The Google Adwords Masterclass course provides a comprehensive knowledge of Google Pay per Click (PPC) network. The course helps the delegates to become a competent Google Advertising Professional and master the major aspects of Google advertising network including Mobile, Search, Video and Display. The course enables the delegates to plan and implement Google campaigns using different channels. The course is beneficial for those professionals who want to upgrade their skills and sharpen their knowledge to face their competitive careers. The intensive training course will demonstrate how to drive traffic to the website and create profitable marketing campaigns. This information-packed training course is designed to provide knowledge about professional keyword research, campaign management and optimisation, bidding strategies, Ad discounting and much more. By the completion of the course, the delegates will gain a solid foundation in Google Adwords network.
MSP TrainingBecome a successful Google Adwords professional
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The Google Adwords Masterclass course provides a comprehensive knowledge of Google Pay per Click (PPC) network. The course helps the delegates to become a competent Google Advertising Professional and master the major aspects of Google advertising network including Mobile, Search, Video and Display. The course enables the delegates to plan and implement Google campaigns using different channels. The course is beneficial for those professionals who want to upgrade their skills and sharpen their knowledge to face their competitive careers. The intensive training course will demonstrate how to drive traffic to the website and create profitable marketing campaigns. This information-packed training course is designed to provide knowledge about professional keyword research, campaign management and optimisation, bidding strategies, Ad discounting and much more. By the completion of the course, the delegates will gain a solid foundation in Google Adwords network.
Explore the basic and advanced aspects of Google Adwords
Optimise and manage your campaigns properly
Measure results and analyse reports to make informed decisions
Course delivered by well certified and experienced instructors
Find out what's included in the training programme.
A dedicated tutor will be at your disposal throughout the training to guide you through any issues.
Delegates will get certification of completion at the end of the course.
The Google Adwords Masterclass course has no pre-requisites. So, anyone can attend this course.
The Google Adwords Masterclass course is beneficial for:
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The Google Adwords Masterclass course provides information about the basic and advanced aspects of Adwords and online advertising including the benefits of Google Adwords, how to create and manage an Adword campaign and how to optimise the performance of campaign. The course is ideal for delegates who had tried Google’s Adwords before but failed to make it profitable, who want to learn how to set up and optimise the campaigns properly and finally who want to master Adwords. Throughout the course, the delegates will learn how to create their Adwords account properly, how to conduct keyword research properly, the importance of negative keywords, competitor research, bidding strategies, ad types and networks and campaign management. The delegates will also be exposed to the tools for keyword research, quality score and its impact on ad cost, split testing, Ad Copy testing, conversion tracking and lots more. The course is beneficial for delegates who want to gain in-depth knowledge of the Google Adwords platform. The delegates who want to implement paid search to enhance the digital performance of their brand can also enroll in the course.
Introduction to Adwords
Account Structure
Keywords and Match Types
Creating Text and Search Ads
Ad Extensions
Display Ads
Display Targeting
Campaign Types and Settings
Advertising Metrics
Bidding and Bid Modifiers
Quality Score
Adwords Reports
Adwords Tools
Optimising Your Account
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Norwich is a city situated on the bank of river Wensum. Norwich comes under the administration of East Anglia of England. It is also regional managerial Centre for both the region i.e East Anglia and county town. Until the 11th century, it was recognized as the largest city in England. In 2011 census the population of this town was 2 lakh 15 thousand. Cities such as Taverham, Hellesdon, old Catton, Thorpe St Andrew, Sprowston, and Costessey comes under the jurisdiction of it. Norwich has a highly dense population with respect to the area covered. Norwich City F.C is the most followed football club of the city. Clive Lewis and Chloe Smith are present MP’s of this city. Norwich conferred with England's first UNESCO city in the field of Literature in 2012.
History
The history began with the rule of Romans. Romans got dismantled around 450 CE. The city got its name from Northwich, it was founded between 5th and 7th century. It was followed by deadly war between English and Romans. During Middle Ages around 1134, the presence of Jews was noted there. The early period between 1485 and 1640 was considered the time where the wool industry got the expansion. During 17thcentury population increased very rapidly. During this time others industries such as printing, engineering, finance, tourism, and electronics. Further, it followed with several civil wars and the Victorian era.
Education
Norwich runs many primary, secondary, professional and free schools including various academies for its students on large scale. The Norwich University and the University of East Anglia are prominent ones. The population of students is 17000 approximately. These institutions provide hundreds of designers to local industries.
Culture
Since old age, Norwich has been associated with arts and culture, publishing and literature. Pulls Ferry, Shopping places, Norwich castle museum, architectural site Norwich 12, the great hospital, dragon hall are some famous places of this city.
Sports and Safe city
Speedway racing was popular in the region prior and after the Second World War. The famous lightweight champion of the world Jon Thaxton belonged to this city. Norwich is as old as London i.e capital city of England for several centuries prior to Industrialisation. It is also famous for its greenery. Soon it will be converting into the transition town. Norwich considered as the safest city to live, study, visit and much more. Norwich has immense and healthy youth population. There is a very commendable initiative that has been started by the people i.e. “meet the people”. It is an event that covers discussion on the topics such as social and political among all walks of life. Student’s contribution in making good environment is commendable. The right combination of youth, friendly environment and safety makes it a perfect place to study.
Climate
It has maritime climate as it is near to the river Wensum. It did not have any extreme temperature conditions in the past as well as in the present scenarios. There has not been any single case of the shortage of rainfall and undistributed rainfall in the region. The official met office of the region is Coltishall. All the records present here have been used to study the climatic pattern of the region. The Met office provides the updated information to the locals to aware them of any natural hazard.
Transport
It is well connected with road, railway, and Air. It is a junction point for the east and west, i.e. Great Yarmouth (East) and Kings Lynn and Peterborough (West). The local government has recommended an upgrading of the roads. It is also linked to the Cambridge via A11. The rail network is well connected to London Liverpool Street, Peterborough, Nottingham, Sheffield and a few more. The prominent bus services are being run by Anglian Bus, First Norfolk, Suffolk, connecting bus service a few more. There is a famous national cycle route for bicycle commuters. There is a river Yare that provides the water transport to the region.