Google Adwords Masterclass

Become a successful Google Adwords professional

ABOUT THE PROGRAM

The Google Adwords Masterclass course provides a comprehensive knowledge of Google Pay per Click (PPC) network. The course helps the delegates to become a competent Google Advertising Professional and master the major aspects of Google advertising network including Mobile, Search, Video and Display. The course enables the delegates to plan and implement Google campaigns using different channels. The course is beneficial for those professionals who want to upgrade their skills and sharpen their knowledge to face their competitive careers. The intensive training course will demonstrate how to drive traffic to the website and create profitable marketing campaigns. This information-packed training course is designed to provide knowledge about professional keyword research, campaign management and optimisation, bidding strategies, Ad discounting and much more. By the completion of the course, the delegates will gain a solid foundation in Google Adwords network.

  • Explore the basic and advanced aspects of Google Adwords

  • Optimise and manage your campaigns properly

  • Measure results and analyse reports to make informed decisions

  • Course delivered by well certified and experienced instructors

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Certificate

Delegates will get certification of completion at the end of the course.

PREREQUISITES

The Google Adwords Masterclass course has no pre-requisites. So, anyone can attend this course.

TARGET AUDIENCE

The Google Adwords Masterclass course is beneficial for:

  • Aspiring Digital Marketer who want to make their career in the digital marketing industry
  • Traditional Marketer who want to master online marketing techniques
  • Digital Marketer who want to gain an understanding of Google Adwords
  • Business owner or Entrepreneurs who want to promote their business using Google advertising network

WHAT WILL YOU LEARN?

  • Understand the different channels of Google advertising network including Mobile, Search, Video and Display
  • Use Google Advertising network for ideating and executing different types of campaigns
  • Learn the different ways to target user via different channels to market & re-market your product
  • Have an in-depth understanding of Google Adwords interface and learn how to open and manage Adwords account
  • Get insights into different types of biddings methods and biding strategies

Enquire Program

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PROGRAM OVERVIEW

The Google Adwords Masterclass course provides information about the basic and advanced aspects of Adwords and online advertising including the benefits of Google Adwords, how to create and manage an Adword campaign and how to optimise the performance of campaign. The course is ideal for delegates who had tried Google’s Adwords before but failed to make it profitable, who want to learn how to set up and optimise the campaigns properly and finally who want to master Adwords. Throughout the course, the delegates will learn how to create their Adwords account properly, how to conduct keyword research properly, the importance of negative keywords, competitor research, bidding strategies, ad types and networks and campaign management. The delegates will also be exposed to the tools for keyword research, quality score and its impact on ad cost, split testing, Ad Copy testing, conversion tracking and lots more. The course is beneficial for delegates who want to gain in-depth knowledge of the Google Adwords platform. The delegates who want to implement paid search to enhance the digital performance of their brand can also enroll in the course.


PROGRAM CONTENT

Introduction to Adwords

  • What is Adwords?
  • How Adwords Works
  • Google Networks
  • Targeting Options

Account Structure

  • Overview of Adwords Account Structure
  • Campaign Type Uses
  • Campaign Organisation
  • Ad Group Organisation

Keywords and Match Types

  • Overview of Match Types
  • The Match Types
  • Negative Keywords
  • Search Terms Report

Creating Text and Search Ads

  • Text Ads
  • Other Search Ads

Ad Extensions

  • Explain Ad Extensions

Display Ads

  • Display Ad Formats

Display Targeting

  • Contextual Targeting
  • Audience Targeting
  • Placement Targeting

Campaign Types and Settings

  • Location Targeting
  • Language Targeting
  • Daily Budgets and Bidding
  • Ad Scheduling
  • Other Targeting
  • Campaign Types

Advertising Metrics

  • Adwords Metrics and Jargon
  • Sale Metrics
  • Measurement Based on Goals

Bidding and Bid Modifiers

  • Bid Methods
  • Bid Modifiers
  • Where to Set Bids

Quality Score

  • What is Quality Score?
  • Ad Rank
  • Improving Quality Score

Adwords Reports

  • The Adwords Interface
  • Reporting Segments
  • Dimensions Tab
  • Other Useful Reports

Adwords Tools

  • Tracking Conversions
  • Campaign Planning Tools
  • Management Tools
  • Other Tools

Optimising Your Account

  • Improving ROI
  • Branding Goals

Google Adwords Masterclass Enquiry

 

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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Leeds

Which still Leeds derives it name from the old Brythonic word Ladenses that stands for  "people of the fast-flowing river". The river being mentioned here is the River Aire which still flows through Leeds. Originally Leeds referred to a forested area in the 5th to the 7th centuries.  The citizens of this city are known as Loiners. They are sometimes also reffered to as Leodensians which is derieved from the city’s Latin name. In Welsh, it is said to be derieved from the word Ilod which means “a place”.  Leeds has a population of 2.3 million.

As of today, Leeds economy is the most varied of all the UK's main employment centres. Jobs in Leeds have grown at a faster pace than elsewhere specially in the private-sector. Leeds stands third on the podium when it comes to jobs area. It had 480,000 in employment and self-employment at the start of 2015. Leeds is also ranked as a gamma world city by the Globalization and World Cities Research Network. It is also known as a hub of culture, finance, and commerce in the West Yorkshire Urban Area. There are four universities in Leeds – The University of Leeds, Leeds Beckett University, Leeds Trinity University and the University of Law. In the United Kingdom, the total number of students in Leeds stands at the fourth place.

Cinema in Leeds

First of all it was in the October of 1888 that Louis Le Prince using his single lens camera shot moving picture sequences known as the Roundhay Garden Scene and a Leeds Bridge street scene. These were developed on Eastman’s paper film. The film festival held at Leeds nowdays and called Leeds International Film Festivals International has a Short Film Competition that is named after Louis Le Prince. The second person to do so was Wordsworth Donisthorpe who like Prince had a strong connection to the Leeds Philosophical and Literary Society. Donisthorpe applied for a patent for his camera that could capture moving images twelve years earlier to Prince's.

Leeds has been known to host the rich film exhibitions now and then. Besides hosting the Leeds International Film Festival and Leeds Young Film Festival, it plays host to many independent cinemas and pop-up venues for screening films. The two movie houses -  Cottage Road Cinema and Hyde Park Picture House – have since the early 20th century been showing and are ranked among the oldest cinemas to do so in the whole of UK.

Culture

Leeds has been home to many artists such as Kenneth Armitage, John Atkinson Grimshaw, Jacob Kramer, Barbara Hepworth, Henry Moore and Edward Wadsworth, who belonged to diverse fields. The history of art exhibitions in Leeds goes far beyond the 1888 when the first art gallery opened in Leeds. A series of exhibitions termed as 'Polytechnic Exhibitions' were regularly held from 1839. Established in 1903 and lasting upto 1923 the Leeds Arts Club founded by Alfred Orage had members which included Jacob Kramer, Herbert Read, Frank Rutter and Michael Sadler. This club advocated the philosophy of Friedrich Nietzsche, and German Expressionist ideas about art and culture. Noted sculptors Barbara Hepworth and Henry Moore started their carrersr in the 1920’s at the Leeds College of Art.

The club acted as a centre for essential art education in the middle of the 20th century guided by artists such as Harry Thubron and Tom Hudson, and the art historian Norbert Lynton. In the 1970s the Leeds College of Art split from the college to form the center of the new multidisciplinary Leeds Polytechnic which later came to be known as Leeds Beckett University. The University of Leeds served as the alma mater of Herbert Read, one of the leading international theorists of modern art. It was also  the place where Marxist art historian Arnold Hauser taught from 1951 to 1985. Leeds acted as a centre for radical feminist art, with the Pavilion Gallery, which opened in 1983, showing the work of women. The University of Leeds School of Fine Art was another center dedicated to the development of feminist art history in the late 1980’s and 90’s.