The Google Adwords Masterclass course provides a comprehensive knowledge of Google Pay per Click (PPC) network. The course helps the delegates to become a competent Google Advertising Professional and master the major aspects of Google advertising network including Mobile, Search, Video and Display. The course enables the delegates to plan and implement Google campaigns using different channels. The course is beneficial for those professionals who want to upgrade their skills and sharpen their knowledge to face their competitive careers. The intensive training course will demonstrate how to drive traffic to the website and create profitable marketing campaigns. This information-packed training course is designed to provide knowledge about professional keyword research, campaign management and optimisation, bidding strategies, Ad discounting and much more. By the completion of the course, the delegates will gain a solid foundation in Google Adwords network.
MSP TrainingBecome a successful Google Adwords professional
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The Google Adwords Masterclass course provides a comprehensive knowledge of Google Pay per Click (PPC) network. The course helps the delegates to become a competent Google Advertising Professional and master the major aspects of Google advertising network including Mobile, Search, Video and Display. The course enables the delegates to plan and implement Google campaigns using different channels. The course is beneficial for those professionals who want to upgrade their skills and sharpen their knowledge to face their competitive careers. The intensive training course will demonstrate how to drive traffic to the website and create profitable marketing campaigns. This information-packed training course is designed to provide knowledge about professional keyword research, campaign management and optimisation, bidding strategies, Ad discounting and much more. By the completion of the course, the delegates will gain a solid foundation in Google Adwords network.
Explore the basic and advanced aspects of Google Adwords
Optimise and manage your campaigns properly
Measure results and analyse reports to make informed decisions
Course delivered by well certified and experienced instructors
Find out what's included in the training programme.
A dedicated tutor will be at your disposal throughout the training to guide you through any issues.
Delegates will get certification of completion at the end of the course.
The Google Adwords Masterclass course has no pre-requisites. So, anyone can attend this course.
The Google Adwords Masterclass course is beneficial for:
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The Google Adwords Masterclass course provides information about the basic and advanced aspects of Adwords and online advertising including the benefits of Google Adwords, how to create and manage an Adword campaign and how to optimise the performance of campaign. The course is ideal for delegates who had tried Google’s Adwords before but failed to make it profitable, who want to learn how to set up and optimise the campaigns properly and finally who want to master Adwords. Throughout the course, the delegates will learn how to create their Adwords account properly, how to conduct keyword research properly, the importance of negative keywords, competitor research, bidding strategies, ad types and networks and campaign management. The delegates will also be exposed to the tools for keyword research, quality score and its impact on ad cost, split testing, Ad Copy testing, conversion tracking and lots more. The course is beneficial for delegates who want to gain in-depth knowledge of the Google Adwords platform. The delegates who want to implement paid search to enhance the digital performance of their brand can also enroll in the course.
Introduction to Adwords
Account Structure
Keywords and Match Types
Creating Text and Search Ads
Ad Extensions
Display Ads
Display Targeting
Campaign Types and Settings
Advertising Metrics
Bidding and Bid Modifiers
Quality Score
Adwords Reports
Adwords Tools
Optimising Your Account
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Preston, Lancashire is situated at the north bank of Ribble river, It comes under the jurisdictional area of Lancashire, northwest of England. It got the status of a city in 2002. According to 2011 census. It has a population of 1 lakh 23 thousand. Some past actions of Preston provide a sign of Romans presence like the roman built road which headed to a camp at Walton-le-Dale. Flemish weavers helped in the expansion of the textile business. During 18thcentury, it was recognised as a pretty town by Edmund Calamy. It is also a birthplace of Sir Richard Arkwright who discovered rotating frame. It underwent rapid and sudden population and economic growth during the industrial revolution.
History
The Romans built many roads through the centre of today’s Preston. There had been many roads built on the outskirts of the Preston. The tax collection of the town in the 12th century also depicted this town as the wealthiest ones. During a charter of 1179, King Henry II gave the right to organise Guild Merchant. The Process of celebrating this festival is only continued by Preston. The latest was celebrated in 2012. It celebrates after every 20 years of break. The town is located exactly between Glasgow and London. There had been many deadly wars fought on the land of Preston. A nasty incident of strike where few deaths occurred is also associated with the town. During the 19th century, the town was transformed from small industrial one to larger one.
Governance
The unparished urban settlement accounts 19 councillors. They have been looking after the administration of the Preston. The Preston and Wyre and Preston North are two Westminster constituencies. The Lancashire county council is looking after the administration of Lancashire and Preston. They also look after development projects and finalising of funds for any projects.
Geography and Climate
The Ribble river is the famous river which flows south of the city. The view is very beautiful of the river and attracts tourists from nearby towns. Cities such as Manchester, Liverpool and Blackpool are near to it. Preston weather is a moderate nautical type with a very less fluctuation in the day to day weather condition. The official Met Office does time to time updating of climate change for local people. It is located at Moor Park which is 1 mile north of City Centre. The maximum temperature marked in last month of 2010.
Demography
Roman Catholic Christian community has been a dominant community for many years. People have strong faith in Christian religion here. Due to the migration of various communities in this region, the Muslim population is also increased in multifold number like Gujarati Indian descent. 10% population is the atheist who does not follow any religion. ‘PRESTON’ name was taken from the religious town of “priests” which has a strong belief in Christian and Catholic community.
Economy
The British defence aerospace Industry BAE systems main centre is located in Preston. The major aircraft design Headquarter is also located nearby Warton. It is strategically important part of the country as far as security is concerned.
Landmark
A few famous landmarks such as Museums, Parks and natural reserves are Harris museum and art gallery, Broughton cottage museum, Ribble steam railway, Museum of Lancashire, Avenham Park, Ashton Park, Moor Park, Miller Park, Grange valley, Hills and hollows valley and a few more.
Transport
The Preston By-Pass started in 1958, became the first stretch of the United Kingdom. It connects M6 and M55 highways. The main purpose was to ease the traffic of Blackpool and The Lake District. Preston railway has been giving its services since 1838. Five main bus operators such as Preston Bus, Ribble Motor Services etc. serve the region of Preston.