Google Adwords Masterclass

Become a successful Google Adwords professional

ABOUT THE PROGRAM

The Google Adwords Masterclass course provides a comprehensive knowledge of Google Pay per Click (PPC) network. The course helps the delegates to become a competent Google Advertising Professional and master the major aspects of Google advertising network including Mobile, Search, Video and Display. The course enables the delegates to plan and implement Google campaigns using different channels. The course is beneficial for those professionals who want to upgrade their skills and sharpen their knowledge to face their competitive careers. The intensive training course will demonstrate how to drive traffic to the website and create profitable marketing campaigns. This information-packed training course is designed to provide knowledge about professional keyword research, campaign management and optimisation, bidding strategies, Ad discounting and much more. By the completion of the course, the delegates will gain a solid foundation in Google Adwords network.

  • Explore the basic and advanced aspects of Google Adwords

  • Optimise and manage your campaigns properly

  • Measure results and analyse reports to make informed decisions

  • Course delivered by well certified and experienced instructors

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Certificate

Delegates will get certification of completion at the end of the course.

PREREQUISITES

The Google Adwords Masterclass course has no pre-requisites. So, anyone can attend this course.

TARGET AUDIENCE

The Google Adwords Masterclass course is beneficial for:

  • Aspiring Digital Marketer who want to make their career in the digital marketing industry
  • Traditional Marketer who want to master online marketing techniques
  • Digital Marketer who want to gain an understanding of Google Adwords
  • Business owner or Entrepreneurs who want to promote their business using Google advertising network

WHAT WILL YOU LEARN?

  • Understand the different channels of Google advertising network including Mobile, Search, Video and Display
  • Use Google Advertising network for ideating and executing different types of campaigns
  • Learn the different ways to target user via different channels to market & re-market your product
  • Have an in-depth understanding of Google Adwords interface and learn how to open and manage Adwords account
  • Get insights into different types of biddings methods and biding strategies

Enquire Program

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PROGRAM OVERVIEW

The Google Adwords Masterclass course provides information about the basic and advanced aspects of Adwords and online advertising including the benefits of Google Adwords, how to create and manage an Adword campaign and how to optimise the performance of campaign. The course is ideal for delegates who had tried Google’s Adwords before but failed to make it profitable, who want to learn how to set up and optimise the campaigns properly and finally who want to master Adwords. Throughout the course, the delegates will learn how to create their Adwords account properly, how to conduct keyword research properly, the importance of negative keywords, competitor research, bidding strategies, ad types and networks and campaign management. The delegates will also be exposed to the tools for keyword research, quality score and its impact on ad cost, split testing, Ad Copy testing, conversion tracking and lots more. The course is beneficial for delegates who want to gain in-depth knowledge of the Google Adwords platform. The delegates who want to implement paid search to enhance the digital performance of their brand can also enroll in the course.


PROGRAM CONTENT

Introduction to Adwords

  • What is Adwords?
  • How Adwords Works
  • Google Networks
  • Targeting Options

Account Structure

  • Overview of Adwords Account Structure
  • Campaign Type Uses
  • Campaign Organisation
  • Ad Group Organisation

Keywords and Match Types

  • Overview of Match Types
  • The Match Types
  • Negative Keywords
  • Search Terms Report

Creating Text and Search Ads

  • Text Ads
  • Other Search Ads

Ad Extensions

  • Explain Ad Extensions

Display Ads

  • Display Ad Formats

Display Targeting

  • Contextual Targeting
  • Audience Targeting
  • Placement Targeting

Campaign Types and Settings

  • Location Targeting
  • Language Targeting
  • Daily Budgets and Bidding
  • Ad Scheduling
  • Other Targeting
  • Campaign Types

Advertising Metrics

  • Adwords Metrics and Jargon
  • Sale Metrics
  • Measurement Based on Goals

Bidding and Bid Modifiers

  • Bid Methods
  • Bid Modifiers
  • Where to Set Bids

Quality Score

  • What is Quality Score?
  • Ad Rank
  • Improving Quality Score

Adwords Reports

  • The Adwords Interface
  • Reporting Segments
  • Dimensions Tab
  • Other Useful Reports

Adwords Tools

  • Tracking Conversions
  • Campaign Planning Tools
  • Management Tools
  • Other Tools

Optimising Your Account

  • Improving ROI
  • Branding Goals

Google Adwords Masterclass Enquiry

 

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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Jersey

Far cry from other regions of United Kingdom, Jersey has its unique history. Jersey officially known as bailiwick of Jersey is run under the administration of The Crown. The coast of Normandy i.e France is located near to it. Earlier the dukes of the France has control over the jersey and ultimately became kings of England. In the deadly war, Normandy was lost by the kings. The ball was in the court of the jersey, either to choose association with the UK or not. It comes under the jurisdiction of the crown prince of the United Kingdom but still, it is not considered to be a part of the United Kingdom. Jersey is a self-governed parliamentary form of Democracy under the monarchy system.

This has own financial, legal and judicial systems. It has an international identity separate from the United Kingdom. The queen of the United Kingdom appoints lieutenant governor on her behalf to see the administration work of the jersey. All the responsibilities of the development work being done by the United Kingdom government. With regard to the defence of the sovereignty of the territory, the United Kingdom government is responsible for it. The 28 countries group of the Europe known as the European Union has a special relationship with it. Because of its closeness to the English people, the preferred language of this region is English and currency is Pound. The 2014 population index shows 1 lakh people in this region.

History

Because of its strategic location between the northern coast of France and the southern coast of England, it has shown a great impact on the inner politics of the region. The jersey history is very old nearly a large number of iron coins were found some years ago by two people with their modern equipment. The presence of Roman Empire is also found here. Various fortifications had been constructed during 1939-1945 by the Germans.

Politics and law

There is only single house assembly with total 51 members. Since many years, there has not seen many enthusiasts among voters. The elected council of ministers chose its chief minister. The lieutenant governor acts as a conduit between the government and the United Kingdom.The law follows in the United Kingdom is not from one country but mixed of various countries such as the United Kingdom, France, and Norman.

International relations

The government of the country is very active in its territory interests and trying to develop good relations with various countries. There have been numerous discussions over the independence within the assembly but no concrete solution has come so far. A number of leaders emerge out of its course.

Geography and Climate

Jersey is an island including Intertidal zone and reclaimed land. It is also the southernmost and largest Channel Islands. The climate is temperate with not many severe winters as well as not many severe summers. There has an impact on the weather condition due to the Atlantic Ocean. It makes the process of heating and cooling very slowly throughout the year. In winter, there is a warming influence on the coastal region and cooling influence in summer. The official met office kept records of yearly pattern of climate and which would be used for future reference.

Economy 

The services sector is the prominent sector in the economy of the region. It includes financial services such as tourism and hospitality which further adds hotels, motels, restaurants, bars, transport and Communications and a few more. Other prominent businesses are retail and wholesale, construction and Agriculture. At purchasing power parity, Jersey pulled a rabbit out of a hat and ahead of all the world’s major advanced economies.