Google Adwords Masterclass

Become a successful Google Adwords professional

ABOUT THE PROGRAM

The Google Adwords Masterclass course provides a comprehensive knowledge of Google Pay per Click (PPC) network. The course helps the delegates to become a competent Google Advertising Professional and master the major aspects of Google advertising network including Mobile, Search, Video and Display. The course enables the delegates to plan and implement Google campaigns using different channels. The course is beneficial for those professionals who want to upgrade their skills and sharpen their knowledge to face their competitive careers. The intensive training course will demonstrate how to drive traffic to the website and create profitable marketing campaigns. This information-packed training course is designed to provide knowledge about professional keyword research, campaign management and optimisation, bidding strategies, Ad discounting and much more. By the completion of the course, the delegates will gain a solid foundation in Google Adwords network.

  • Explore the basic and advanced aspects of Google Adwords

  • Optimise and manage your campaigns properly

  • Measure results and analyse reports to make informed decisions

  • Course delivered by well certified and experienced instructors

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Certificate

Delegates will get certification of completion at the end of the course.

PREREQUISITES

The Google Adwords Masterclass course has no pre-requisites. So, anyone can attend this course.

TARGET AUDIENCE

The Google Adwords Masterclass course is beneficial for:

  • Aspiring Digital Marketer who want to make their career in the digital marketing industry
  • Traditional Marketer who want to master online marketing techniques
  • Digital Marketer who want to gain an understanding of Google Adwords
  • Business owner or Entrepreneurs who want to promote their business using Google advertising network

WHAT WILL YOU LEARN?

  • Understand the different channels of Google advertising network including Mobile, Search, Video and Display
  • Use Google Advertising network for ideating and executing different types of campaigns
  • Learn the different ways to target user via different channels to market & re-market your product
  • Have an in-depth understanding of Google Adwords interface and learn how to open and manage Adwords account
  • Get insights into different types of biddings methods and biding strategies

Enquire Program

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PROGRAM OVERVIEW

The Google Adwords Masterclass course provides information about the basic and advanced aspects of Adwords and online advertising including the benefits of Google Adwords, how to create and manage an Adword campaign and how to optimise the performance of campaign. The course is ideal for delegates who had tried Google’s Adwords before but failed to make it profitable, who want to learn how to set up and optimise the campaigns properly and finally who want to master Adwords. Throughout the course, the delegates will learn how to create their Adwords account properly, how to conduct keyword research properly, the importance of negative keywords, competitor research, bidding strategies, ad types and networks and campaign management. The delegates will also be exposed to the tools for keyword research, quality score and its impact on ad cost, split testing, Ad Copy testing, conversion tracking and lots more. The course is beneficial for delegates who want to gain in-depth knowledge of the Google Adwords platform. The delegates who want to implement paid search to enhance the digital performance of their brand can also enroll in the course.


PROGRAM CONTENT

Introduction to Adwords

  • What is Adwords?
  • How Adwords Works
  • Google Networks
  • Targeting Options

Account Structure

  • Overview of Adwords Account Structure
  • Campaign Type Uses
  • Campaign Organisation
  • Ad Group Organisation

Keywords and Match Types

  • Overview of Match Types
  • The Match Types
  • Negative Keywords
  • Search Terms Report

Creating Text and Search Ads

  • Text Ads
  • Other Search Ads

Ad Extensions

  • Explain Ad Extensions

Display Ads

  • Display Ad Formats

Display Targeting

  • Contextual Targeting
  • Audience Targeting
  • Placement Targeting

Campaign Types and Settings

  • Location Targeting
  • Language Targeting
  • Daily Budgets and Bidding
  • Ad Scheduling
  • Other Targeting
  • Campaign Types

Advertising Metrics

  • Adwords Metrics and Jargon
  • Sale Metrics
  • Measurement Based on Goals

Bidding and Bid Modifiers

  • Bid Methods
  • Bid Modifiers
  • Where to Set Bids

Quality Score

  • What is Quality Score?
  • Ad Rank
  • Improving Quality Score

Adwords Reports

  • The Adwords Interface
  • Reporting Segments
  • Dimensions Tab
  • Other Useful Reports

Adwords Tools

  • Tracking Conversions
  • Campaign Planning Tools
  • Management Tools
  • Other Tools

Optimising Your Account

  • Improving ROI
  • Branding Goals

Google Adwords Masterclass Enquiry

 

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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Solihull

Solihull is a metropolitan country. It is situated at the west midlands. The region is also the same i.e west midlands. It is area of the London, United Kingdom with population 2 lakh 7 thousand as per 2011 census. It is considered to be the largest town of the metropolitan borough. It also has bulk of 2 lakh 10 thousand people. Solihull is the wealthiest town of the west midlands and one of the wealthiest towns in the outskirts of the London. As per of the famous life of Quality Indices, It is the best place to live in the United Kingdom. The post town is also with the same name but different codes such as B36, B37 and many more. Silhillians are the native people of this region.

History 

Solihull derived from a famous church which was on the top of the hill i.e St Alphege. During heavy rainfall, the mud gets sticky. A number of beautiful historic architectures are found here. There was not much impact of the industrial revolution in this region until 20th century. Due attack of German forces, Neighboring Coventry was the main target. The Airport and local railway lines of Solihull were remains intact. During the beginning of the 19th century, the population of the town was approximately 7.5 thousand. After the demolition of the properties in Mill Lane and nearby areas of Drury Lane, there was construction of the central shopping area known as Mell square and a few more demolition of properties which have its origin about hundred years old. Ramada Jarvis Hotel is constructed in place of the town oldest landmarks, the George.

Governance

It converted from district to municipal borough. After 10 years it merged with the other districts and became Metropolitan Borough. The Present MP is Julian Knight. He belongs to  conservative party of the United Kingdom.

Education

There is a Solihull college which offers various technical and professional courses. The main focus of this college is to provide degrees in Engineering and computer science. Since many years there has not been any application to higher authority for attainment of University status.

Solihull is the oldest school of the Solihull and it was founded in 1560. In 2017, it is 457 years old. There will be £ 80 million investment for the upgradation of the schools. In a period of 7 years, there will be 6 new schools in this region.

Transport

The road is linked with oxford and London region. It is well connected with motorway network. Birmingham Airport also provides service from this region. It is well connected with railway too.

Economy

It is famous for its shopping facilities. The famous Shopping Centre Mell square is also constructed in this town. The famous car brand Land Rover has its production plant in this region.  Pub company Enterprise Inns and mortgage and personal loan provider are others famous headquarters in this district.

Biodiversity

It is rich in bio sphere reserves such as Alcott wood and bills wood. There is also good availability of the water source as river Blythe flows here.

Sports and Events

Solihull Moors is the famous and largest football club followed by this region. The Bees is the famous Rugby team of Solihull. There are several hockey clubs of this district. There is also facility of indoor bowling area. The cycling club of the Solihull gives many best riders of the world. Since 1930, Solihull Carnival has been organized by local authority every year.  

Suburbs

Solihull has many suburbs. These suburbs are Cranmore, Sharmans Cross, Haslucks Green, Lode Health etc. This town also have satellite towns such as Barston, Bickenhill and Eastcote.