The Google Adwords Masterclass course provides a comprehensive knowledge of Google Pay per Click (PPC) network. The course helps the delegates to become a competent Google Advertising Professional and master the major aspects of Google advertising network including Mobile, Search, Video and Display. The course enables the delegates to plan and implement Google campaigns using different channels. The course is beneficial for those professionals who want to upgrade their skills and sharpen their knowledge to face their competitive careers. The intensive training course will demonstrate how to drive traffic to the website and create profitable marketing campaigns. This information-packed training course is designed to provide knowledge about professional keyword research, campaign management and optimisation, bidding strategies, Ad discounting and much more. By the completion of the course, the delegates will gain a solid foundation in Google Adwords network.
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The Google Adwords Masterclass course provides a comprehensive knowledge of Google Pay per Click (PPC) network. The course helps the delegates to become a competent Google Advertising Professional and master the major aspects of Google advertising network including Mobile, Search, Video and Display. The course enables the delegates to plan and implement Google campaigns using different channels. The course is beneficial for those professionals who want to upgrade their skills and sharpen their knowledge to face their competitive careers. The intensive training course will demonstrate how to drive traffic to the website and create profitable marketing campaigns. This information-packed training course is designed to provide knowledge about professional keyword research, campaign management and optimisation, bidding strategies, Ad discounting and much more. By the completion of the course, the delegates will gain a solid foundation in Google Adwords network.
Explore the basic and advanced aspects of Google Adwords
Optimise and manage your campaigns properly
Measure results and analyse reports to make informed decisions
Course delivered by well certified and experienced instructors
Find out what's included in the training programme.
A dedicated tutor will be at your disposal throughout the training to guide you through any issues.
Delegates will get certification of completion at the end of the course.
The Google Adwords Masterclass course has no pre-requisites. So, anyone can attend this course.
The Google Adwords Masterclass course is beneficial for:
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The Google Adwords Masterclass course provides information about the basic and advanced aspects of Adwords and online advertising including the benefits of Google Adwords, how to create and manage an Adword campaign and how to optimise the performance of campaign. The course is ideal for delegates who had tried Google’s Adwords before but failed to make it profitable, who want to learn how to set up and optimise the campaigns properly and finally who want to master Adwords. Throughout the course, the delegates will learn how to create their Adwords account properly, how to conduct keyword research properly, the importance of negative keywords, competitor research, bidding strategies, ad types and networks and campaign management. The delegates will also be exposed to the tools for keyword research, quality score and its impact on ad cost, split testing, Ad Copy testing, conversion tracking and lots more. The course is beneficial for delegates who want to gain in-depth knowledge of the Google Adwords platform. The delegates who want to implement paid search to enhance the digital performance of their brand can also enroll in the course.
Introduction to Adwords
Account Structure
Keywords and Match Types
Creating Text and Search Ads
Ad Extensions
Display Ads
Display Targeting
Campaign Types and Settings
Advertising Metrics
Bidding and Bid Modifiers
Quality Score
Adwords Reports
Adwords Tools
Optimising Your Account
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Lincoln which is situated in Lincolnshire, is a cathedral city and as per 2011 census had a population of 94,600. In the early periods, it was known as Lindum Colonia, a Roman colony. Lindum Colonia had come up from a settlement of the Iron Age that belonged to the 1st Century B.C. The settlement was the result of a deep pool and the name also probably comes from the word Lindon which was later converted to the Latin form Lindum. The full name for the location was Colonia Domitiana Lindensium, which went by its founder, Domitian’s name. The colony was established within the walls of the hilltop fortress, to which an extension was also added later on, of an equal area.
Cathedral
First of all the construction of the Lincoln Cathedral began with the see being removed from the backwater of Dorchester-on-Thames, Oxfordshire. It was completed in 1092 but had to be rebuilt after a fire destroyed it. The cause of the fire is said to have been an earthquake that shook Lincoln in 1185. When the Lincoln Minster was rebuilt it had an added portion to the east. The construction was completed on a superb scale with the crossing tower decorated by a pinnacle that rose to 525 ft, and considered to be the highest Europe has ever had till date. After the completion of all the three spires, the central spire is expected to be the tallest man-made structure in the world after the Great Pyramids of Egypt.
The Bishops of Lincoln were said to be one of the richest people in medieval England. The Diocese of Lincoln, considered to be the biggest in England, was home to more monasteries than the entire English counties put together.
When Magna Carta, the charter to bring peace between the king and rebel barons, was signed, one of the witnesses happened to be the Bishop of Lincoln, Hugh of Wells. There is only one copy that remains of the four originals and that is in the Lincoln Castle.
Lincoln Cathedral
The bishops of Lincoln who were most known were :
Theologian William de Montibus was the chancellor and head of the cathedral school till his death in 1213. The Bishop’s Palace was the centre of administration. Built towards the end of the 12th Century, it was a magnificent building of that era in England. The East Hall of the Palace, designed by Hugh of Lincoln, is the earliest enduring example of a roofed domestic hall. Bishop William of Alnwick was responsible for building the other two parts namely the chapel range and entrance tower. It was he who also improvised upon the existing structure and lend a modern look to it in the 1430s. King Henry VIII and James I are said to have been e guests of the bishops at Lincoln Cathedral. Some royal troops ransacked the cathedral in 1648 during the civil war. The cathedral had another recent break-in due to which the stained glass had to be replaced.
Notable people
Famous Attractions