Google Adwords Masterclass

Become a successful Google Adwords professional

ABOUT THE PROGRAM

The Google Adwords Masterclass course provides a comprehensive knowledge of Google Pay per Click (PPC) network. The course helps the delegates to become a competent Google Advertising Professional and master the major aspects of Google advertising network including Mobile, Search, Video and Display. The course enables the delegates to plan and implement Google campaigns using different channels. The course is beneficial for those professionals who want to upgrade their skills and sharpen their knowledge to face their competitive careers. The intensive training course will demonstrate how to drive traffic to the website and create profitable marketing campaigns. This information-packed training course is designed to provide knowledge about professional keyword research, campaign management and optimisation, bidding strategies, Ad discounting and much more. By the completion of the course, the delegates will gain a solid foundation in Google Adwords network.

  • Explore the basic and advanced aspects of Google Adwords

  • Optimise and manage your campaigns properly

  • Measure results and analyse reports to make informed decisions

  • Course delivered by well certified and experienced instructors

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Certificate

Delegates will get certification of completion at the end of the course.

PREREQUISITES

The Google Adwords Masterclass course has no pre-requisites. So, anyone can attend this course.

TARGET AUDIENCE

The Google Adwords Masterclass course is beneficial for:

  • Aspiring Digital Marketer who want to make their career in the digital marketing industry
  • Traditional Marketer who want to master online marketing techniques
  • Digital Marketer who want to gain an understanding of Google Adwords
  • Business owner or Entrepreneurs who want to promote their business using Google advertising network

WHAT WILL YOU LEARN?

  • Understand the different channels of Google advertising network including Mobile, Search, Video and Display
  • Use Google Advertising network for ideating and executing different types of campaigns
  • Learn the different ways to target user via different channels to market & re-market your product
  • Have an in-depth understanding of Google Adwords interface and learn how to open and manage Adwords account
  • Get insights into different types of biddings methods and biding strategies

Enquire Program

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PROGRAM OVERVIEW

The Google Adwords Masterclass course provides information about the basic and advanced aspects of Adwords and online advertising including the benefits of Google Adwords, how to create and manage an Adword campaign and how to optimise the performance of campaign. The course is ideal for delegates who had tried Google’s Adwords before but failed to make it profitable, who want to learn how to set up and optimise the campaigns properly and finally who want to master Adwords. Throughout the course, the delegates will learn how to create their Adwords account properly, how to conduct keyword research properly, the importance of negative keywords, competitor research, bidding strategies, ad types and networks and campaign management. The delegates will also be exposed to the tools for keyword research, quality score and its impact on ad cost, split testing, Ad Copy testing, conversion tracking and lots more. The course is beneficial for delegates who want to gain in-depth knowledge of the Google Adwords platform. The delegates who want to implement paid search to enhance the digital performance of their brand can also enroll in the course.


PROGRAM CONTENT

Introduction to Adwords

  • What is Adwords?
  • How Adwords Works
  • Google Networks
  • Targeting Options

Account Structure

  • Overview of Adwords Account Structure
  • Campaign Type Uses
  • Campaign Organisation
  • Ad Group Organisation

Keywords and Match Types

  • Overview of Match Types
  • The Match Types
  • Negative Keywords
  • Search Terms Report

Creating Text and Search Ads

  • Text Ads
  • Other Search Ads

Ad Extensions

  • Explain Ad Extensions

Display Ads

  • Display Ad Formats

Display Targeting

  • Contextual Targeting
  • Audience Targeting
  • Placement Targeting

Campaign Types and Settings

  • Location Targeting
  • Language Targeting
  • Daily Budgets and Bidding
  • Ad Scheduling
  • Other Targeting
  • Campaign Types

Advertising Metrics

  • Adwords Metrics and Jargon
  • Sale Metrics
  • Measurement Based on Goals

Bidding and Bid Modifiers

  • Bid Methods
  • Bid Modifiers
  • Where to Set Bids

Quality Score

  • What is Quality Score?
  • Ad Rank
  • Improving Quality Score

Adwords Reports

  • The Adwords Interface
  • Reporting Segments
  • Dimensions Tab
  • Other Useful Reports

Adwords Tools

  • Tracking Conversions
  • Campaign Planning Tools
  • Management Tools
  • Other Tools

Optimising Your Account

  • Improving ROI
  • Branding Goals

Google Adwords Masterclass Enquiry

 

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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Coventry

Coventry is a metropolitan borough in the central England and second largest city in the West Midlands, England. It is the 12th largest city in the United Kingdom with a population of around 345,385 recorded in 2015. The city is located 11 miles north of Warwick, 24 miles southwest of Leicester and 19 miles east-southeast of Birmingham. It is considered among historic counties of England and lies 95 miles northwest of central London.  In 1940, the 14th-century cathedral church was demolished by the German Wehrmacht military forces in 1940 and Coventry Cathedral was built in the city. The motor companies of the city played a significant role in the growth of the British motor industry. The two major universities in the city include the University of Warwick and Coventry University located on the southern outskirts and city centre respectively.

History

The civil parish in the Warwick district, known as Baginton was founded by the Romans and a Saxon nunnery was established by St Osburga in AD 700. Later on, King Canute attacked the Danish Army and the Anglo-Saxon nunnery was left in ruins in the 10th century. The Benedictine monastery was established by the Leofric of Mercia in 1043 and the settlement grew with the establishment of the market at the abbey gates. The 4th captain of Chester Ranulf de Gernon established a Coventry Castle in the early 12th century, known as bailey castle in the city. The first usage of the castle came to light after the Robert Marmion discharged the monks from the adjacent priory of Saint Mary. Later on, the castle was converted into a fortress and became a battle site against the Earl.

The city was considered as the most important city of England and also served as a major centre of the cloth trade during the 14th century. The city also became one of the three major centres of the clock and watch manufacturing in 18th and 19th century. The clock industry declined due to competition from Swiss clock manufacturers and the focus shifted to bicycle and motorbike manufacture along with machine tool and aircraft industries. The city flourished as a leading centre of bicycle manufacturing in the late 19th century. Later on, the bicycle manufacturing was expanded to production of motors and the city became the principal centre of the British motor industry. The Jaguar’s design headquarters is established at the Whitley plant.

The city was the prime target of German bombers during the Second World War and suffered massive air raids occurred on the evening of 14 November 1940 destroyed more than 4000 houses. The Germans named it operation moonlight sonata. The severe bombing raids killed more than 800 people and damaged three-quarters of the industrial plants of the city made thousand people unemployed and homeless. During the Luftwaffe attacks, the city suffered colossal damage in comparison with other cities of the England. The huge firestorms damaged most of the city centre due to the presence of large armaments, aircraft and aero-engine plants.

Education

The city is served by two central universities: Coventry University and the University of Warwick. For further education, the city has three main colleges such as City College, Hereward College and Henley College. The most secondary schools of the city are specialist colleges including Finham Park School, Cardinal Wiseman Catholic School and Language College, Woodlands School and Caludon Castle School. The two oldest secondary schools in the city are Sidney Stringer Academy and President Kennedy School and Community College.

Economy

The city remained as the most important seat of ribbon-making in the United Kingdom and competed internationally with France and locally with cities of Leicester and Norwich. The city is home to various cycle and motor manufacturing companies including The Great Horseless Carriage Company, Triumph motorcycle, Coventry Motette and Swift Motor Company. The major sectors including agricultural machinery, telecommunications equipment, machine tools and aerospace components contributed towards the growth of the economy. Recently, the focus has moved towards the finance, research and development as well as logistics and entertainment.