Google Adwords Masterclass

Become a successful Google Adwords professional

ABOUT THE PROGRAM

The Google Adwords Masterclass course provides a comprehensive knowledge of Google Pay per Click (PPC) network. The course helps the delegates to become a competent Google Advertising Professional and master the major aspects of Google advertising network including Mobile, Search, Video and Display. The course enables the delegates to plan and implement Google campaigns using different channels. The course is beneficial for those professionals who want to upgrade their skills and sharpen their knowledge to face their competitive careers. The intensive training course will demonstrate how to drive traffic to the website and create profitable marketing campaigns. This information-packed training course is designed to provide knowledge about professional keyword research, campaign management and optimisation, bidding strategies, Ad discounting and much more. By the completion of the course, the delegates will gain a solid foundation in Google Adwords network.

  • Explore the basic and advanced aspects of Google Adwords

  • Optimise and manage your campaigns properly

  • Measure results and analyse reports to make informed decisions

  • Course delivered by well certified and experienced instructors

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Certificate

Delegates will get certification of completion at the end of the course.

PREREQUISITES

The Google Adwords Masterclass course has no pre-requisites. So, anyone can attend this course.

TARGET AUDIENCE

The Google Adwords Masterclass course is beneficial for:

  • Aspiring Digital Marketer who want to make their career in the digital marketing industry
  • Traditional Marketer who want to master online marketing techniques
  • Digital Marketer who want to gain an understanding of Google Adwords
  • Business owner or Entrepreneurs who want to promote their business using Google advertising network

WHAT WILL YOU LEARN?

  • Understand the different channels of Google advertising network including Mobile, Search, Video and Display
  • Use Google Advertising network for ideating and executing different types of campaigns
  • Learn the different ways to target user via different channels to market & re-market your product
  • Have an in-depth understanding of Google Adwords interface and learn how to open and manage Adwords account
  • Get insights into different types of biddings methods and biding strategies

Enquire Program

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PROGRAM OVERVIEW

The Google Adwords Masterclass course provides information about the basic and advanced aspects of Adwords and online advertising including the benefits of Google Adwords, how to create and manage an Adword campaign and how to optimise the performance of campaign. The course is ideal for delegates who had tried Google’s Adwords before but failed to make it profitable, who want to learn how to set up and optimise the campaigns properly and finally who want to master Adwords. Throughout the course, the delegates will learn how to create their Adwords account properly, how to conduct keyword research properly, the importance of negative keywords, competitor research, bidding strategies, ad types and networks and campaign management. The delegates will also be exposed to the tools for keyword research, quality score and its impact on ad cost, split testing, Ad Copy testing, conversion tracking and lots more. The course is beneficial for delegates who want to gain in-depth knowledge of the Google Adwords platform. The delegates who want to implement paid search to enhance the digital performance of their brand can also enroll in the course.


PROGRAM CONTENT

Introduction to Adwords

  • What is Adwords?
  • How Adwords Works
  • Google Networks
  • Targeting Options

Account Structure

  • Overview of Adwords Account Structure
  • Campaign Type Uses
  • Campaign Organisation
  • Ad Group Organisation

Keywords and Match Types

  • Overview of Match Types
  • The Match Types
  • Negative Keywords
  • Search Terms Report

Creating Text and Search Ads

  • Text Ads
  • Other Search Ads

Ad Extensions

  • Explain Ad Extensions

Display Ads

  • Display Ad Formats

Display Targeting

  • Contextual Targeting
  • Audience Targeting
  • Placement Targeting

Campaign Types and Settings

  • Location Targeting
  • Language Targeting
  • Daily Budgets and Bidding
  • Ad Scheduling
  • Other Targeting
  • Campaign Types

Advertising Metrics

  • Adwords Metrics and Jargon
  • Sale Metrics
  • Measurement Based on Goals

Bidding and Bid Modifiers

  • Bid Methods
  • Bid Modifiers
  • Where to Set Bids

Quality Score

  • What is Quality Score?
  • Ad Rank
  • Improving Quality Score

Adwords Reports

  • The Adwords Interface
  • Reporting Segments
  • Dimensions Tab
  • Other Useful Reports

Adwords Tools

  • Tracking Conversions
  • Campaign Planning Tools
  • Management Tools
  • Other Tools

Optimising Your Account

  • Improving ROI
  • Branding Goals

Google Adwords Masterclass Enquiry

 

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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Middlesbrough

Middlesbrough is situated on the bank of river tees, it is also one of the major industrial towns. From small to large ones, the city is also a base of a huge number of industries. It is a unitary form of authority under the ceremonial county of Yorkshire. It comes under a northeast region of England, the United Kingdom. Middlesbrough borough council is now the new administration replacing Cleveland.  The population is 1 lakh 70 thousand as per 2011 census. The larger built-up area of Teesside is recognized as Middlesbrough. The total population of the area is 3 lakh 76 thousand. During the late 18th century, Middlesbrough transformed into county Borough. In 1968, it came with other nearby regions and formed County Borough of Teesside. Middlesbrough F.C is the most followed football club in this region.

History

The history of the region started with the rule of Angles. The Viking settlers came after the rule of Angles. In the early 18th century, it was a small farm. The population of the area was below 30 people. With the passing year of the 19th century, the population underwent rapid growth in the population. Prior to the investment St. Hilda church was the famous religious place until its closure. During early 18th century, it was not much developed. The steelmaking factories and steel products were the main targets in the Second World War. The railway was not functioned for 14 days in 1942. As the time fly, there was a major growth of the town in every aspect such as education, population, transportation and much more. River tees went to extra mile in providing access to transport among other modes of transportation.

Industrialisation

Ironstone was the major discovery during the mid-18th century. The iron deposits found in huge quantity so that it resulted in the set of the various rolling mill in this region. Pig iron pulled a rabbit out of a hat by increasing 10 times for 5 years during the mid-18th century. There were a large number of Irish people who migrated to this country.

Economy

There has been found a large deposit of chemical in this region which ultimately leads to the formation of the various chemical industry. This industry has done exceptionally well. Tees sport also plays a crucial role in the transportation. It is owned by the PD ports company... In the earlier stage of the Second World War, The major loss happened to its economy. Railway and steel industry was the main target during the Second World War.

Governance

During Mid-18th century, it was simply a municipal borough. It became a county borough in the late 18th century. In 1932, a small portion of the area went to county borough. A major portion of it went to the Stokesley Rural District. Andy McDonald is the current MP of this region. At the local level, the mayor looks after the work as the head of the council.

Geography and Climate

Middlesbrough has an oceanic climate owing to its presence near the sea. Due to the Lake District and Pennines to the west, the atmospheric condition is drier with regard to other maritime locations. The good weather condition also reason of the maximum tourists visiting this place.

Transport

The Transport of the Middlesbrough has a very vast network. Most people prefer road transportation. Some leading bus service providers are Arriva North East and Stagecoach.  Majority buses are being controlled by them. Northern and TransPennine are looking after railway network in the region. Newcastle, Sunderland, Darlington, Red car are under control of Northern. Areas such as Liverpool, Leeds, York, and Manchester are under control of TransPennine. The famous roads of the region are A19, A66, A171, and A174.