Google Adwords Masterclass

Become a successful Google Adwords professional

ABOUT THE PROGRAM

The Google Adwords Masterclass course provides a comprehensive knowledge of Google Pay per Click (PPC) network. The course helps the delegates to become a competent Google Advertising Professional and master the major aspects of Google advertising network including Mobile, Search, Video and Display. The course enables the delegates to plan and implement Google campaigns using different channels. The course is beneficial for those professionals who want to upgrade their skills and sharpen their knowledge to face their competitive careers. The intensive training course will demonstrate how to drive traffic to the website and create profitable marketing campaigns. This information-packed training course is designed to provide knowledge about professional keyword research, campaign management and optimisation, bidding strategies, Ad discounting and much more. By the completion of the course, the delegates will gain a solid foundation in Google Adwords network.

  • Explore the basic and advanced aspects of Google Adwords

  • Optimise and manage your campaigns properly

  • Measure results and analyse reports to make informed decisions

  • Course delivered by well certified and experienced instructors

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Certificate

Delegates will get certification of completion at the end of the course.

PREREQUISITES

The Google Adwords Masterclass course has no pre-requisites. So, anyone can attend this course.

TARGET AUDIENCE

The Google Adwords Masterclass course is beneficial for:

  • Aspiring Digital Marketer who want to make their career in the digital marketing industry
  • Traditional Marketer who want to master online marketing techniques
  • Digital Marketer who want to gain an understanding of Google Adwords
  • Business owner or Entrepreneurs who want to promote their business using Google advertising network

WHAT WILL YOU LEARN?

  • Understand the different channels of Google advertising network including Mobile, Search, Video and Display
  • Use Google Advertising network for ideating and executing different types of campaigns
  • Learn the different ways to target user via different channels to market & re-market your product
  • Have an in-depth understanding of Google Adwords interface and learn how to open and manage Adwords account
  • Get insights into different types of biddings methods and biding strategies

Enquire Program

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PROGRAM OVERVIEW

The Google Adwords Masterclass course provides information about the basic and advanced aspects of Adwords and online advertising including the benefits of Google Adwords, how to create and manage an Adword campaign and how to optimise the performance of campaign. The course is ideal for delegates who had tried Google’s Adwords before but failed to make it profitable, who want to learn how to set up and optimise the campaigns properly and finally who want to master Adwords. Throughout the course, the delegates will learn how to create their Adwords account properly, how to conduct keyword research properly, the importance of negative keywords, competitor research, bidding strategies, ad types and networks and campaign management. The delegates will also be exposed to the tools for keyword research, quality score and its impact on ad cost, split testing, Ad Copy testing, conversion tracking and lots more. The course is beneficial for delegates who want to gain in-depth knowledge of the Google Adwords platform. The delegates who want to implement paid search to enhance the digital performance of their brand can also enroll in the course.


PROGRAM CONTENT

Introduction to Adwords

  • What is Adwords?
  • How Adwords Works
  • Google Networks
  • Targeting Options

Account Structure

  • Overview of Adwords Account Structure
  • Campaign Type Uses
  • Campaign Organisation
  • Ad Group Organisation

Keywords and Match Types

  • Overview of Match Types
  • The Match Types
  • Negative Keywords
  • Search Terms Report

Creating Text and Search Ads

  • Text Ads
  • Other Search Ads

Ad Extensions

  • Explain Ad Extensions

Display Ads

  • Display Ad Formats

Display Targeting

  • Contextual Targeting
  • Audience Targeting
  • Placement Targeting

Campaign Types and Settings

  • Location Targeting
  • Language Targeting
  • Daily Budgets and Bidding
  • Ad Scheduling
  • Other Targeting
  • Campaign Types

Advertising Metrics

  • Adwords Metrics and Jargon
  • Sale Metrics
  • Measurement Based on Goals

Bidding and Bid Modifiers

  • Bid Methods
  • Bid Modifiers
  • Where to Set Bids

Quality Score

  • What is Quality Score?
  • Ad Rank
  • Improving Quality Score

Adwords Reports

  • The Adwords Interface
  • Reporting Segments
  • Dimensions Tab
  • Other Useful Reports

Adwords Tools

  • Tracking Conversions
  • Campaign Planning Tools
  • Management Tools
  • Other Tools

Optimising Your Account

  • Improving ROI
  • Branding Goals

Google Adwords Masterclass Enquiry

 

Enquire Now


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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Southampton

Southampton situated 75 miles off south-west London, is the largest city of Hampshire. Southampton is a major port that lies nearest to the New Forest. Lying at the confluence of the Rivers Test and Itchen, where the River Hamble joins them to the south, the city is a unitary authority and has a population of 253,651. Southampton is pronounced as “Soton” by the locals who are known as “Sotonian”.

According to the census conducted in 2001 census Southampton and Portsmouth were separate urban areas but by 2011 they had become the sixth largest built area in England. It also formed a part of the South Hampshire metropolitan area or the Solent City. Its population of over 1.5 million makes it United Kingdom's most populous metropolitan areas.

Shipping

Southampton has been known for shipbuilding since a very early era. The RMS Titanic (known as the Unsinkable) sailed for the first and the last time from Southampton. The Royal ships - RMS Queen Mary and RMS Queen Elizabeth -  belonged to Southampton. It is believed that the flying boats of the Royal Imperial Airways were located at Southampton.

Education

Universities of Southampton and Southampton Solent University offered hotcake courses such as PGCE (Secondary), Doctorate degrees, l BSc (Hons.)and some professional courses. They get a bulk of students of nearby cities too. The University of Southampton ranked 81 among other global universities. With regard to, Southampton Solent University has a history of 160 years. It also won “Most improved student Experience ‘’ prize in 2015 by the Times higher education. Sononian is the local resident. They also represent the largest social online communities of the globe. Southampton F.C is the famous football club.

 Sports

Southampton plays host to the Southampton Football Club who are also known as “The Saints” which plays in the Premier League at St Mary's Stadium. “The Saints” achieved the best team status when playing in the English football (First Division) for the first time in the year 1966 and held that position for eight years. In 1976 they won the FA Cup beating the favourites Manchester United and stayed in that position for 27 continuous years. In 1992 “the Saints”  became founder members of the Premier League before being relegated in 2005. In 2012, they reentered the Premier League (Division 1) and in 2015, finished 7th.  The  Portsmouth F.C. ("South Coast derby") is one of the strongest rivals of “the Saints”.

Southampton also plays cricket. The Hampshire County Cricket Club is the famous cricket club that has been playing at the Rose Bowl in West End, the County Cricket Ground and the Antelope Ground, both of which fall near the city centre. Another league known for cricket is the Southampton Evening Cricket League.

The Southampton Hockey Club is one of the largest clubs in Hampshire which was founded in 1938 and has 7 men’s and 5 women’s teams. They girls and boys for the junior teams are chosen at an age of 6 years. Hampshire is also known for playing Rugby. The Trojans RFC are the oldest team that plays Rugby in Hampshire. The citizens of Hampshire also love yachting and water sports. Old Bowling Green – the world's oldest bowling green and first used in 1299 - is also located in Southampton and still is in use.

Miscellaneous

The Men’s Fitness magazine declared Southampton as the "fittest city in the UK" in 2006. In 2007, it fell one place down finishing next to London. Regarding parks and green places it was still ranked first. The people of Southampton watch television the least number of hours.

People     

  • Issac Watts, Musician
  • Benny Hill, Comedian
  • Chris Packham, Naturalist
  • Matt Cardle, Known for the X-Factor Series
  • Shellina Permaloo, Masterchef
  • Scott Mills, Radio Personality
  • Jane Austen, Author (Pride and Prejudice) lived in Southampton
  • Mike Brown, Rugby Union Player
  • Wally Masur, Australian Tennis Player
  • Millvina Dean, Last Survivor from the ill-fated RMS Titanic
  • Richard Aslett Pearce, first deaf-mute Anglican clergyman