was represented by 5 Conservatives and 24 Labour Party members.

Employment and Education

Employment in Corby is against health and education, public administration and biased towards manufacturing. Weetos are made in the north of the town by Weetabix Limited. The town also is home to workshops that manufacture Fairline Boats. Amy’s Kitchen opened a factory in Corby a short time back. The Census of 2001 depicted the ratio of the working-age population to its degree-level qualifications at its lowest in both England and Wales. A 39.3% of the total population are without any GCSE-equivalent qualification. Corby had a population of 61,255 according to 2011 census. There are85.0% White British, 9.1% Other White, 85.0% White British, 9.1% Other White. Oakley Vale is Corby's least White British with only 70.7% of the population being White British. A range of vocational courses is provided to post-16 students and adult learners by the Corby campus of Tresham Institute of Further and Higher Education. The nearest universities to the south are the University of Northampton and to the west are De Montfort University in Leicester and University of Leicester.

Society and Culture

According to 2001 census, the number children of Scottish-origin in the Corby Urban Area was 10, 063 around 18.9% of the total population. A large number of the inhabitants of Corby enjoy this Scottish heritage. Apart from London, Corby is the only town in England with two Church of Scotland churches. About the town of the Corpy, a song Steeltown by Big Country was written.

Sport and Leisure

The main football team in Corby who play in the National League North is the Corby Town F.C. Corby is also home to the Corby East Midlands International Swimming Pool that came up in 2009. The Stewarts and Lloyds Rugby Football Club plays its home games in Corby. The club also has an athletic club for youngsters below 11 ears of age and also for those who have crossed 60. When the Youth Development League took place, the upper age group was promoted to Midland East 1 and it also gained a promotion in the Heart of England Athletics League.

Climate

Corby experiences a maritime climate mild winters and with cool summers. In Corby, the highest recorded temperature was 35 °C (95.0 °F) in August 1990 and the lowest was recorded during 1987 which was −23.3 °C (−9.9 °F).