Google Adwords Masterclass

Become a successful Google Adwords professional

ABOUT THE PROGRAM

The Google Adwords Masterclass course provides a comprehensive knowledge of Google Pay per Click (PPC) network. The course helps the delegates to become a competent Google Advertising Professional and master the major aspects of Google advertising network including Mobile, Search, Video and Display. The course enables the delegates to plan and implement Google campaigns using different channels. The course is beneficial for those professionals who want to upgrade their skills and sharpen their knowledge to face their competitive careers. The intensive training course will demonstrate how to drive traffic to the website and create profitable marketing campaigns. This information-packed training course is designed to provide knowledge about professional keyword research, campaign management and optimisation, bidding strategies, Ad discounting and much more. By the completion of the course, the delegates will gain a solid foundation in Google Adwords network.

  • Explore the basic and advanced aspects of Google Adwords

  • Optimise and manage your campaigns properly

  • Measure results and analyse reports to make informed decisions

  • Course delivered by well certified and experienced instructors

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Certificate

Delegates will get certification of completion at the end of the course.

PREREQUISITES

The Google Adwords Masterclass course has no pre-requisites. So, anyone can attend this course.

TARGET AUDIENCE

The Google Adwords Masterclass course is beneficial for:

  • Aspiring Digital Marketer who want to make their career in the digital marketing industry
  • Traditional Marketer who want to master online marketing techniques
  • Digital Marketer who want to gain an understanding of Google Adwords
  • Business owner or Entrepreneurs who want to promote their business using Google advertising network

WHAT WILL YOU LEARN?

  • Understand the different channels of Google advertising network including Mobile, Search, Video and Display
  • Use Google Advertising network for ideating and executing different types of campaigns
  • Learn the different ways to target user via different channels to market & re-market your product
  • Have an in-depth understanding of Google Adwords interface and learn how to open and manage Adwords account
  • Get insights into different types of biddings methods and biding strategies

Enquire Program

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PROGRAM OVERVIEW

The Google Adwords Masterclass course provides information about the basic and advanced aspects of Adwords and online advertising including the benefits of Google Adwords, how to create and manage an Adword campaign and how to optimise the performance of campaign. The course is ideal for delegates who had tried Google’s Adwords before but failed to make it profitable, who want to learn how to set up and optimise the campaigns properly and finally who want to master Adwords. Throughout the course, the delegates will learn how to create their Adwords account properly, how to conduct keyword research properly, the importance of negative keywords, competitor research, bidding strategies, ad types and networks and campaign management. The delegates will also be exposed to the tools for keyword research, quality score and its impact on ad cost, split testing, Ad Copy testing, conversion tracking and lots more. The course is beneficial for delegates who want to gain in-depth knowledge of the Google Adwords platform. The delegates who want to implement paid search to enhance the digital performance of their brand can also enroll in the course.


PROGRAM CONTENT

Introduction to Adwords

  • What is Adwords?
  • How Adwords Works
  • Google Networks
  • Targeting Options

Account Structure

  • Overview of Adwords Account Structure
  • Campaign Type Uses
  • Campaign Organisation
  • Ad Group Organisation

Keywords and Match Types

  • Overview of Match Types
  • The Match Types
  • Negative Keywords
  • Search Terms Report

Creating Text and Search Ads

  • Text Ads
  • Other Search Ads

Ad Extensions

  • Explain Ad Extensions

Display Ads

  • Display Ad Formats

Display Targeting

  • Contextual Targeting
  • Audience Targeting
  • Placement Targeting

Campaign Types and Settings

  • Location Targeting
  • Language Targeting
  • Daily Budgets and Bidding
  • Ad Scheduling
  • Other Targeting
  • Campaign Types

Advertising Metrics

  • Adwords Metrics and Jargon
  • Sale Metrics
  • Measurement Based on Goals

Bidding and Bid Modifiers

  • Bid Methods
  • Bid Modifiers
  • Where to Set Bids

Quality Score

  • What is Quality Score?
  • Ad Rank
  • Improving Quality Score

Adwords Reports

  • The Adwords Interface
  • Reporting Segments
  • Dimensions Tab
  • Other Useful Reports

Adwords Tools

  • Tracking Conversions
  • Campaign Planning Tools
  • Management Tools
  • Other Tools

Optimising Your Account

  • Improving ROI
  • Branding Goals

Google Adwords Masterclass Enquiry

 

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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Fleet

Fleet, is located in the Hampshire district of England, at a distance of lies 36 miles to the southwest of London. Hart, a locality in Fleet was considered as the best living place for four consecutive years i.e. 2011 to 2015. The factors that counted towards the city gaining this title were - the rich majority of the population, better health conditions, good weather, and high levels of access to places of entertainment and leisure.Fleet had a population of 38,726 as per the census conducted in 2011.

Fleet is known for the Fleet Pond – a large rather the largest freshwater lake in the whole of Hampshire. Another feature that attracts everyone is it's old-fashioned High Street which provides a look that is reminiscent of the Victorian and Edwardian ages.

Fleet is accessible by the M3 motorway. Fleet is also known for a service station - the Welcome Break.

Government

Fleet is administered by the Hampshire County Council and The Hart District Council together. North East Hampshire is the governmental constituency for Fleet. The Hart District Councils in 2010, transferred some of its responsibilities to three newly formed parish councils i.e. Church Crookham Parish Council, Elvetham Heath Parish Council, and Fleet Town.

Wards in Fleet:

Following is the list of wards into which Fleet and Church Crookham are divided:

  • Fleet West: This includes a part of Church Crookham and is located on the western side of Fleet.
  • Fleet Courtmoor: Located towards the eastern side of the Basingstoke Canal is Fleet Courtmoor.
  • Fleet North: The Elvetahm Heath State forms a major part of Fleet North.
  • Church Crookham West includes the southern as well as western parts of Crookham.
  • Fleet Central includes the oldest areas of the town and the town centre also.
  • Church Crookham East: It covers two parts of Fleet – a majority being the northern and eastern parts of Church Crookham while some parts of eastern Fleet are also covered.

Transport :

Railways :

The Fleet citizens are served by Fleet railway station which is funded by the Hampshire County Council, on the London to Basingstoke line.

Bus

The citizens of Fleet commute using the Fleet Buzz service also. This service is operated by Stagecoach bus. There are routes to various places such as  Justin, Farnborough and Aldershot.

Sports

The North Hants Golf Club, a top-ranked golf course for more than hundred years is located in Fleet.Justin Rose, a top-ranked golfer, lives in Fleet. Fleet is also home to four Non-League football teams that play at Kennels Lane (Fleet Spurs F.C.), Calthorpe Park (Fleet Town F.C), Zebon Copse(FC Fleet), and Dippenhall St., Crondall (Fleet Albion).

Fleet also organises a half marathon before the London Marathon takes place.

Leisure

There is a sports cum leisure centre that is run by the government and known as  The Hart Leisure Centre. This centre has a swimming pool, a gym, a teaching pool, two sports halls and a number of studios and squash courts. The centre is also home to martial arts clubs and some other sports clubs as well.

Media :

The local press consists of the Fleet News & Mail, a broadsheet that is available from the local shops, and the Surrey-Hants Star Courier, a free tabloid that is delivered to the door of every citizen in Fleet.The BBC South Today is the source of the local BBC TV news.BBC Surrey covers Fleet on BBC Radio, as well as North-East Hampshire.Fleet is also covered by 96.4 Eagle Radio independently.

Culture :

There are various events that are covered by the carnival committee in Fleet. Worth mentioning are the Fleet Carnival and Switching on of Christmas Lights in preparation for December 25 (though the event takes place in the last week of November).