Google Adwords Masterclass

Become a successful Google Adwords professional

ABOUT THE PROGRAM

The Google Adwords Masterclass course provides a comprehensive knowledge of Google Pay per Click (PPC) network. The course helps the delegates to become a competent Google Advertising Professional and master the major aspects of Google advertising network including Mobile, Search, Video and Display. The course enables the delegates to plan and implement Google campaigns using different channels. The course is beneficial for those professionals who want to upgrade their skills and sharpen their knowledge to face their competitive careers. The intensive training course will demonstrate how to drive traffic to the website and create profitable marketing campaigns. This information-packed training course is designed to provide knowledge about professional keyword research, campaign management and optimisation, bidding strategies, Ad discounting and much more. By the completion of the course, the delegates will gain a solid foundation in Google Adwords network.

  • Explore the basic and advanced aspects of Google Adwords

  • Optimise and manage your campaigns properly

  • Measure results and analyse reports to make informed decisions

  • Course delivered by well certified and experienced instructors

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Certificate

Delegates will get certification of completion at the end of the course.

PREREQUISITES

The Google Adwords Masterclass course has no pre-requisites. So, anyone can attend this course.

TARGET AUDIENCE

The Google Adwords Masterclass course is beneficial for:

  • Aspiring Digital Marketer who want to make their career in the digital marketing industry
  • Traditional Marketer who want to master online marketing techniques
  • Digital Marketer who want to gain an understanding of Google Adwords
  • Business owner or Entrepreneurs who want to promote their business using Google advertising network

WHAT WILL YOU LEARN?

  • Understand the different channels of Google advertising network including Mobile, Search, Video and Display
  • Use Google Advertising network for ideating and executing different types of campaigns
  • Learn the different ways to target user via different channels to market & re-market your product
  • Have an in-depth understanding of Google Adwords interface and learn how to open and manage Adwords account
  • Get insights into different types of biddings methods and biding strategies

Enquire Program

Fill in the form below & we'd get back to you.

PROGRAM OVERVIEW

The Google Adwords Masterclass course provides information about the basic and advanced aspects of Adwords and online advertising including the benefits of Google Adwords, how to create and manage an Adword campaign and how to optimise the performance of campaign. The course is ideal for delegates who had tried Google’s Adwords before but failed to make it profitable, who want to learn how to set up and optimise the campaigns properly and finally who want to master Adwords. Throughout the course, the delegates will learn how to create their Adwords account properly, how to conduct keyword research properly, the importance of negative keywords, competitor research, bidding strategies, ad types and networks and campaign management. The delegates will also be exposed to the tools for keyword research, quality score and its impact on ad cost, split testing, Ad Copy testing, conversion tracking and lots more. The course is beneficial for delegates who want to gain in-depth knowledge of the Google Adwords platform. The delegates who want to implement paid search to enhance the digital performance of their brand can also enroll in the course.


PROGRAM CONTENT

Introduction to Adwords

  • What is Adwords?
  • How Adwords Works
  • Google Networks
  • Targeting Options

Account Structure

  • Overview of Adwords Account Structure
  • Campaign Type Uses
  • Campaign Organisation
  • Ad Group Organisation

Keywords and Match Types

  • Overview of Match Types
  • The Match Types
  • Negative Keywords
  • Search Terms Report

Creating Text and Search Ads

  • Text Ads
  • Other Search Ads

Ad Extensions

  • Explain Ad Extensions

Display Ads

  • Display Ad Formats

Display Targeting

  • Contextual Targeting
  • Audience Targeting
  • Placement Targeting

Campaign Types and Settings

  • Location Targeting
  • Language Targeting
  • Daily Budgets and Bidding
  • Ad Scheduling
  • Other Targeting
  • Campaign Types

Advertising Metrics

  • Adwords Metrics and Jargon
  • Sale Metrics
  • Measurement Based on Goals

Bidding and Bid Modifiers

  • Bid Methods
  • Bid Modifiers
  • Where to Set Bids

Quality Score

  • What is Quality Score?
  • Ad Rank
  • Improving Quality Score

Adwords Reports

  • The Adwords Interface
  • Reporting Segments
  • Dimensions Tab
  • Other Useful Reports

Adwords Tools

  • Tracking Conversions
  • Campaign Planning Tools
  • Management Tools
  • Other Tools

Optimising Your Account

  • Improving ROI
  • Branding Goals

Google Adwords Masterclass Enquiry

 

Enquire Now


----- OR -------

Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Glasgow

Glasgow, with a population of 1,057,600, is the biggest city in Scotland. Not only this, it is also the fourth biggest city in the whole of UK after London, Birmingham and Manchester in terms of population. Glasgow is situated on the River Clyde in the West Central Lowlands of the country. Citizens of Glasgow are known as “Weegithe es”.

Places of Interest

Glasgow is home to various places that attract visitors every year.  Some of the famous attractions of Glasgow have been listed below:

  • Glasgow City Chambers: It is the most magnificent building that dictates the story of wealth and its industrial prosperity as the Second City of the Empire. It is a building that is an instant favourite among all who visit this beauty. The building was inaugurated by Queen Victoria in the late 1880’s and even today it is the headquarter of the city councils. There is a statue of the Queen with Truth above her. According to locals, the statue is their version of “The Statue of Liberty”.
  • Glasgow Cathedral: The Reformation that happened in 1560’s in Scotland was a troubled time for the country. Many buildings famed for their architecture, collapsed. However, it was the Glasgow Cathedral that stood the test of times. It is considered to be a superb building of the medieval era. The building is said to have been built somewhere between the 13th and the 15th Interestingly, the building was built at the place where the patron saint and founder of the city, St. Mungo was laid to rest. The place is his shrine.The Glasgow Cathedral is home to a crypt that was built in the 13th century. The crypt houses the body of St. Kentigern.
  • Glasgow Museums: The city is home to eight museums each of which have a rich collection of various artworks from the past as well as the present. The list follows:
    • St Mungo Museum of Religious Life and Art and Provand's Lordship
    • Gallery of Modern Art
    • Scotland Street School Museum
    • Kelvingrove Art Gallery and Museum
    • People's Palace and Winter Gardens
    • The Burrell Collection
    • Glasgow Museums Resources Centre
    • Riverside Museum

 The museums have abundant of rare artworks, collection of different type of furniture, arms and armaments, and what not. All the Glasgow Museums have free admission and their sections for the kids as well where they not only have fun, they also learn. The accompanying shopping centres in some of the museums also sell replicas of the artworks.

  • Glasgow Cross: The Glasgow Cross is medieval architecture building. It houses a Clock Tower that used to be a part of the City Chambers that was destroyed by fire in 1926. The building also houses another hexagonal shape building the Tolbooth.
  • Glasgow is also famous for its bridges. The Tradeston Pedestrian Bridge, Kingston Bridge, and the Clyde Arc are just some of them.The Tradeston crosses the River Clyde on the east of the M8 motorway while the Kingston Bridge crosses the River Clyde carrying the M8 motorway along with it.The Clyde Arc is a new bridge and also has a wonderful curved design as it crosses the bridge.
  • Parks: Besides museums and bridges forming the pride of Glasgow, the parks also help in promoting the city tourism. Some of the major parks that the visitors could come across in Glasgow are listed below:
    • Bellahouston Park
    • Botanic Gardens
    • Glasgow Green
    • Kelvingrove Park
    • Mugdock Park
    • Queen’s Park
    • Strathclyde Country Park
    • Victoria Park
      • Fossil Grove: Part of the Victoria Park, this is open in summers only.
    • Tollcross Park