Google Adwords Masterclass

Become a successful Google Adwords professional

ABOUT THE PROGRAM

The Google Adwords Masterclass course provides a comprehensive knowledge of Google Pay per Click (PPC) network. The course helps the delegates to become a competent Google Advertising Professional and master the major aspects of Google advertising network including Mobile, Search, Video and Display. The course enables the delegates to plan and implement Google campaigns using different channels. The course is beneficial for those professionals who want to upgrade their skills and sharpen their knowledge to face their competitive careers. The intensive training course will demonstrate how to drive traffic to the website and create profitable marketing campaigns. This information-packed training course is designed to provide knowledge about professional keyword research, campaign management and optimisation, bidding strategies, Ad discounting and much more. By the completion of the course, the delegates will gain a solid foundation in Google Adwords network.

  • Explore the basic and advanced aspects of Google Adwords

  • Optimise and manage your campaigns properly

  • Measure results and analyse reports to make informed decisions

  • Course delivered by well certified and experienced instructors

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Certificate

Delegates will get certification of completion at the end of the course.

PREREQUISITES

The Google Adwords Masterclass course has no pre-requisites. So, anyone can attend this course.

TARGET AUDIENCE

The Google Adwords Masterclass course is beneficial for:

  • Aspiring Digital Marketer who want to make their career in the digital marketing industry
  • Traditional Marketer who want to master online marketing techniques
  • Digital Marketer who want to gain an understanding of Google Adwords
  • Business owner or Entrepreneurs who want to promote their business using Google advertising network

WHAT WILL YOU LEARN?

  • Understand the different channels of Google advertising network including Mobile, Search, Video and Display
  • Use Google Advertising network for ideating and executing different types of campaigns
  • Learn the different ways to target user via different channels to market & re-market your product
  • Have an in-depth understanding of Google Adwords interface and learn how to open and manage Adwords account
  • Get insights into different types of biddings methods and biding strategies

Enquire Program

Fill in the form below & we'd get back to you.

PROGRAM OVERVIEW

The Google Adwords Masterclass course provides information about the basic and advanced aspects of Adwords and online advertising including the benefits of Google Adwords, how to create and manage an Adword campaign and how to optimise the performance of campaign. The course is ideal for delegates who had tried Google’s Adwords before but failed to make it profitable, who want to learn how to set up and optimise the campaigns properly and finally who want to master Adwords. Throughout the course, the delegates will learn how to create their Adwords account properly, how to conduct keyword research properly, the importance of negative keywords, competitor research, bidding strategies, ad types and networks and campaign management. The delegates will also be exposed to the tools for keyword research, quality score and its impact on ad cost, split testing, Ad Copy testing, conversion tracking and lots more. The course is beneficial for delegates who want to gain in-depth knowledge of the Google Adwords platform. The delegates who want to implement paid search to enhance the digital performance of their brand can also enroll in the course.


PROGRAM CONTENT

Introduction to Adwords

  • What is Adwords?
  • How Adwords Works
  • Google Networks
  • Targeting Options

Account Structure

  • Overview of Adwords Account Structure
  • Campaign Type Uses
  • Campaign Organisation
  • Ad Group Organisation

Keywords and Match Types

  • Overview of Match Types
  • The Match Types
  • Negative Keywords
  • Search Terms Report

Creating Text and Search Ads

  • Text Ads
  • Other Search Ads

Ad Extensions

  • Explain Ad Extensions

Display Ads

  • Display Ad Formats

Display Targeting

  • Contextual Targeting
  • Audience Targeting
  • Placement Targeting

Campaign Types and Settings

  • Location Targeting
  • Language Targeting
  • Daily Budgets and Bidding
  • Ad Scheduling
  • Other Targeting
  • Campaign Types

Advertising Metrics

  • Adwords Metrics and Jargon
  • Sale Metrics
  • Measurement Based on Goals

Bidding and Bid Modifiers

  • Bid Methods
  • Bid Modifiers
  • Where to Set Bids

Quality Score

  • What is Quality Score?
  • Ad Rank
  • Improving Quality Score

Adwords Reports

  • The Adwords Interface
  • Reporting Segments
  • Dimensions Tab
  • Other Useful Reports

Adwords Tools

  • Tracking Conversions
  • Campaign Planning Tools
  • Management Tools
  • Other Tools

Optimising Your Account

  • Improving ROI
  • Branding Goals

Google Adwords Masterclass Enquiry

 

Enquire Now


----- OR -------

Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Preston

Preston, Lancashire is situated at the north bank of Ribble river, It comes under the jurisdictional area of Lancashire, northwest of England. It got the status of a city in 2002. According to 2011 census. It has a population of 1 lakh 23 thousand. Some past actions of Preston provide a sign of Romans presence like the roman built road which headed to a camp at Walton-le-Dale. Flemish weavers helped in the expansion of the textile business. During 18thcentury, it was recognised as a pretty town by Edmund Calamy. It is also a birthplace of Sir Richard Arkwright who discovered rotating frame. It underwent rapid and sudden population and economic growth during the industrial revolution.

History

The Romans built many roads through the centre of today’s Preston. There had been many roads built on the outskirts of the Preston. The tax collection of the town in the 12th century also depicted this town as the wealthiest ones. During a charter of 1179, King Henry II gave the right to organise Guild Merchant. The Process of celebrating this festival is only continued by Preston. The latest was celebrated in 2012. It celebrates after every 20 years of break. The town is located exactly between Glasgow and London. There had been many deadly wars fought on the land of Preston.  A nasty incident of strike where few deaths occurred is also associated with the town.  During the 19th century, the town was transformed from small industrial one to larger one.

Governance

The unparished urban settlement accounts 19 councillors. They have been looking after the administration of the Preston. The Preston and Wyre and Preston North are two Westminster constituencies. The Lancashire county council is looking after the administration of Lancashire and Preston. They also look after development projects and finalising of funds for any projects.

Geography and Climate

The Ribble river is the famous river which flows south of the city. The view is very beautiful of the river and attracts tourists from nearby towns. Cities such as Manchester, Liverpool and Blackpool are near to it. Preston weather is a moderate nautical type with a very less fluctuation in the day to day weather condition. The official Met Office does time to time updating of climate change for local people. It is located at Moor Park which is 1 mile north of City Centre. The maximum temperature marked in last month of 2010.

Demography

Roman Catholic Christian community has been a dominant community for many years. People have strong faith in Christian religion here. Due to the migration of various communities in this region, the Muslim population is also increased in multifold number like Gujarati Indian descent. 10% population is the atheist who does not follow any religion. ‘PRESTON’ name was taken from the religious town of “priests” which has a strong belief in Christian and Catholic community.

Economy

The British defence aerospace Industry BAE systems main centre is located in Preston. The major aircraft design Headquarter is also located nearby Warton. It is strategically important part of the country as far as security is concerned.

Landmark

A few famous landmarks such as Museums, Parks and natural reserves are Harris museum and art gallery, Broughton cottage museum, Ribble steam railway, Museum of Lancashire, Avenham Park, Ashton Park, Moor Park, Miller Park, Grange valley, Hills and hollows valley and a few more.

Transport

The Preston By-Pass started in 1958, became the first stretch of the United Kingdom. It connects M6 and M55 highways. The main purpose was to ease the traffic of Blackpool and The Lake District. Preston railway has been giving its services since 1838. Five main bus operators such as Preston Bus, Ribble Motor Services etc. serve the region of Preston.