Google Adwords Masterclass

Become a successful Google Adwords professional

ABOUT THE PROGRAM

The Google Adwords Masterclass course provides a comprehensive knowledge of Google Pay per Click (PPC) network. The course helps the delegates to become a competent Google Advertising Professional and master the major aspects of Google advertising network including Mobile, Search, Video and Display. The course enables the delegates to plan and implement Google campaigns using different channels. The course is beneficial for those professionals who want to upgrade their skills and sharpen their knowledge to face their competitive careers. The intensive training course will demonstrate how to drive traffic to the website and create profitable marketing campaigns. This information-packed training course is designed to provide knowledge about professional keyword research, campaign management and optimisation, bidding strategies, Ad discounting and much more. By the completion of the course, the delegates will gain a solid foundation in Google Adwords network.

  • Explore the basic and advanced aspects of Google Adwords

  • Optimise and manage your campaigns properly

  • Measure results and analyse reports to make informed decisions

  • Course delivered by well certified and experienced instructors

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Certificate

Delegates will get certification of completion at the end of the course.

PREREQUISITES

The Google Adwords Masterclass course has no pre-requisites. So, anyone can attend this course.

TARGET AUDIENCE

The Google Adwords Masterclass course is beneficial for:

  • Aspiring Digital Marketer who want to make their career in the digital marketing industry
  • Traditional Marketer who want to master online marketing techniques
  • Digital Marketer who want to gain an understanding of Google Adwords
  • Business owner or Entrepreneurs who want to promote their business using Google advertising network

WHAT WILL YOU LEARN?

  • Understand the different channels of Google advertising network including Mobile, Search, Video and Display
  • Use Google Advertising network for ideating and executing different types of campaigns
  • Learn the different ways to target user via different channels to market & re-market your product
  • Have an in-depth understanding of Google Adwords interface and learn how to open and manage Adwords account
  • Get insights into different types of biddings methods and biding strategies

Enquire Program

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PROGRAM OVERVIEW

The Google Adwords Masterclass course provides information about the basic and advanced aspects of Adwords and online advertising including the benefits of Google Adwords, how to create and manage an Adword campaign and how to optimise the performance of campaign. The course is ideal for delegates who had tried Google’s Adwords before but failed to make it profitable, who want to learn how to set up and optimise the campaigns properly and finally who want to master Adwords. Throughout the course, the delegates will learn how to create their Adwords account properly, how to conduct keyword research properly, the importance of negative keywords, competitor research, bidding strategies, ad types and networks and campaign management. The delegates will also be exposed to the tools for keyword research, quality score and its impact on ad cost, split testing, Ad Copy testing, conversion tracking and lots more. The course is beneficial for delegates who want to gain in-depth knowledge of the Google Adwords platform. The delegates who want to implement paid search to enhance the digital performance of their brand can also enroll in the course.


PROGRAM CONTENT

Introduction to Adwords

  • What is Adwords?
  • How Adwords Works
  • Google Networks
  • Targeting Options

Account Structure

  • Overview of Adwords Account Structure
  • Campaign Type Uses
  • Campaign Organisation
  • Ad Group Organisation

Keywords and Match Types

  • Overview of Match Types
  • The Match Types
  • Negative Keywords
  • Search Terms Report

Creating Text and Search Ads

  • Text Ads
  • Other Search Ads

Ad Extensions

  • Explain Ad Extensions

Display Ads

  • Display Ad Formats

Display Targeting

  • Contextual Targeting
  • Audience Targeting
  • Placement Targeting

Campaign Types and Settings

  • Location Targeting
  • Language Targeting
  • Daily Budgets and Bidding
  • Ad Scheduling
  • Other Targeting
  • Campaign Types

Advertising Metrics

  • Adwords Metrics and Jargon
  • Sale Metrics
  • Measurement Based on Goals

Bidding and Bid Modifiers

  • Bid Methods
  • Bid Modifiers
  • Where to Set Bids

Quality Score

  • What is Quality Score?
  • Ad Rank
  • Improving Quality Score

Adwords Reports

  • The Adwords Interface
  • Reporting Segments
  • Dimensions Tab
  • Other Useful Reports

Adwords Tools

  • Tracking Conversions
  • Campaign Planning Tools
  • Management Tools
  • Other Tools

Optimising Your Account

  • Improving ROI
  • Branding Goals

Google Adwords Masterclass Enquiry

 

Enquire Now


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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Derby

Derby is an English city located on the banks of the Derwent River in the Derbyshire. It is the unitary authority area in the Derbyshire with a population of around 248,700 according to 2011 census. The status of the city was granted to the Derby in 1977 after the entitlement of all Saints Church as a Cathedral. The early settlement of the area can be found back to the Roman period. The small town in the Roman province of Britannia ‘Derventio’ was found by the Romans and Anglo-Saxons and Vikings supported the town in becoming the Five Boroughs of the Danelaw. The other four boroughs are Lincoln, Stamford, Nottingham and Leicester. Later on, Derby along with Leicester, Nottingham and Lincoln became the county towns of the United Kingdom. The city comprises the southernmost area of the World Heritage Site of the Derwent Valley Mills.

The town remained as a market town for long period till industrialisation and also recognised as the birthplace of the Industrial Revolution. The economy of the town grew rapidly in the industrial era. The railway was introduced in the city in the 19th century and it became the significant centre of the British rail industry. The largest aero engine manufacturer Rolls Royce is based in the city. The city also serves as a principal centre for advanced transport manufacturing and houses the large train manufacturer of the country, Derby Litchurch Lane Works. 

History

The old Roman fort served major site for the Roman camp of Derventio. The town was one of the fortified towns of the country, later on, it was occupied by Lady of Mercia and adjoined into the Kingdom of Mercia. It has been suggested that the name of the city is derived from the Deoraby meaning village of the Deer. Some stated that the name is borrowed from the Danish words for meaning deer settlement, while others claim that the name comes from the Derwent river meaning a valley thick with oaks. The early history of the city depicted that the Anglo-Saxons and Vikings communities were probably existed together and enclosed two parts of land surrounded by water.

The town was protected by the Parliamentary troops during the period of the Civil War in the 16th century and these troops contributed towards many battles and other engagements in the surrounding towns such as Nottinghamshire and Cheshire. John Lombe built the first water powered silk mill in the city in 1717. The notable residents of the town in the 18th century are John Whitehurst, Charles Darwin and Joseph Wright, contributed in the fields of paintings, philosophy, doctor and scientist. The Normanton Barracks were constructed in the city in 1877 to accommodate permanent military presence. 

The Local Government Act, 1888 transformed the Derby and it became county borough included the rural districts of South East Derbyshire resulted in the substantial rise in population from 132,408 to 219,578 in 1971. The economy of the city flourished with the arrival of car and aircraft factory city by Rolls Royce in the early 19th century. The city was attacked by German bombers during the both World Wars but faced comparatively little damage despite the presence of the rail and aero-engine industries. The city has also become a major cultural centre for the deaf community uses sign language in Britain.  

Education

The city follows two-tier education system includes non-selective primary and secondary schools. There are fifteen secondary schools, three independent schools and four special needs establishments. For further education, the city is served by the University of Derby located on the Kedleston Road.

Landmarks

The famous places to visit in the city include Darley Abbey, Derby Canal, Derby Industrial Museum, Derby Cathedral, St Mary’s Church, Derby Museum and Art Gallery, River Derwent, Royal Crown Derby Museum, Cathedral Quarter, Derby Arboretum and much more exciting locations.