Google Adwords Masterclass | Silicon Beach Training

ABOUT THE PROGRAM

The Google Adwords Masterclass course provides a comprehensive knowledge of Google Pay per Click (PPC) network. The course helps the delegates to become a competent Google Advertising Professional and master the major aspects of Google advertising network including Mobile, Search, Video and Display. The course enables the delegates to plan and implement Google campaigns using different channels. The course is beneficial for those professionals who want to upgrade their skills and sharpen their knowledge to face their competitive careers. The intensive training course will demonstrate how to drive traffic to the website and create profitable marketing campaigns. This information-packed training course is designed to provide knowledge about professional keyword research, campaign management and optimisation, bidding strategies, Ad discounting and much more. By the completion of the course, the delegates will gain a solid foundation in Google Adwords network.

Explore the basic and advanced aspects of Google Adwords
Optimise and manage your campaigns properly
Measure results and analyse reports to make informed decisions
Course delivered by well certified and experienced instructors

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Certificate

Delegates will get certification of completion at the end of the course.

PREREQUISITES

The Google Adwords Masterclass course has no pre-requisites. So, anyone can attend this course.

TARGET AUDIENCE

The Google Adwords Masterclass course is beneficial for:

Aspiring Digital Marketer who want to make their career in the digital marketing industry
Traditional Marketer who want to master online marketing techniques
Digital Marketer who want to gain an understanding of Google Adwords
Business owner or Entrepreneurs who want to promote their business using Google advertising network

WHAT WILL YOU LEARN?

Understand the different channels of Google advertising network including Mobile, Search, Video and Display
Use Google Advertising network for ideating and executing different types of campaigns
Learn the different ways to target user via different channels to market & re-market your product
Have an in-depth understanding of Google Adwords interface and learn how to open and manage Adwords account
Get insights into different types of biddings methods and biding strategies

Enquire Program

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PROGRAM OVERVIEW

The Google Adwords Masterclass course provides information about the basic and advanced aspects of Adwords and online advertising including the benefits of Google Adwords, how to create and manage an Adword campaign and how to optimise the performance of campaign. The course is ideal for delegates who had tried Google’s Adwords before but failed to make it profitable, who want to learn how to set up and optimise the campaigns properly and finally who want to master Adwords. Throughout the course, the delegates will learn how to create their Adwords account properly, how to conduct keyword research properly, the importance of negative keywords, competitor research, bidding strategies, ad types and networks and campaign management. The delegates will also be exposed to the tools for keyword research, quality score and its impact on ad cost, split testing, Ad Copy testing, conversion tracking and lots more. The course is beneficial for delegates who want to gain in-depth knowledge of the Google Adwords platform. The delegates who want to implement paid search to enhance the digital performance of their brand can also enroll in the course.

PROGRAM CONTENT

Introduction to Adwords

What is Adwords?
How Adwords Works
Google Networks
Targeting Options

Account Structure

Overview of Adwords Account Structure
Campaign Type Uses
Campaign Organisation
Ad Group Organisation

Keywords and Match Types

Overview of Match Types
The Match Types
Negative Keywords
Search Terms Report

Creating Text and Search Ads

Text Ads
Other Search Ads

Ad Extensions

Explain Ad Extensions

Display Ads

Display Ad Formats

Display Targeting

Contextual Targeting
Audience Targeting
Placement Targeting

Campaign Types and Settings

Location Targeting
Language Targeting
Daily Budgets and Bidding
Ad Scheduling
Other Targeting
Campaign Types

Advertising Metrics

Adwords Metrics and Jargon
Sale Metrics
Measurement Based on Goals

Bidding and Bid Modifiers

Bid Methods
Bid Modifiers
Where to Set Bids

Quality Score

What is Quality Score?
Ad Rank
Improving Quality Score

Adwords Reports

The Adwords Interface
Reporting Segments
Dimensions Tab
Other Useful Reports

Adwords Tools

Tracking Conversions
Campaign Planning Tools
Management Tools
Other Tools

Optimising Your Account

Improving ROI
Branding Goals

Google Adwords Masterclass Enquiry

Enquire Now

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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Heathrow

In London, Heathrow airport is a major international airport. Heathrow airport is the world’s second busiest airport by International passenger traffic. In 2016, Heathrow airport has a 75.7 million passengers travelling record. Heathrow airport renders scheduled services which is one of the six airports along with Gatwick, Luton, London City, Stansted and Southend. Heathrow airport is located 23 km west of Central London. This airport has two parallel east-west runways and four operational terminals that cover 4.74 sq. mi. From Heathrow airport, above 80 airlines fly to 180 locations (approx.) worldwide carrying more than 72 million travellers and 1.4 million tonnes of cargo every year. Heathrow airport is enclosed by the Hillingdon, Longford, Cranford and Harmondsworth from the north side and by Hatton and Hounslow from the east side. Heathrow airport offers many facilities such as for business, handicapped travellers and children. Heathrow airport has a splendid rail and road links to London and other cities of the country. From Heathrow airport, there are many public means of transport such as coaches, taxis, trains and Heathrow express, ease the passengers to travel to the main city.

History

Heathrow airports in its started life are known by the name of Great-West Aerodrome and occasionally known as Heathrow Aerodrome. It is originated in 1946 as London Airport for commercial air travel and renamed as Heathrow airport in 1966. Sir Frederick Gibberd has designed the Heathrow airport. He has designed the original terminals and buildings. In the 1980s and 90s Heathrow develop into a major employer with 70,000 staff.

Security

At the Heathrow airport, full body scanners are used which exhibits a cartoon-style figure of passengers’ body and exhibits all the items on the screen which are restricted to carry while travelling. Aviation security which is the unit of Metropolitan Police holds the responsibility of airport police. It also has armoured vehicles of Household Cavalry, which has been sporadically deployed during the time of heightened security.

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