The Google Adwords Masterclass course provides a comprehensive knowledge of Google Pay per Click (PPC) network. The course helps the delegates to become a competent Google Advertising Professional and master the major aspects of Google advertising network including Mobile, Search, Video and Display. The course enables the delegates to plan and implement Google campaigns using different channels. The course is beneficial for those professionals who want to upgrade their skills and sharpen their knowledge to face their competitive careers. The intensive training course will demonstrate how to drive traffic to the website and create profitable marketing campaigns. This information-packed training course is designed to provide knowledge about professional keyword research, campaign management and optimisation, bidding strategies, Ad discounting and much more. By the completion of the course, the delegates will gain a solid foundation in Google Adwords network.
MSP TrainingBecome a successful Google Adwords professional
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The Google Adwords Masterclass course provides a comprehensive knowledge of Google Pay per Click (PPC) network. The course helps the delegates to become a competent Google Advertising Professional and master the major aspects of Google advertising network including Mobile, Search, Video and Display. The course enables the delegates to plan and implement Google campaigns using different channels. The course is beneficial for those professionals who want to upgrade their skills and sharpen their knowledge to face their competitive careers. The intensive training course will demonstrate how to drive traffic to the website and create profitable marketing campaigns. This information-packed training course is designed to provide knowledge about professional keyword research, campaign management and optimisation, bidding strategies, Ad discounting and much more. By the completion of the course, the delegates will gain a solid foundation in Google Adwords network.
Explore the basic and advanced aspects of Google Adwords
Optimise and manage your campaigns properly
Measure results and analyse reports to make informed decisions
Course delivered by well certified and experienced instructors
Find out what's included in the training programme.
A dedicated tutor will be at your disposal throughout the training to guide you through any issues.
Delegates will get certification of completion at the end of the course.
The Google Adwords Masterclass course has no pre-requisites. So, anyone can attend this course.
The Google Adwords Masterclass course is beneficial for:
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The Google Adwords Masterclass course provides information about the basic and advanced aspects of Adwords and online advertising including the benefits of Google Adwords, how to create and manage an Adword campaign and how to optimise the performance of campaign. The course is ideal for delegates who had tried Google’s Adwords before but failed to make it profitable, who want to learn how to set up and optimise the campaigns properly and finally who want to master Adwords. Throughout the course, the delegates will learn how to create their Adwords account properly, how to conduct keyword research properly, the importance of negative keywords, competitor research, bidding strategies, ad types and networks and campaign management. The delegates will also be exposed to the tools for keyword research, quality score and its impact on ad cost, split testing, Ad Copy testing, conversion tracking and lots more. The course is beneficial for delegates who want to gain in-depth knowledge of the Google Adwords platform. The delegates who want to implement paid search to enhance the digital performance of their brand can also enroll in the course.
Introduction to Adwords
Account Structure
Keywords and Match Types
Creating Text and Search Ads
Ad Extensions
Display Ads
Display Targeting
Campaign Types and Settings
Advertising Metrics
Bidding and Bid Modifiers
Quality Score
Adwords Reports
Adwords Tools
Optimising Your Account
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By area, Dundee is the 4th largest in Scotland and 51st largest in the entire United Kingdom by population. It is one of the 32 council that the government of Scotland uses for administration. Initially, Dundee was a trading post, but with rapid developments taking place during the Industrial Revolution, it became a centre of the jute industry worldwide. Dundee earned the sobriquet “the city of jute, jam and journalism" due to its industries of jam and journalism besides the jute industry.
Dundee has also earned itself another title "One City, Many Discoveries". This has been primarily because of the various scientific activities and because of the RRS Discovery (now standing at the Discovery Point). The RRS Discovery, a Robert Falcon Scott's Antarctic exploration vessel, was built in Dundee. Besides, Dundee is also home to various other industries such as Biomedical and technological. United Kingdom’s digital-entertainment industry generates 10% of the revenue from Dundee alone.
The two universities, the Abertay University and the University of Dundee, are located in Dundee. The United Nations in 2014 recognised Dundee as the UK's first UNESCO City of Design. This again was due to its different contributions to fields such as entertainment and medical research.
Dundee has two football clubs also, Dundee United and Dundee F.C., who have their stadiums where they play their home games. All these stadiums are placed away from each other.
As the revenues from the traditional industry declined, the city planned to develop the tourism aspect of Dundee. The plan which would cost £1 billion was started as early as 2001 and will be completed within 30 years. Also being developed within Dundee are the Dundee Victoria & Albert Museum which are expected to be inaugurated by 2018. The cost of this museum is estimated at £80 million.
Landmarks
The city landscape is dominated by a large hill called The Law and a firth called the Firth of Tay. The Law was the site of an Iron Age Hill Fort, where the soldiers who had laid down their lives in World War I were commemorated. The waterfront, which has changed a lot due to natural forces acting upon it since the 19th century, is still home to several docks that were at one time used for importing and exporting jute and whale products. The HMS Unicorn and the North Carr Lightship are stationed at The Victoria while the RRS Discovery of Captain Scott is stationed at Craig Pier. The Craig Peer also is used by ferries to Fife.
The city is home to a 15th-century building, the St. Mary’s Tower, that is considered to be the oldest in the city. The Tower is a part of the City Churches that include St Clement's Church, Old St Paul's and St David's Church, and St Mary's Church. The other churches in the city that carry historical value are the Roman Catholic Cathedral of St Andrew and the Gothic Revival Episcopal Cathedral of St Paul's.
Castles
Dundee is home to several castles most of which belong to the Early Modern Era.