The Google Adwords Masterclass course provides a comprehensive knowledge of Google Pay per Click (PPC) network. The course helps the delegates to become a competent Google Advertising Professional and master the major aspects of Google advertising network including Mobile, Search, Video and Display. The course enables the delegates to plan and implement Google campaigns using different channels. The course is beneficial for those professionals who want to upgrade their skills and sharpen their knowledge to face their competitive careers. The intensive training course will demonstrate how to drive traffic to the website and create profitable marketing campaigns. This information-packed training course is designed to provide knowledge about professional keyword research, campaign management and optimisation, bidding strategies, Ad discounting and much more. By the completion of the course, the delegates will gain a solid foundation in Google Adwords network.
MSP TrainingBecome a successful Google Adwords professional
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The Google Adwords Masterclass course provides a comprehensive knowledge of Google Pay per Click (PPC) network. The course helps the delegates to become a competent Google Advertising Professional and master the major aspects of Google advertising network including Mobile, Search, Video and Display. The course enables the delegates to plan and implement Google campaigns using different channels. The course is beneficial for those professionals who want to upgrade their skills and sharpen their knowledge to face their competitive careers. The intensive training course will demonstrate how to drive traffic to the website and create profitable marketing campaigns. This information-packed training course is designed to provide knowledge about professional keyword research, campaign management and optimisation, bidding strategies, Ad discounting and much more. By the completion of the course, the delegates will gain a solid foundation in Google Adwords network.
Explore the basic and advanced aspects of Google Adwords
Optimise and manage your campaigns properly
Measure results and analyse reports to make informed decisions
Course delivered by well certified and experienced instructors
Find out what's included in the training programme.
A dedicated tutor will be at your disposal throughout the training to guide you through any issues.
Delegates will get certification of completion at the end of the course.
The Google Adwords Masterclass course has no pre-requisites. So, anyone can attend this course.
The Google Adwords Masterclass course is beneficial for:
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The Google Adwords Masterclass course provides information about the basic and advanced aspects of Adwords and online advertising including the benefits of Google Adwords, how to create and manage an Adword campaign and how to optimise the performance of campaign. The course is ideal for delegates who had tried Google’s Adwords before but failed to make it profitable, who want to learn how to set up and optimise the campaigns properly and finally who want to master Adwords. Throughout the course, the delegates will learn how to create their Adwords account properly, how to conduct keyword research properly, the importance of negative keywords, competitor research, bidding strategies, ad types and networks and campaign management. The delegates will also be exposed to the tools for keyword research, quality score and its impact on ad cost, split testing, Ad Copy testing, conversion tracking and lots more. The course is beneficial for delegates who want to gain in-depth knowledge of the Google Adwords platform. The delegates who want to implement paid search to enhance the digital performance of their brand can also enroll in the course.
Introduction to Adwords
Account Structure
Keywords and Match Types
Creating Text and Search Ads
Ad Extensions
Display Ads
Display Targeting
Campaign Types and Settings
Advertising Metrics
Bidding and Bid Modifiers
Quality Score
Adwords Reports
Adwords Tools
Optimising Your Account
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Sheffield is also known as the Steel City to the entire world. In its prime during the 1900’s it was known for its industry. Today, however, this very same industrial city boasts of lush green parks. The city presents the localities and visitors with cultural scenes that include theatres, festivals, street arts, music and much more. Deriving its name from the River Sheaf, the city is located in South Yorkshire, England.
Transport
Road
Sheffield links to the national highway through the M1 and M18 motorways. The city centre is connected with the motorways by the Sheffield Parkway.
Rail
The following are the routes that pass through Sheffield:
Sheffield now has a direct connection to mainland Europe with the St Pancras International completed. There are trains from France and Belgium that connect to Sheffield railway station. The express train known as the Master Cutler connects Sheffield to the capital city.
In 2010 the ruling government announced in October 2010 that Sheffield and Leeds would be served by the same line, which will also connect to Manchester, due to the proposed High-Speed Rail network. Another line proposed to begin by 2025, the Yorkshire/East Midlands High-Speed line, will be in service by 2032.
Other trains that serve Sheffield are provided by TransPennine Express, Northern and CrossCountry. The city has five other railway stations. Meadowhall, the second largest station in Sheffield serves as a bus, rail and tram interchange. Other commuter stations include services from Dore and Totley, Woodhouse, Chapeltown and Darnall.
Coach
The National Express and the Megabus are two services that operate the coach services in Sheffield. National Express serves the interchanges at Sheffield, Meadowhall and Meadowhead Bus Stop. Megabus only serves Meadowhall. Sheffield is connected by the National Express route 560/564 to London Victoria Coach Station through Chesterfield and Milton Keynes directly. It operates on the route 12 times a day bi-directionally. The two services that connect Sheffield to Manchester and Heathrow/Gatwick Airports respectively are 350 and 240.The M12 and M20, which are services provided by Megabus, call at Sheffield on the way to London from Newcastle upon Tyne and Inverness respectively.
Canal
A system navigable inland waterways - the Sheffield and South Yorkshire Navigation (S&SY) in Yorkshire and Lincolnshire – is mainly based on the River Don which runs for a length of 43 miles with 29 locks. These waterways connect Doncaster, Sheffield, and Rotherham with the River Trent at Keadby and the Aire and Calder Navigation.
Air
The Sheffield City Airport in 2008 had to be shut down. The entire traffic from Sheffield was as thus to the Doncaster Sheffield Airport which is at a distance of 29 km from the city centre. The airport used to be the site of former RAF Finningley base. The airport opened to the public on 28 April 2005. In a year the airport is capable of handling a million passengers.
A link road that was inaugurated in February 2016 and connects Doncaster Sheffield Airport to the M18 motorway has reduced the journey time from Sheffield by approx. 15 minutes.
The East Midlands Airport is an hour's drive from Sheffield while Manchester Airport connects to Sheffield directly through an hourly train.
Attractions
Theaters
Museums
There are two trusts that manage the museums in Sheffield. They are Museums Sheffield and Sheffield Industrial Museums Trust.