Google Adwords Masterclass

Become a successful Google Adwords professional

ABOUT THE PROGRAM

The Google Adwords Masterclass course provides a comprehensive knowledge of Google Pay per Click (PPC) network. The course helps the delegates to become a competent Google Advertising Professional and master the major aspects of Google advertising network including Mobile, Search, Video and Display. The course enables the delegates to plan and implement Google campaigns using different channels. The course is beneficial for those professionals who want to upgrade their skills and sharpen their knowledge to face their competitive careers. The intensive training course will demonstrate how to drive traffic to the website and create profitable marketing campaigns. This information-packed training course is designed to provide knowledge about professional keyword research, campaign management and optimisation, bidding strategies, Ad discounting and much more. By the completion of the course, the delegates will gain a solid foundation in Google Adwords network.

  • Explore the basic and advanced aspects of Google Adwords

  • Optimise and manage your campaigns properly

  • Measure results and analyse reports to make informed decisions

  • Course delivered by well certified and experienced instructors

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Certificate

Delegates will get certification of completion at the end of the course.

PREREQUISITES

The Google Adwords Masterclass course has no pre-requisites. So, anyone can attend this course.

TARGET AUDIENCE

The Google Adwords Masterclass course is beneficial for:

  • Aspiring Digital Marketer who want to make their career in the digital marketing industry
  • Traditional Marketer who want to master online marketing techniques
  • Digital Marketer who want to gain an understanding of Google Adwords
  • Business owner or Entrepreneurs who want to promote their business using Google advertising network

WHAT WILL YOU LEARN?

  • Understand the different channels of Google advertising network including Mobile, Search, Video and Display
  • Use Google Advertising network for ideating and executing different types of campaigns
  • Learn the different ways to target user via different channels to market & re-market your product
  • Have an in-depth understanding of Google Adwords interface and learn how to open and manage Adwords account
  • Get insights into different types of biddings methods and biding strategies

Enquire Program

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PROGRAM OVERVIEW

The Google Adwords Masterclass course provides information about the basic and advanced aspects of Adwords and online advertising including the benefits of Google Adwords, how to create and manage an Adword campaign and how to optimise the performance of campaign. The course is ideal for delegates who had tried Google’s Adwords before but failed to make it profitable, who want to learn how to set up and optimise the campaigns properly and finally who want to master Adwords. Throughout the course, the delegates will learn how to create their Adwords account properly, how to conduct keyword research properly, the importance of negative keywords, competitor research, bidding strategies, ad types and networks and campaign management. The delegates will also be exposed to the tools for keyword research, quality score and its impact on ad cost, split testing, Ad Copy testing, conversion tracking and lots more. The course is beneficial for delegates who want to gain in-depth knowledge of the Google Adwords platform. The delegates who want to implement paid search to enhance the digital performance of their brand can also enroll in the course.


PROGRAM CONTENT

Introduction to Adwords

  • What is Adwords?
  • How Adwords Works
  • Google Networks
  • Targeting Options

Account Structure

  • Overview of Adwords Account Structure
  • Campaign Type Uses
  • Campaign Organisation
  • Ad Group Organisation

Keywords and Match Types

  • Overview of Match Types
  • The Match Types
  • Negative Keywords
  • Search Terms Report

Creating Text and Search Ads

  • Text Ads
  • Other Search Ads

Ad Extensions

  • Explain Ad Extensions

Display Ads

  • Display Ad Formats

Display Targeting

  • Contextual Targeting
  • Audience Targeting
  • Placement Targeting

Campaign Types and Settings

  • Location Targeting
  • Language Targeting
  • Daily Budgets and Bidding
  • Ad Scheduling
  • Other Targeting
  • Campaign Types

Advertising Metrics

  • Adwords Metrics and Jargon
  • Sale Metrics
  • Measurement Based on Goals

Bidding and Bid Modifiers

  • Bid Methods
  • Bid Modifiers
  • Where to Set Bids

Quality Score

  • What is Quality Score?
  • Ad Rank
  • Improving Quality Score

Adwords Reports

  • The Adwords Interface
  • Reporting Segments
  • Dimensions Tab
  • Other Useful Reports

Adwords Tools

  • Tracking Conversions
  • Campaign Planning Tools
  • Management Tools
  • Other Tools

Optimising Your Account

  • Improving ROI
  • Branding Goals

Google Adwords Masterclass Enquiry

 

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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Poole

Poole is a large coastal town lies on the southern shore of England with a population of around 147,645 according to 2001 census. It is a seaport in the county of Dorset located about 33 kilometres east of Dorchester. In 1997, the town granted a unitary authority and Borough of Poole administers the local council. Poole along with the towns of Christchurch and Bournemouth, it forms the part of Poole-Bournemouth urban area or South Dorset conurbation. It is the second largest town in Dorset. The early history of the town found back before the Iron Age. The town developed as an important port in the 12th century, and the wealth of the town grew with the introduction of the wool trade. The town made strong trade links with the North America. It became one of the busiest ports in the United Kingdom in the 18th century.

During the Second World War, the town served as the main departing point for Normandy landings, also known as Operation Neptune where landing operations of the Allied invasion of Normandy took place on D-Day. The town is considered as an attractive tourist destination and famous for its large natural Harbour, Blue Flag beaches and the Lighthouse arts centre. With passenger ferry and English Channel freight services, the town became an important commercial port of the country. Poole is home to Royal National Lifeboat Institution (RNLI) and Royal Marines.

History

The name of the town is developed from the English word pool meaning a place near a creek or stream of water. It has been suggested that the area around the Poole has been occupied from the last 2500 years. The Romans took over the settlement of Iron Age during the invasion of Britain in the first century. The town became an essential part of the Kingdom of Wessex during the Anglo-Saxons period, inhabited Great Britain in the 5th century. The town was used as a fishing and Harbour base, where ships main stayed on their passage to the River Frome. The town was considered as an important Anglo-Saxon town of Wareham, English county of Dorset. In 876, the town faced two major large-scale raids by Vikings and Canute also used the port of the town to raid and pillage Wessex.

The importance of Wareham declined, and the town grew rapidly as a busy port after the Norman occupation of England.  The Great Charter of Elizabeth I granted a county corporate, and subsequently, the town got legal independence from Dorset. The Newfoundland fisheries and North American colonies established a successful commerce with the town in the 16th century. The town experienced the most prosperous period from the early 18th century till early 19th century. The prosperous phase brought new developments including the replacement of medieval buildings with the terraced housing and Georgian mansions. The end of the Napoleonic Wars ended the Newfoundland trade, and most merchants ceased trading. During the industrialisation, the town grew rapidly and became a place for mercantile prosperity. The port of the town lost business as ships became too large for the shallow Harbour in the 19th century. The coastal shipping trade ended with the arrival of railways in 1847.

Economy

The economy of Poole is more balanced as compared to the rest towns of Dorset. The manufacturing sector flourished in 1960, whereas service sector including the relocation of the office-based employers expanded between the 1980 and 1990. The town is home to the world’s largest motor yachts builder Sunseeker and engaged more than 1800 workforce in the shipyards of the town. Other major employers in the town include Lush, Ryvita, Faerch Plast, Siemens and Kerry Foods. The economy of the town is based mainly on the service sector. Major employers in the service sector include Barclays Bank, Bank of New York Mellon, Arts University Bournemouth, Merlin Entertainments and American Express Bank.