The Google Adwords Masterclass course provides a comprehensive knowledge of Google Pay per Click (PPC) network. The course helps the delegates to become a competent Google Advertising Professional and master the major aspects of Google advertising network including Mobile, Search, Video and Display. The course enables the delegates to plan and implement Google campaigns using different channels. The course is beneficial for those professionals who want to upgrade their skills and sharpen their knowledge to face their competitive careers. The intensive training course will demonstrate how to drive traffic to the website and create profitable marketing campaigns. This information-packed training course is designed to provide knowledge about professional keyword research, campaign management and optimisation, bidding strategies, Ad discounting and much more. By the completion of the course, the delegates will gain a solid foundation in Google Adwords network.
MSP TrainingBecome a successful Google Adwords professional
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The Google Adwords Masterclass course provides a comprehensive knowledge of Google Pay per Click (PPC) network. The course helps the delegates to become a competent Google Advertising Professional and master the major aspects of Google advertising network including Mobile, Search, Video and Display. The course enables the delegates to plan and implement Google campaigns using different channels. The course is beneficial for those professionals who want to upgrade their skills and sharpen their knowledge to face their competitive careers. The intensive training course will demonstrate how to drive traffic to the website and create profitable marketing campaigns. This information-packed training course is designed to provide knowledge about professional keyword research, campaign management and optimisation, bidding strategies, Ad discounting and much more. By the completion of the course, the delegates will gain a solid foundation in Google Adwords network.
Explore the basic and advanced aspects of Google Adwords
Optimise and manage your campaigns properly
Measure results and analyse reports to make informed decisions
Course delivered by well certified and experienced instructors
Find out what's included in the training programme.
A dedicated tutor will be at your disposal throughout the training to guide you through any issues.
Delegates will get certification of completion at the end of the course.
The Google Adwords Masterclass course has no pre-requisites. So, anyone can attend this course.
The Google Adwords Masterclass course is beneficial for:
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The Google Adwords Masterclass course provides information about the basic and advanced aspects of Adwords and online advertising including the benefits of Google Adwords, how to create and manage an Adword campaign and how to optimise the performance of campaign. The course is ideal for delegates who had tried Google’s Adwords before but failed to make it profitable, who want to learn how to set up and optimise the campaigns properly and finally who want to master Adwords. Throughout the course, the delegates will learn how to create their Adwords account properly, how to conduct keyword research properly, the importance of negative keywords, competitor research, bidding strategies, ad types and networks and campaign management. The delegates will also be exposed to the tools for keyword research, quality score and its impact on ad cost, split testing, Ad Copy testing, conversion tracking and lots more. The course is beneficial for delegates who want to gain in-depth knowledge of the Google Adwords platform. The delegates who want to implement paid search to enhance the digital performance of their brand can also enroll in the course.
Introduction to Adwords
Account Structure
Keywords and Match Types
Creating Text and Search Ads
Ad Extensions
Display Ads
Display Targeting
Campaign Types and Settings
Advertising Metrics
Bidding and Bid Modifiers
Quality Score
Adwords Reports
Adwords Tools
Optimising Your Account
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Plymouth is a port city in Devon that also goes by the name of the Ocean City of Britain. The city is known for its narrow cobbled streets and a maritime heritage. Plymouth lies between the mouths of the two rivers - Plym and Tamar – and hence its name. The first settlers had come to Plymouth in the Bronze Age. It was in 1620 that the Pilgrim Fathers departed from Plymouth in search of some New World. They established a new colony at the time known as the Plymouth Colony and later as The United States of America.
Plymouth grew during the Industrial Revolution as a Commercial Shipping Port. Imports and passengers both poured into Plymouth from the Americas. Plymouth was also using its ports to export minerals such as time, lime, china clay, copper and arsenic. In 1928 Plymouth achieved a city status when three of its neighbours also joined together under the same name. During the Second World War, Plymouth was a target for the Nazi forces as it sided with the Allied forces.
Governed locally by Plymouth City Council, the city is home to 264,200 people as per the data collected in 2016. The economy of Plymouth has for long been influenced by industries such as Ship-building and sea-faring, but since the 1990’s it is turning more towards the service-based industry. In the whole of Western Europe, Plymouth is home to the biggest Naval-base.
Plymouth 2020
In 2003, Plymouth Council started the "Vision for Plymouth" – a project for the development of the city of Plymouth. The project aims to build shopping centres, an avenue as a part of the project and a cruise terminal. Another aim of the project is to increase the population to 300,000. 2004 saw the old Drake Circus being demolished and replaced by the Drake Circus Shopping Centre that opened in October 2006. In one of another project, the Plymouth City Council's headquarters are to be shifted and the civic centre to be demolished. The demolished land of civic centre will be sold so as to generate revenue for building the new council headquarters.at the location where the Bretonside bus station is currently located. The Plymouth Pavillion arena is also up for demolition in one of the projects. This would be replaced by a new canal links from Millbay to the city centre.
People
People from Plymouth are known either as Plymothians or as Janners from somebody who hails from Devon. Devon stands for Cousin Jan( a form of John).