Google Adwords Masterclass

Become a successful Google Adwords professional

ABOUT THE PROGRAM

The Google Adwords Masterclass course provides a comprehensive knowledge of Google Pay per Click (PPC) network. The course helps the delegates to become a competent Google Advertising Professional and master the major aspects of Google advertising network including Mobile, Search, Video and Display. The course enables the delegates to plan and implement Google campaigns using different channels. The course is beneficial for those professionals who want to upgrade their skills and sharpen their knowledge to face their competitive careers. The intensive training course will demonstrate how to drive traffic to the website and create profitable marketing campaigns. This information-packed training course is designed to provide knowledge about professional keyword research, campaign management and optimisation, bidding strategies, Ad discounting and much more. By the completion of the course, the delegates will gain a solid foundation in Google Adwords network.

  • Explore the basic and advanced aspects of Google Adwords

  • Optimise and manage your campaigns properly

  • Measure results and analyse reports to make informed decisions

  • Course delivered by well certified and experienced instructors

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Certificate

Delegates will get certification of completion at the end of the course.

PREREQUISITES

The Google Adwords Masterclass course has no pre-requisites. So, anyone can attend this course.

TARGET AUDIENCE

The Google Adwords Masterclass course is beneficial for:

  • Aspiring Digital Marketer who want to make their career in the digital marketing industry
  • Traditional Marketer who want to master online marketing techniques
  • Digital Marketer who want to gain an understanding of Google Adwords
  • Business owner or Entrepreneurs who want to promote their business using Google advertising network

WHAT WILL YOU LEARN?

  • Understand the different channels of Google advertising network including Mobile, Search, Video and Display
  • Use Google Advertising network for ideating and executing different types of campaigns
  • Learn the different ways to target user via different channels to market & re-market your product
  • Have an in-depth understanding of Google Adwords interface and learn how to open and manage Adwords account
  • Get insights into different types of biddings methods and biding strategies

Enquire Program

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PROGRAM OVERVIEW

The Google Adwords Masterclass course provides information about the basic and advanced aspects of Adwords and online advertising including the benefits of Google Adwords, how to create and manage an Adword campaign and how to optimise the performance of campaign. The course is ideal for delegates who had tried Google’s Adwords before but failed to make it profitable, who want to learn how to set up and optimise the campaigns properly and finally who want to master Adwords. Throughout the course, the delegates will learn how to create their Adwords account properly, how to conduct keyword research properly, the importance of negative keywords, competitor research, bidding strategies, ad types and networks and campaign management. The delegates will also be exposed to the tools for keyword research, quality score and its impact on ad cost, split testing, Ad Copy testing, conversion tracking and lots more. The course is beneficial for delegates who want to gain in-depth knowledge of the Google Adwords platform. The delegates who want to implement paid search to enhance the digital performance of their brand can also enroll in the course.


PROGRAM CONTENT

Introduction to Adwords

  • What is Adwords?
  • How Adwords Works
  • Google Networks
  • Targeting Options

Account Structure

  • Overview of Adwords Account Structure
  • Campaign Type Uses
  • Campaign Organisation
  • Ad Group Organisation

Keywords and Match Types

  • Overview of Match Types
  • The Match Types
  • Negative Keywords
  • Search Terms Report

Creating Text and Search Ads

  • Text Ads
  • Other Search Ads

Ad Extensions

  • Explain Ad Extensions

Display Ads

  • Display Ad Formats

Display Targeting

  • Contextual Targeting
  • Audience Targeting
  • Placement Targeting

Campaign Types and Settings

  • Location Targeting
  • Language Targeting
  • Daily Budgets and Bidding
  • Ad Scheduling
  • Other Targeting
  • Campaign Types

Advertising Metrics

  • Adwords Metrics and Jargon
  • Sale Metrics
  • Measurement Based on Goals

Bidding and Bid Modifiers

  • Bid Methods
  • Bid Modifiers
  • Where to Set Bids

Quality Score

  • What is Quality Score?
  • Ad Rank
  • Improving Quality Score

Adwords Reports

  • The Adwords Interface
  • Reporting Segments
  • Dimensions Tab
  • Other Useful Reports

Adwords Tools

  • Tracking Conversions
  • Campaign Planning Tools
  • Management Tools
  • Other Tools

Optimising Your Account

  • Improving ROI
  • Branding Goals

Google Adwords Masterclass Enquiry

 

Enquire Now


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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Maidstone

Maidstone, also known as the Garden of England is a large county town of the Kent with a population of around 107,627 according to 2011 census. The Medway River flows in the west-east direction connect the town to the Thames Estuary and Rochester and passes through the centre of the town.  The town served as an agricultural county of Kent. The history of the city found its root back before the Stone Age.  The town was affected by the Second World War, and the heavy industries were replaced by light industries and services. It has been suggested that the name of the town is derived from medestan, meaning stone of the people or stone of the maidens.

The education, maintenance of infrastructure and social services of the town are administrated by the Kent County Council. There are two constituencies in the town, one is Faversham and Mid Kent, and other is Maidstone and the Weald. Maidstone comprises various villages, hitherto settlements and hamlets including Barming, Sandling, Allington and Tovil.

History

The evidence of Roman settlement in the area found in the architectural buildings and villas of the town. The charter was granted in 1551, created the town as a borough. The Normans established an abbey, shire moot, hospitals and a college for priests. The Parliamentarian troops won over the Royalist forces in the Battle of Maidstone during the Second English Civil War in 1648. The town flourished with the arrival of stone quarrying, paper mills, brewing and the cloth industry. The cavalry barracks were built in the town to establish the permanent military presence in the 17th century and also known as Invicta Park Barracks

A number of outlying settlements and villages can be found in the modern town. The significant development of the town Maidstone General Hospital, which was built in 1983 on the outskirts of the town replaced 150 years old West Kent General Hospital located in Marsham Street. The Portland stone was used during the construction of county council offices between 1910 and 1913.  During the Irish Republican Army campaign, local pub serving Invicta Park Barracks was severally damaged by a bomb in 1975.  The major employers of the town include administrative, retail and service sectors and few industrial estates established on the outskirts provide the employment to the workforce of the town. Some residents also commute to the other towns including London for better job opportunities.

Economy

The major employer of the town was the Sharps toffee factory located in the central Maidstone flows until 1998.  The electrical engineer founded he loudspeaker manufacturer in 1961 and named after Kent Engineering and Foundry (KEF). They manufactured a loudspeaker in the late 19th century and named the Maidstone. The water system of the town is operated by Mid Kent Water and Southern Water. The major offices of the county are located in the centre of the town and many high-tech firms have started their operations in the surrounding business parks.  The town is ranked 50 in the United Kingdom for having largest retail floor space and higher shopping yields. The main shopping centres Fremlin Walk and Mall Maidstone are located in the town centre having the floor area of 32,500 square meters and 49,700 square meters respectively. Other recent developments such as multiplex cinema, nightclubs, restaurants and market square are contributing towards the economy of the city.

Education

There are 23 primary, 15 secondary and two special schools in the town. The town is also served by the grammar schools, and non-selective secondary schools include Invicta Grammar School, Cornwallis Academy, New Line Learning Academy, Valley Park School, Maidstone Grammar School and Oakwood Park Grammar School. The regional campus of the University for the Creative Arts is located on the west of the town.