Google Adwords Masterclass

Become a successful Google Adwords professional

ABOUT THE PROGRAM

The Google Adwords Masterclass course provides a comprehensive knowledge of Google Pay per Click (PPC) network. The course helps the delegates to become a competent Google Advertising Professional and master the major aspects of Google advertising network including Mobile, Search, Video and Display. The course enables the delegates to plan and implement Google campaigns using different channels. The course is beneficial for those professionals who want to upgrade their skills and sharpen their knowledge to face their competitive careers. The intensive training course will demonstrate how to drive traffic to the website and create profitable marketing campaigns. This information-packed training course is designed to provide knowledge about professional keyword research, campaign management and optimisation, bidding strategies, Ad discounting and much more. By the completion of the course, the delegates will gain a solid foundation in Google Adwords network.

  • Explore the basic and advanced aspects of Google Adwords

  • Optimise and manage your campaigns properly

  • Measure results and analyse reports to make informed decisions

  • Course delivered by well certified and experienced instructors

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Certificate

Delegates will get certification of completion at the end of the course.

PREREQUISITES

The Google Adwords Masterclass course has no pre-requisites. So, anyone can attend this course.

TARGET AUDIENCE

The Google Adwords Masterclass course is beneficial for:

  • Aspiring Digital Marketer who want to make their career in the digital marketing industry
  • Traditional Marketer who want to master online marketing techniques
  • Digital Marketer who want to gain an understanding of Google Adwords
  • Business owner or Entrepreneurs who want to promote their business using Google advertising network

WHAT WILL YOU LEARN?

  • Understand the different channels of Google advertising network including Mobile, Search, Video and Display
  • Use Google Advertising network for ideating and executing different types of campaigns
  • Learn the different ways to target user via different channels to market & re-market your product
  • Have an in-depth understanding of Google Adwords interface and learn how to open and manage Adwords account
  • Get insights into different types of biddings methods and biding strategies

Enquire Program

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PROGRAM OVERVIEW

The Google Adwords Masterclass course provides information about the basic and advanced aspects of Adwords and online advertising including the benefits of Google Adwords, how to create and manage an Adword campaign and how to optimise the performance of campaign. The course is ideal for delegates who had tried Google’s Adwords before but failed to make it profitable, who want to learn how to set up and optimise the campaigns properly and finally who want to master Adwords. Throughout the course, the delegates will learn how to create their Adwords account properly, how to conduct keyword research properly, the importance of negative keywords, competitor research, bidding strategies, ad types and networks and campaign management. The delegates will also be exposed to the tools for keyword research, quality score and its impact on ad cost, split testing, Ad Copy testing, conversion tracking and lots more. The course is beneficial for delegates who want to gain in-depth knowledge of the Google Adwords platform. The delegates who want to implement paid search to enhance the digital performance of their brand can also enroll in the course.


PROGRAM CONTENT

Introduction to Adwords

  • What is Adwords?
  • How Adwords Works
  • Google Networks
  • Targeting Options

Account Structure

  • Overview of Adwords Account Structure
  • Campaign Type Uses
  • Campaign Organisation
  • Ad Group Organisation

Keywords and Match Types

  • Overview of Match Types
  • The Match Types
  • Negative Keywords
  • Search Terms Report

Creating Text and Search Ads

  • Text Ads
  • Other Search Ads

Ad Extensions

  • Explain Ad Extensions

Display Ads

  • Display Ad Formats

Display Targeting

  • Contextual Targeting
  • Audience Targeting
  • Placement Targeting

Campaign Types and Settings

  • Location Targeting
  • Language Targeting
  • Daily Budgets and Bidding
  • Ad Scheduling
  • Other Targeting
  • Campaign Types

Advertising Metrics

  • Adwords Metrics and Jargon
  • Sale Metrics
  • Measurement Based on Goals

Bidding and Bid Modifiers

  • Bid Methods
  • Bid Modifiers
  • Where to Set Bids

Quality Score

  • What is Quality Score?
  • Ad Rank
  • Improving Quality Score

Adwords Reports

  • The Adwords Interface
  • Reporting Segments
  • Dimensions Tab
  • Other Useful Reports

Adwords Tools

  • Tracking Conversions
  • Campaign Planning Tools
  • Management Tools
  • Other Tools

Optimising Your Account

  • Improving ROI
  • Branding Goals

Google Adwords Masterclass Enquiry

 

Enquire Now


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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Liverpool

Liverpool city is located in northwest region of England. As per the last population counting of city, It stands nearly 4, 80,000. It is also acknowledged as one of the largest metropolitan cities of England. Liverpool city council is looking after the development work of the city. It is also a highly populated district within the area of the metropolitan county of Merseyside. As far as population is concerned, It is the most populated region of the United Kingdom. Nearly 1880, It transformed into the city from the borough. After 9 years as a city, it became county borough and got totally separated from Lancashire. The growth of the city did happen during the industrial revolution. Industrial revolution embarked on various other industries in the region.

It ultimately helped in the creation of job opportunities. During the 19th century, Most of the emigrants of the United Kingdom including Ireland used this major Liverpool Port to move in the United States. There have been a lot of fan following of The Beatles (the English rock band) and other rock bands from Mersey beat era which further brings a lot of tourists in the city. It helps in boosts of the tourism sector of the country. Liverpool F.C and Everton are two famous football club of the region. The locals are very enthusiast while cheering their local football club in different leagues. All the entertainment programs are being held at Mathew street.

History

The letter patent issued during the beginning of 12th century announced the real foundation of the Borough of Liverpool. By the mid 16 century, the population of the town was 500. King John designed street plan for Liverpool. The history of Liverpool commenced since 16th century Tudor building and modern day architecture styles. The English Heritage site described the richness of architecture in the city. In 18th century, The Liverpool railway commenced its services for locals. The number of Irish migrants were migrated during the famine of 1840 from the region. Great Britain was a major market for cotton to the whole world. In 2014, An International festival was organized under the supervision of Prime Minister Leadership. It was acknowledged as world’s biggest business event

Economy

The location of the city gives her all the advantages. Being situated in the Centre, Liverpool get access from all the nearby cities as they set up their infrastructure there. This is the reason for strong economy of the city. The Liverpool city has one of the largest economies, per capita incomes, GDP’s in the Great Britain. Since 1995, the economy of the Liverpool was strong with GVA 72% from 1995 to 2006. The employment rate rose to 13% between 1998 and 2006. Both the private and public sector grew well in Liverpool region. Near about 60% people engaged in services or tertiary sector such as public administration, banking, finance, health, insurance, and education sectors. Among them banking, finance, and insurance did well and developed more.

Government

Liverpool city administration works on dual system of Mayor and Cabinet. Joe Anderson and Roz Gladden are the present Mayor and Lord Mayor of the region respectively.  They are also looking after the administration work in the Liverpool city region combined authority, The National government unitary authority, the European Parliament when functions of Merseyside county council was put off and it rose to district borough level . Departments such as Fire Brigade, Police, and rescue services manages at the country level.

Sports

Liverpool city is the most successful city in terms of the Football talent and championship. Both the clubs Liverpool F.C and Everton F.C have won several titles and championship. Wayne Rooney is the most followed football player of the Liverpool F.C. the other prominent sport of the region is boxing. The World’s most famous Steeplechase is being held at Aintree. It held in the month of April every year. Golf and Greyhound racing also played with same zeal in the region.