Google Adwords Masterclass

Become a successful Google Adwords professional

ABOUT THE PROGRAM

The Google Adwords Masterclass course provides a comprehensive knowledge of Google Pay per Click (PPC) network. The course helps the delegates to become a competent Google Advertising Professional and master the major aspects of Google advertising network including Mobile, Search, Video and Display. The course enables the delegates to plan and implement Google campaigns using different channels. The course is beneficial for those professionals who want to upgrade their skills and sharpen their knowledge to face their competitive careers. The intensive training course will demonstrate how to drive traffic to the website and create profitable marketing campaigns. This information-packed training course is designed to provide knowledge about professional keyword research, campaign management and optimisation, bidding strategies, Ad discounting and much more. By the completion of the course, the delegates will gain a solid foundation in Google Adwords network.

  • Explore the basic and advanced aspects of Google Adwords

  • Optimise and manage your campaigns properly

  • Measure results and analyse reports to make informed decisions

  • Course delivered by well certified and experienced instructors

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Certificate

Delegates will get certification of completion at the end of the course.

PREREQUISITES

The Google Adwords Masterclass course has no pre-requisites. So, anyone can attend this course.

TARGET AUDIENCE

The Google Adwords Masterclass course is beneficial for:

  • Aspiring Digital Marketer who want to make their career in the digital marketing industry
  • Traditional Marketer who want to master online marketing techniques
  • Digital Marketer who want to gain an understanding of Google Adwords
  • Business owner or Entrepreneurs who want to promote their business using Google advertising network

WHAT WILL YOU LEARN?

  • Understand the different channels of Google advertising network including Mobile, Search, Video and Display
  • Use Google Advertising network for ideating and executing different types of campaigns
  • Learn the different ways to target user via different channels to market & re-market your product
  • Have an in-depth understanding of Google Adwords interface and learn how to open and manage Adwords account
  • Get insights into different types of biddings methods and biding strategies

Enquire Program

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PROGRAM OVERVIEW

The Google Adwords Masterclass course provides information about the basic and advanced aspects of Adwords and online advertising including the benefits of Google Adwords, how to create and manage an Adword campaign and how to optimise the performance of campaign. The course is ideal for delegates who had tried Google’s Adwords before but failed to make it profitable, who want to learn how to set up and optimise the campaigns properly and finally who want to master Adwords. Throughout the course, the delegates will learn how to create their Adwords account properly, how to conduct keyword research properly, the importance of negative keywords, competitor research, bidding strategies, ad types and networks and campaign management. The delegates will also be exposed to the tools for keyword research, quality score and its impact on ad cost, split testing, Ad Copy testing, conversion tracking and lots more. The course is beneficial for delegates who want to gain in-depth knowledge of the Google Adwords platform. The delegates who want to implement paid search to enhance the digital performance of their brand can also enroll in the course.


PROGRAM CONTENT

Introduction to Adwords

  • What is Adwords?
  • How Adwords Works
  • Google Networks
  • Targeting Options

Account Structure

  • Overview of Adwords Account Structure
  • Campaign Type Uses
  • Campaign Organisation
  • Ad Group Organisation

Keywords and Match Types

  • Overview of Match Types
  • The Match Types
  • Negative Keywords
  • Search Terms Report

Creating Text and Search Ads

  • Text Ads
  • Other Search Ads

Ad Extensions

  • Explain Ad Extensions

Display Ads

  • Display Ad Formats

Display Targeting

  • Contextual Targeting
  • Audience Targeting
  • Placement Targeting

Campaign Types and Settings

  • Location Targeting
  • Language Targeting
  • Daily Budgets and Bidding
  • Ad Scheduling
  • Other Targeting
  • Campaign Types

Advertising Metrics

  • Adwords Metrics and Jargon
  • Sale Metrics
  • Measurement Based on Goals

Bidding and Bid Modifiers

  • Bid Methods
  • Bid Modifiers
  • Where to Set Bids

Quality Score

  • What is Quality Score?
  • Ad Rank
  • Improving Quality Score

Adwords Reports

  • The Adwords Interface
  • Reporting Segments
  • Dimensions Tab
  • Other Useful Reports

Adwords Tools

  • Tracking Conversions
  • Campaign Planning Tools
  • Management Tools
  • Other Tools

Optimising Your Account

  • Improving ROI
  • Branding Goals

Google Adwords Masterclass Enquiry

 

Enquire Now


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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Stoke-on-Trent

Stoke on Trent is located in Staffordshire in the UK. It is also abbreviated as Stoke, and it is a unitary authority area. Area of Stoke on Trent is around 36 square miles. In 2011, this area had a population of 469,000. Stoke on Trent is known as polycentric which means it is formed by six towns federation in the year 1910.

Stoke on Trent got its name from Stoke-Upon-Trent where the majority of the railway station and government center is located. Other four towns are Longton, Fenton, Tunstail and Burstem. Major pottery industry of England is located in the Stoke on Trent. It is commonly known as the potteries. Earlier it was a center of the industrial conurbation, and now it is a center for distribution and service industries.

Education

Stoke on Trent has four major educational institutions located in the local area. This city has two higher education colleges namely Stoke-on-Trent college and City of Stoke-on-Trent Sixth Form college. Earlier the Sixth Form College was established in Fenton and now on the Leek Road. Sixth Form College provides best A-level teaching to near about 1800 students. This college is more abundant in the area and it offers adult education as well as apprenticeships. The main campus is located in Shelton and secondary in Burslem. Staffordshire University is situated in Stoke-On-Trent. The main campus in Shelton that is near the railway station of Stoke-on-Trent. It got its university status in 1992. Royal Stoke University Hospital is home to branches of Keele University School of Medicine. With the involvement of Stoke On Trent city council, in the year 1949 Keele University was founded as University College of North Staffordshire.

Stoke-On-Trent has around 15 secondary schools namely Haywood academy, Birches Head Academy, St Peter's Academy, St Thomas More Catholic Academy, St Joseph's College, Excel Academy, Discovery Academy etc.

In the year 2007 Stoke-on-Trent's high school system's restructure was proposed. During the year 2010 various secondary schools were closed or merged like Michell High and Edensor High was combined to form Discovery Academy, Berry Hill High and St Peter's CE High School was combined to build St Peter's Academy.

Economy

Stoke-On-Trent is a significant center for the ceramics industry. In 1980's and 1990's British Manufacturing sector was hit by decline. Various factories, collieries, potteries, and steelworks were closed. Due to this, the unemployment rate increased in the Stoke-On-Trent.

Wedgwood pottery firm and its subsidiary Royal Doulton are located in Barlaston. In Indonesian factory primary production takes place. In Stoke town, Portmeirion is located which owns the Royal Worcester and Spode brands. In Hanley, Emma Bridgewater ceramics firm is located. In Middlepoint, Burleigh Pottery is located. In Etruria, Wade Ceramics is located. In Burslem, Royal Stafford and Moorcroft are located. Left manufacturers of Bone China is Aynsley Chine in Longton. In Tunstail main factory of Churchill, China is located.

Around 9000 firms are located in the city. Some are founded by local businessman and chairman of Stoke City Peter Coates. John Caudwell started Phones4U Company which is a significant mobile phone retailer. In Stoke on Trent, Michelin tyre company complex is located that includes its training center, truck tyre re-treading facility, and commercial head office.

Large warehouses of Co-operative pharmacy is located in this city. Single largest major employer in a city is Stoke-On-Trent city council, and another one is Royal Stoke University Hospital which has over 7000 staff members.

According to the Competitive Alternatives 2004 report, Stoke-On-Trent is the best cost-effective place to set up new businesses. The major shopping center is Potteries shopping center located in Hanley. It has around 87 units which include brands like New Look, Monsoon, Gap, HMV, River Island, La Senza, Topshop, Marks, and Spencer etc. Quality Formations ranked Stoke-On-Trent second best city for starting any business due to various factors like offices, energy, public transport, property and financial access.