The Google Adwords Masterclass course provides a comprehensive knowledge of Google Pay per Click (PPC) network. The course helps the delegates to become a competent Google Advertising Professional and master the major aspects of Google advertising network including Mobile, Search, Video and Display. The course enables the delegates to plan and implement Google campaigns using different channels. The course is beneficial for those professionals who want to upgrade their skills and sharpen their knowledge to face their competitive careers. The intensive training course will demonstrate how to drive traffic to the website and create profitable marketing campaigns. This information-packed training course is designed to provide knowledge about professional keyword research, campaign management and optimisation, bidding strategies, Ad discounting and much more. By the completion of the course, the delegates will gain a solid foundation in Google Adwords network.
MSP TrainingBecome a successful Google Adwords professional
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The Google Adwords Masterclass course provides a comprehensive knowledge of Google Pay per Click (PPC) network. The course helps the delegates to become a competent Google Advertising Professional and master the major aspects of Google advertising network including Mobile, Search, Video and Display. The course enables the delegates to plan and implement Google campaigns using different channels. The course is beneficial for those professionals who want to upgrade their skills and sharpen their knowledge to face their competitive careers. The intensive training course will demonstrate how to drive traffic to the website and create profitable marketing campaigns. This information-packed training course is designed to provide knowledge about professional keyword research, campaign management and optimisation, bidding strategies, Ad discounting and much more. By the completion of the course, the delegates will gain a solid foundation in Google Adwords network.
Explore the basic and advanced aspects of Google Adwords
Optimise and manage your campaigns properly
Measure results and analyse reports to make informed decisions
Course delivered by well certified and experienced instructors
Find out what's included in the training programme.
A dedicated tutor will be at your disposal throughout the training to guide you through any issues.
Delegates will get certification of completion at the end of the course.
The Google Adwords Masterclass course has no pre-requisites. So, anyone can attend this course.
The Google Adwords Masterclass course is beneficial for:
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The Google Adwords Masterclass course provides information about the basic and advanced aspects of Adwords and online advertising including the benefits of Google Adwords, how to create and manage an Adword campaign and how to optimise the performance of campaign. The course is ideal for delegates who had tried Google’s Adwords before but failed to make it profitable, who want to learn how to set up and optimise the campaigns properly and finally who want to master Adwords. Throughout the course, the delegates will learn how to create their Adwords account properly, how to conduct keyword research properly, the importance of negative keywords, competitor research, bidding strategies, ad types and networks and campaign management. The delegates will also be exposed to the tools for keyword research, quality score and its impact on ad cost, split testing, Ad Copy testing, conversion tracking and lots more. The course is beneficial for delegates who want to gain in-depth knowledge of the Google Adwords platform. The delegates who want to implement paid search to enhance the digital performance of their brand can also enroll in the course.
Introduction to Adwords
Account Structure
Keywords and Match Types
Creating Text and Search Ads
Ad Extensions
Display Ads
Display Targeting
Campaign Types and Settings
Advertising Metrics
Bidding and Bid Modifiers
Quality Score
Adwords Reports
Adwords Tools
Optimising Your Account
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Harrogate is a district situated in the shire county of North Yorkshire. The town is famous for its Spa Industry. It is also a tourist place. The major attractions of the town are RHS Harlow Carr gardens and spa waters. The city also has a National park. In the 17th century, the town was divided into High Harrogate and Low Harrogate. Now the two towns combined known as Harrogate. People are very friendly there and in the survey of 2013, it was voted as the happiest place among any other cities in the England. Elements such as common salt, Sulphur and Iron are found in huge quantity in the Spa water. In the Georgian era of the 16th century, this town was famously known as The English Spa. The Iron-rich water had been used for medical treatment for two centuries (17th and 18th). Because of this sure shot treatment, there had been a large number of people migrated to this town. So, it added a lot more wealth in the basket of the town.
History
As per the records of the 13th century, the earlier names of the town were Harrowgate, Harrogate and Harwegate. Still, no one could explain the origin of the town. During the late 13th century, King Edward III admittedly the Knaresborough forest to his son John. He was Duke of Lancaster. The root cause of the development of the Harrogate was owing to Sulphur and Iron-rich water. William Slingsby found the similar properties of Belgian spa water in the water of Tewit well. Edmund Deane gave a push to the importance of water and published in its book. A very important episode of past i.e creation of water gas by Engineer Samson Fox is also associated with the town. His invention was in the field of heating and gas lighting. By using this, he lit Parliament Street by water-gas. He had been mayor for 3 terms.
Geography
The town provides shelter to many travellers working in Bradford and Leeds. The property prices are very high here. There are many properties in the town as well as villages that have worth more than 1 million pounds. The climatic condition of the town is dry in summer and mild during winters. There are many towns that have establishments below the Harrogate.
Economy and Landmarks
The economy of the town is very strong. It is also one of the flexible economies in the Britain. The Harrogate International Centre hosts the conferences appreciated at the global level. It earns huge revenue from here. This Centre is appreciated by all over the Britain and Europe as well. Other famous items that have been exported by Harrogate are Farrah’s Toffee, Harrogate Blue Cheese, Harrogate Bluewater, and Yorkshire Tea. The famous Architect Temple Lushington Moore constructed a famous building St Wilfrid in the town. The Frank Matcham renowned Royal Hall Theatre is also in the city. The Royal Pump Room representing town’s spa industry also attracts tourists to the town. Other prominent places are Montpellier quarter, The Valley Gardens, Crescent Gardens and a few more.
Culture
The today’s Harrogate Theatre helped the British soldiers that were fighting Boer War in South Africa. The North of England’s leading arts festival i.e Harrogate Festival of Arts and Science has also been celebrating in the city. As per channel 4 TV show 2005, it stood at third place to live in the UK. The number dropped to one in the next year.
Sport and Transport
The Finish Line of the first stage of the Tour de France is organised by Harrogate Authority. The Event attracted a huge bulk of the crowd from other parts of the world and it was telecast to the global audience. It is well connected with road, railway and air.