Google Adwords Masterclass

Become a successful Google Adwords professional

ABOUT THE PROGRAM

The Google Adwords Masterclass course provides a comprehensive knowledge of Google Pay per Click (PPC) network. The course helps the delegates to become a competent Google Advertising Professional and master the major aspects of Google advertising network including Mobile, Search, Video and Display. The course enables the delegates to plan and implement Google campaigns using different channels. The course is beneficial for those professionals who want to upgrade their skills and sharpen their knowledge to face their competitive careers. The intensive training course will demonstrate how to drive traffic to the website and create profitable marketing campaigns. This information-packed training course is designed to provide knowledge about professional keyword research, campaign management and optimisation, bidding strategies, Ad discounting and much more. By the completion of the course, the delegates will gain a solid foundation in Google Adwords network.

  • Explore the basic and advanced aspects of Google Adwords

  • Optimise and manage your campaigns properly

  • Measure results and analyse reports to make informed decisions

  • Course delivered by well certified and experienced instructors

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Certificate

Delegates will get certification of completion at the end of the course.

PREREQUISITES

The Google Adwords Masterclass course has no pre-requisites. So, anyone can attend this course.

TARGET AUDIENCE

The Google Adwords Masterclass course is beneficial for:

  • Aspiring Digital Marketer who want to make their career in the digital marketing industry
  • Traditional Marketer who want to master online marketing techniques
  • Digital Marketer who want to gain an understanding of Google Adwords
  • Business owner or Entrepreneurs who want to promote their business using Google advertising network

WHAT WILL YOU LEARN?

  • Understand the different channels of Google advertising network including Mobile, Search, Video and Display
  • Use Google Advertising network for ideating and executing different types of campaigns
  • Learn the different ways to target user via different channels to market & re-market your product
  • Have an in-depth understanding of Google Adwords interface and learn how to open and manage Adwords account
  • Get insights into different types of biddings methods and biding strategies

Enquire Program

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PROGRAM OVERVIEW

The Google Adwords Masterclass course provides information about the basic and advanced aspects of Adwords and online advertising including the benefits of Google Adwords, how to create and manage an Adword campaign and how to optimise the performance of campaign. The course is ideal for delegates who had tried Google’s Adwords before but failed to make it profitable, who want to learn how to set up and optimise the campaigns properly and finally who want to master Adwords. Throughout the course, the delegates will learn how to create their Adwords account properly, how to conduct keyword research properly, the importance of negative keywords, competitor research, bidding strategies, ad types and networks and campaign management. The delegates will also be exposed to the tools for keyword research, quality score and its impact on ad cost, split testing, Ad Copy testing, conversion tracking and lots more. The course is beneficial for delegates who want to gain in-depth knowledge of the Google Adwords platform. The delegates who want to implement paid search to enhance the digital performance of their brand can also enroll in the course.


PROGRAM CONTENT

Introduction to Adwords

  • What is Adwords?
  • How Adwords Works
  • Google Networks
  • Targeting Options

Account Structure

  • Overview of Adwords Account Structure
  • Campaign Type Uses
  • Campaign Organisation
  • Ad Group Organisation

Keywords and Match Types

  • Overview of Match Types
  • The Match Types
  • Negative Keywords
  • Search Terms Report

Creating Text and Search Ads

  • Text Ads
  • Other Search Ads

Ad Extensions

  • Explain Ad Extensions

Display Ads

  • Display Ad Formats

Display Targeting

  • Contextual Targeting
  • Audience Targeting
  • Placement Targeting

Campaign Types and Settings

  • Location Targeting
  • Language Targeting
  • Daily Budgets and Bidding
  • Ad Scheduling
  • Other Targeting
  • Campaign Types

Advertising Metrics

  • Adwords Metrics and Jargon
  • Sale Metrics
  • Measurement Based on Goals

Bidding and Bid Modifiers

  • Bid Methods
  • Bid Modifiers
  • Where to Set Bids

Quality Score

  • What is Quality Score?
  • Ad Rank
  • Improving Quality Score

Adwords Reports

  • The Adwords Interface
  • Reporting Segments
  • Dimensions Tab
  • Other Useful Reports

Adwords Tools

  • Tracking Conversions
  • Campaign Planning Tools
  • Management Tools
  • Other Tools

Optimising Your Account

  • Improving ROI
  • Branding Goals

Google Adwords Masterclass Enquiry

 

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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Dublin

Dublin lies on the eastern shore of Ireland. It is the largest and capital city of Ireland. The town has a populace of 1,173,179. As of 2016, the population of Greater Dublin was 1,904,806. By following the Norman Invasion, the Kingdom of Dublin become the principal city of Ireland. The city grew rapidly during the 17th century.

Before the Acts of Union, it was the second largest city in the British Empire. Dublin turns out to be the capital of Ireland by following the division of Ireland. Globalisation and World Cities Research Network reported Dublin as a global city. The city got the rank of “Alpha”. This places the city in top thirty cities across the world. This city is the significant and modern centre for arts, education, economy, administration and industry.

Climate

Dublin has an oceanic climate like that of northwestern Europe. It has awesome weather with cool summers and mild winters. The city doesn’t have temperature extremes as compared to other cities. The maximum temperature in January is approx. 8.8 °C and the maximum temperature in the month of July is approx. 20.2 °C.

The months with higher temperatures are May and June. October is considered as the wettest month with 76mm of rain. The amount of rainfall is even throughout the year in Dublin. It is the driest place in the Ireland as it is located in sheltered of the east coast. Half of the rain from the west coast reaches there making it the dry place to live in.

Places of Interest

Landmarks

The ancient monuments and landmarks were constructed in the city dates back hundreds of years. Dublin Castle is one of the oldest monument in the city. In 1204, the city was first established as the major defensive work. It was founded on the order of King John which was further named as Norman invasion of Ireland.

The spire of Dublin is one of the newest monuments in the city which is known as “Monument of Light”.  This replaces Nelson’s Pillar and is aimed to take Dublin’s place in the 21st century. Ian Ritchie Architects designed the architecture of spire. The testimonial has a base of lit, and the top is illuminated for providing a guiding light in the night. Other landmarks include Christ Church Cathedral, Molly Malone statue, The Custom House, Poolbeg Towers and much more.

Parks

Dublin is a green city. It has many green parks around it. It manages approximately 1,500 hectares of parks. Some of the public parks are Herbert Park, Phoenix Park and St Stephen’s Green. The Phoenix Park is approximately 3 km away from the west of the city centre. Because of its huge dimensions, it is one of the largest walled parks in the Europe. St Stephen’s Green Park is near the famous shopping street Known as Grafton Street.

Economy

The city is the economic centre of the Ireland as it is the economic development throughout the period of Celtic Tiger. Also, it is listed on number 10th as richest by personal income. Some of them are textile manufacturing, brewing, and food processing and distilling.

With the improvement in the economy, pharmaceutical, information and communication technology businesses come to the city from all around the world. With the establishment of International Financial Services Centre in the city, the financial services play a crucial part in the city. Dublin is the host of half of top 50 banks and top 20 insurance companies in the world.