Google Adwords Masterclass

Become a successful Google Adwords professional

ABOUT THE PROGRAM

The Google Adwords Masterclass course provides a comprehensive knowledge of Google Pay per Click (PPC) network. The course helps the delegates to become a competent Google Advertising Professional and master the major aspects of Google advertising network including Mobile, Search, Video and Display. The course enables the delegates to plan and implement Google campaigns using different channels. The course is beneficial for those professionals who want to upgrade their skills and sharpen their knowledge to face their competitive careers. The intensive training course will demonstrate how to drive traffic to the website and create profitable marketing campaigns. This information-packed training course is designed to provide knowledge about professional keyword research, campaign management and optimisation, bidding strategies, Ad discounting and much more. By the completion of the course, the delegates will gain a solid foundation in Google Adwords network.

  • Explore the basic and advanced aspects of Google Adwords

  • Optimise and manage your campaigns properly

  • Measure results and analyse reports to make informed decisions

  • Course delivered by well certified and experienced instructors

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Certificate

Delegates will get certification of completion at the end of the course.

PREREQUISITES

The Google Adwords Masterclass course has no pre-requisites. So, anyone can attend this course.

TARGET AUDIENCE

The Google Adwords Masterclass course is beneficial for:

  • Aspiring Digital Marketer who want to make their career in the digital marketing industry
  • Traditional Marketer who want to master online marketing techniques
  • Digital Marketer who want to gain an understanding of Google Adwords
  • Business owner or Entrepreneurs who want to promote their business using Google advertising network

WHAT WILL YOU LEARN?

  • Understand the different channels of Google advertising network including Mobile, Search, Video and Display
  • Use Google Advertising network for ideating and executing different types of campaigns
  • Learn the different ways to target user via different channels to market & re-market your product
  • Have an in-depth understanding of Google Adwords interface and learn how to open and manage Adwords account
  • Get insights into different types of biddings methods and biding strategies

Enquire Program

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PROGRAM OVERVIEW

The Google Adwords Masterclass course provides information about the basic and advanced aspects of Adwords and online advertising including the benefits of Google Adwords, how to create and manage an Adword campaign and how to optimise the performance of campaign. The course is ideal for delegates who had tried Google’s Adwords before but failed to make it profitable, who want to learn how to set up and optimise the campaigns properly and finally who want to master Adwords. Throughout the course, the delegates will learn how to create their Adwords account properly, how to conduct keyword research properly, the importance of negative keywords, competitor research, bidding strategies, ad types and networks and campaign management. The delegates will also be exposed to the tools for keyword research, quality score and its impact on ad cost, split testing, Ad Copy testing, conversion tracking and lots more. The course is beneficial for delegates who want to gain in-depth knowledge of the Google Adwords platform. The delegates who want to implement paid search to enhance the digital performance of their brand can also enroll in the course.


PROGRAM CONTENT

Introduction to Adwords

  • What is Adwords?
  • How Adwords Works
  • Google Networks
  • Targeting Options

Account Structure

  • Overview of Adwords Account Structure
  • Campaign Type Uses
  • Campaign Organisation
  • Ad Group Organisation

Keywords and Match Types

  • Overview of Match Types
  • The Match Types
  • Negative Keywords
  • Search Terms Report

Creating Text and Search Ads

  • Text Ads
  • Other Search Ads

Ad Extensions

  • Explain Ad Extensions

Display Ads

  • Display Ad Formats

Display Targeting

  • Contextual Targeting
  • Audience Targeting
  • Placement Targeting

Campaign Types and Settings

  • Location Targeting
  • Language Targeting
  • Daily Budgets and Bidding
  • Ad Scheduling
  • Other Targeting
  • Campaign Types

Advertising Metrics

  • Adwords Metrics and Jargon
  • Sale Metrics
  • Measurement Based on Goals

Bidding and Bid Modifiers

  • Bid Methods
  • Bid Modifiers
  • Where to Set Bids

Quality Score

  • What is Quality Score?
  • Ad Rank
  • Improving Quality Score

Adwords Reports

  • The Adwords Interface
  • Reporting Segments
  • Dimensions Tab
  • Other Useful Reports

Adwords Tools

  • Tracking Conversions
  • Campaign Planning Tools
  • Management Tools
  • Other Tools

Optimising Your Account

  • Improving ROI
  • Branding Goals

Google Adwords Masterclass Enquiry

 

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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Doncaster

Doncaster is a place where markets were organised in the past. It was not mandatory at all for the smooth conduct of the market, but it has potential to hold a fair was also termed as Market town. The geographical location is near to South Yorkshire territory of the United Kingdom. With the geographical area of nearby suburbs and settlements, it forms a Metropolitan Borough of Doncaster. As per the population census of mid-2016, the population was 306,450. The only territory of the Doncaster contributes 109,810 population. As per the Treaty of Durham,  its Jurisdiction comes from the Scotland. The urban vicinity of the region contributes 158,145 people including the nearby villages.

Politics

There are three seats for the member of parliament in the Doncaster constituency. The constituency is currently under the power of Caroline Flint(Don Valley), Ed Miliband(Doncaster North), and Rosie Winterton(Doncaster Central). At a European level,  The city was a part of European Parliament Constituency. In September 2014, UklP organised yearly conclave. In the European Union Referendum 2016, Doncaster was in favour of leaving the European Union.

Geography     

With the development of the Coal Mining sector, the population of the borough expanded at a very rapid pace. In the late of 1970 and the beginning of 1980, it faced a lot of problem in the economic sector of the town. There have been lost in the job opportunities of the city. There has been a drastic shift towards the service industry of the city. The city has an excellent link with the rest of the United Kingdom owing to the communication links of it. There has been a destination where tourists come from all over the world, i.e. Frenchgate Shopping Centre.

Climate

Doncaster has a coastal climatic condition, and it lacks in the extreme temperature conditions. There has not been much difference between the maximum temperature as well as the lower temperature. RAF Finningley is the official weather station for the town.

Economy        

From the 18th century to 20th century, Doncaster was the major industrial centre among the nearby cities. It attracted visitors from all over the world, and it became extremely busy and experienced migration in the past. In nowadays, the city experiences development in commercial and residential wise.  

Tractor production      

During the 1930’s, International Harvester initiated the production of agricultural tools and implements at their manufacturing units. Farmall M was the first tractor manufactured in the unit on 13th September 1949. The initial parts for the manufacturing of tractors came from the United States of America

Transport

Doncaster is situated at the beginning of the European Route E13. Other main cities that are connected with it are London, Nottingham, and Sheffield. The unusual thing is that there is not a single European route designator in the street of the United Kingdom. The Initial Point of M1 motorway is M18 Junction 2 of Doncaster

Culture, tourism, and Nightlife

Doncaster Museum and Art Gallery are only renowned museums opened in 1964. It has been the home of local history, natural history, archaeology and decorative art. A lot of visitors visit the city during the weekend.

The nightlife of the city is appreciated nearby region. This town has 43 bars and clubs. It is just 200 to 300 meters distance from each other

Sports  

The City provides a lot of opportunities in sports and games. The City is famous for many games such as horse races, rugby football, soccer game and Speedway Racing. The basketball game is also played by few clubs though followed much by the native people. The city also has twin town in different countries such as Avion, France and Herten, Germany