Google Adwords Masterclass

Become a successful Google Adwords professional

ABOUT THE PROGRAM

The Google Adwords Masterclass course provides a comprehensive knowledge of Google Pay per Click (PPC) network. The course helps the delegates to become a competent Google Advertising Professional and master the major aspects of Google advertising network including Mobile, Search, Video and Display. The course enables the delegates to plan and implement Google campaigns using different channels. The course is beneficial for those professionals who want to upgrade their skills and sharpen their knowledge to face their competitive careers. The intensive training course will demonstrate how to drive traffic to the website and create profitable marketing campaigns. This information-packed training course is designed to provide knowledge about professional keyword research, campaign management and optimisation, bidding strategies, Ad discounting and much more. By the completion of the course, the delegates will gain a solid foundation in Google Adwords network.

  • Explore the basic and advanced aspects of Google Adwords

  • Optimise and manage your campaigns properly

  • Measure results and analyse reports to make informed decisions

  • Course delivered by well certified and experienced instructors

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Certificate

Delegates will get certification of completion at the end of the course.

PREREQUISITES

The Google Adwords Masterclass course has no pre-requisites. So, anyone can attend this course.

TARGET AUDIENCE

The Google Adwords Masterclass course is beneficial for:

  • Aspiring Digital Marketer who want to make their career in the digital marketing industry
  • Traditional Marketer who want to master online marketing techniques
  • Digital Marketer who want to gain an understanding of Google Adwords
  • Business owner or Entrepreneurs who want to promote their business using Google advertising network

WHAT WILL YOU LEARN?

  • Understand the different channels of Google advertising network including Mobile, Search, Video and Display
  • Use Google Advertising network for ideating and executing different types of campaigns
  • Learn the different ways to target user via different channels to market & re-market your product
  • Have an in-depth understanding of Google Adwords interface and learn how to open and manage Adwords account
  • Get insights into different types of biddings methods and biding strategies

Enquire Program

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PROGRAM OVERVIEW

The Google Adwords Masterclass course provides information about the basic and advanced aspects of Adwords and online advertising including the benefits of Google Adwords, how to create and manage an Adword campaign and how to optimise the performance of campaign. The course is ideal for delegates who had tried Google’s Adwords before but failed to make it profitable, who want to learn how to set up and optimise the campaigns properly and finally who want to master Adwords. Throughout the course, the delegates will learn how to create their Adwords account properly, how to conduct keyword research properly, the importance of negative keywords, competitor research, bidding strategies, ad types and networks and campaign management. The delegates will also be exposed to the tools for keyword research, quality score and its impact on ad cost, split testing, Ad Copy testing, conversion tracking and lots more. The course is beneficial for delegates who want to gain in-depth knowledge of the Google Adwords platform. The delegates who want to implement paid search to enhance the digital performance of their brand can also enroll in the course.


PROGRAM CONTENT

Introduction to Adwords

  • What is Adwords?
  • How Adwords Works
  • Google Networks
  • Targeting Options

Account Structure

  • Overview of Adwords Account Structure
  • Campaign Type Uses
  • Campaign Organisation
  • Ad Group Organisation

Keywords and Match Types

  • Overview of Match Types
  • The Match Types
  • Negative Keywords
  • Search Terms Report

Creating Text and Search Ads

  • Text Ads
  • Other Search Ads

Ad Extensions

  • Explain Ad Extensions

Display Ads

  • Display Ad Formats

Display Targeting

  • Contextual Targeting
  • Audience Targeting
  • Placement Targeting

Campaign Types and Settings

  • Location Targeting
  • Language Targeting
  • Daily Budgets and Bidding
  • Ad Scheduling
  • Other Targeting
  • Campaign Types

Advertising Metrics

  • Adwords Metrics and Jargon
  • Sale Metrics
  • Measurement Based on Goals

Bidding and Bid Modifiers

  • Bid Methods
  • Bid Modifiers
  • Where to Set Bids

Quality Score

  • What is Quality Score?
  • Ad Rank
  • Improving Quality Score

Adwords Reports

  • The Adwords Interface
  • Reporting Segments
  • Dimensions Tab
  • Other Useful Reports

Adwords Tools

  • Tracking Conversions
  • Campaign Planning Tools
  • Management Tools
  • Other Tools

Optimising Your Account

  • Improving ROI
  • Branding Goals

Google Adwords Masterclass Enquiry

 

Enquire Now


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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Leicester

Leicester is a city lies in the East Midlands area of England. It is the unitary authority area located on the Soar River with a population of around 329,839 according to 2011 census. It is the county town of Leicestershire and the most populous area of the East Midland region. It is located at the crossing of two major railway lines as well as the confluence of the trunk routes and the motorways. Leicester, one of the oldest cities in England located near the National Forest’s eastern end. In 1889, the town became a county borough but later on it was dissolved in 1974 under Local Government Act, and finally, the city got its unitary status in 1997. The city is controlled by the Labour Party which is divided into three Parliamentary constituencies.

History

The history of the oldest city dates back at least two millennia. The Roman settlement came into existence around AD 47. Lindum, Bridge on the Fosse Way and Roman road were built in the city by the Corieltauvian settlement. It remains a matter of contention whether development was fortified by Romans. Recently, evidence of Roman cemetery was discovered outside the old city walls depicts the artwork of 300 AD. Other remaining found include the Roman Leicester baths are preserved and displayed at the adjacent museum. After the abandonment of Roman Empire, the city was governed by the kingdom of Mercia. The city became one of the five burghs of the Danelaw for a short period during the rule of Danish Vikings.

In 1790, Grand Union Canal was built in the city connected Leicester to Birmingham and London. With the arrival of railways in 1832, nearby collieries supplied coal to the city. Large mills, workshops and factories started setting up particularly along the river and canal. This development promoted the process of industrialisation and population of the city grew rapidly from 68,100 to 211,600 between 1861 and 1901. Major industrial employers include textiles, clothing and shoes had opened their manufacturing premises in the city.

Education

The city has a number of independent and comprehensive schools including grammar schools and three sixth form colleges. The local education authority of the city was established in 1997, but it has faced an enormous trouble during the local government reorganisation. The Office for Standards in Education, Children’s Services and Skills conducted an enquiry and found few strengths and many weaknesses in the educational authority. Although there has been a considerable improvement in the education system and steps have been taken to improve since then included the opening of Samworth Enterprise Academy, planning a new Children and Young People’s Services department.

Economy

The city has the largest economy in the East Midlands and home to major employers such as Everard's brewing, Brantano Footwear, Cambridge and Counties Bank, Dunelm Mill, DHL, HSBC and Santander banking, British Gas, Topps Tiles, British Telecom and Caterpillar. The GVA of the city is estimated to be 15.3 billion pounds according to a recent study by Experian.  Engineering sector played a significant role in the growth of the economy. The city houses engineering companies include Transmon Engineering, Jones and Shipman and Trelleborg. The two major shopping malls, Haymarket Shopping Centre and Highcross Leicester were built in the city. 

Transportation

The city is served by East Midlands International Airport located 20 miles north-northwest of the city and Leicester railway station located towards the eastern end of the centre of the city. The airport also serves as an important national hub for mail and freight networks of the major distributors. There are two main bus stations in the city: Haymarket Bus Station and St Margaret’s Bus Station. The rail network faced rapid growth in the city with the arrival of Eurostar international services.