Google Adwords Masterclass

Become a successful Google Adwords professional

ABOUT THE PROGRAM

The Google Adwords Masterclass course provides a comprehensive knowledge of Google Pay per Click (PPC) network. The course helps the delegates to become a competent Google Advertising Professional and master the major aspects of Google advertising network including Mobile, Search, Video and Display. The course enables the delegates to plan and implement Google campaigns using different channels. The course is beneficial for those professionals who want to upgrade their skills and sharpen their knowledge to face their competitive careers. The intensive training course will demonstrate how to drive traffic to the website and create profitable marketing campaigns. This information-packed training course is designed to provide knowledge about professional keyword research, campaign management and optimisation, bidding strategies, Ad discounting and much more. By the completion of the course, the delegates will gain a solid foundation in Google Adwords network.

  • Explore the basic and advanced aspects of Google Adwords

  • Optimise and manage your campaigns properly

  • Measure results and analyse reports to make informed decisions

  • Course delivered by well certified and experienced instructors

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Certificate

Delegates will get certification of completion at the end of the course.

PREREQUISITES

The Google Adwords Masterclass course has no pre-requisites. So, anyone can attend this course.

TARGET AUDIENCE

The Google Adwords Masterclass course is beneficial for:

  • Aspiring Digital Marketer who want to make their career in the digital marketing industry
  • Traditional Marketer who want to master online marketing techniques
  • Digital Marketer who want to gain an understanding of Google Adwords
  • Business owner or Entrepreneurs who want to promote their business using Google advertising network

WHAT WILL YOU LEARN?

  • Understand the different channels of Google advertising network including Mobile, Search, Video and Display
  • Use Google Advertising network for ideating and executing different types of campaigns
  • Learn the different ways to target user via different channels to market & re-market your product
  • Have an in-depth understanding of Google Adwords interface and learn how to open and manage Adwords account
  • Get insights into different types of biddings methods and biding strategies

Enquire Program

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PROGRAM OVERVIEW

The Google Adwords Masterclass course provides information about the basic and advanced aspects of Adwords and online advertising including the benefits of Google Adwords, how to create and manage an Adword campaign and how to optimise the performance of campaign. The course is ideal for delegates who had tried Google’s Adwords before but failed to make it profitable, who want to learn how to set up and optimise the campaigns properly and finally who want to master Adwords. Throughout the course, the delegates will learn how to create their Adwords account properly, how to conduct keyword research properly, the importance of negative keywords, competitor research, bidding strategies, ad types and networks and campaign management. The delegates will also be exposed to the tools for keyword research, quality score and its impact on ad cost, split testing, Ad Copy testing, conversion tracking and lots more. The course is beneficial for delegates who want to gain in-depth knowledge of the Google Adwords platform. The delegates who want to implement paid search to enhance the digital performance of their brand can also enroll in the course.


PROGRAM CONTENT

Introduction to Adwords

  • What is Adwords?
  • How Adwords Works
  • Google Networks
  • Targeting Options

Account Structure

  • Overview of Adwords Account Structure
  • Campaign Type Uses
  • Campaign Organisation
  • Ad Group Organisation

Keywords and Match Types

  • Overview of Match Types
  • The Match Types
  • Negative Keywords
  • Search Terms Report

Creating Text and Search Ads

  • Text Ads
  • Other Search Ads

Ad Extensions

  • Explain Ad Extensions

Display Ads

  • Display Ad Formats

Display Targeting

  • Contextual Targeting
  • Audience Targeting
  • Placement Targeting

Campaign Types and Settings

  • Location Targeting
  • Language Targeting
  • Daily Budgets and Bidding
  • Ad Scheduling
  • Other Targeting
  • Campaign Types

Advertising Metrics

  • Adwords Metrics and Jargon
  • Sale Metrics
  • Measurement Based on Goals

Bidding and Bid Modifiers

  • Bid Methods
  • Bid Modifiers
  • Where to Set Bids

Quality Score

  • What is Quality Score?
  • Ad Rank
  • Improving Quality Score

Adwords Reports

  • The Adwords Interface
  • Reporting Segments
  • Dimensions Tab
  • Other Useful Reports

Adwords Tools

  • Tracking Conversions
  • Campaign Planning Tools
  • Management Tools
  • Other Tools

Optimising Your Account

  • Improving ROI
  • Branding Goals

Google Adwords Masterclass Enquiry

 

Enquire Now


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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Sunderland

Sunderland is a coastal city lies at the mouth of the Wear River, around 80 meters above sea level. It is located in the centre of the City of Sunderland metropolitan borough, local government district in England with a population of around 174,286 according to 2011 census. It is situated about 10 miles southeast of Newcastle and 240 miles north of London. The River Wear flows through the centre of the town and divides in a deeply incised valley. The town’s name is originated from sundered land meaning land kept aside for a special purpose or land sundered. The evidence of three settlements found historically in a county in North East England or County Durham on the site of present-day Sunderland.

The area of Sunderland Monkwearmouth is located on the north bank of the Wear River and settled in 674 during the foundation of Jarrow Abbey by the Benedict Biscop. Another settlement Bishopwearmouth founded in 930, lies at the southern side of the river. The town developed as a port over a period and became famous for trading salt and coal. The construction of ships started on the river in the 14th century. With the passage of time, the port of the town absorbed Monkwearmouth and Bishopwearmouth by the 19th century. The town became the major centre for the automotive industry and the service sector. It has been suggested that the person who is born or lives in the town, sometimes known as Mackem. The concept came into existence in the late 20th century and not used until 1980.

History

The early inhabitants of the town were the hunter-gatherers during Stone Age. The remains of the period were found during the excavations of St Peter’s Church in Monkwearmouth including the artefacts and microliths. The area of Hastings Hill became a primary place of burial and central point of activity in the Neolithic period, the final phase of the Stone Age. In the pre and post-Roman period, the area was occupied by the Brigantes around the Wear River. During the Anglo-Saxon era, the town became an important centre of knowledge and learning and library with approximately 300 volumes was also located in the town.  

The long trench, a tactic of warfare was found as one artefact of the English civil war. In the 17th century, the three original settlements (Monkwearmouth, Sunderland and Bishopwearmouth) were integrated and known as Sunderland-near-the-Sea. The factors behind the incorporation included the construction of ships on the banks of the river, salt panning and success of the port of Sunderland. The construction of Sunderland barracks was completed in 1794. These barracks included the 80-bed hospital, soldier’s quarters and housing for 1528 infantry troops. The second iron bridge of the world was built in the town in 1796.

The town was severally affected by the major Indian epidemic Cholera, broke out in the town in 1831. The disease spread in other parts of the country resulted in the death of more than 32000 people. The town again suffered from the worst disaster of the Victoria Hall in 1883 leading to the death of 183 children due to lack of enough way to pass during a variety show. This led to the invention of the concept of push bar emergency doors. The economy of the town shifted to chemical and motor manufacturing after the fall of heavy industries in the early 19th century. The electric tram system arrived in the town in 1900, later on, these were replaced by the buses in 1940.

The town saw remarkable expansion in the shipbuilding business during the First World War and became the prime target of a Zeppelin raid in 1916. Approx. 2500 citizens of the town served in the armed forces during the war period. The town also attacked by the German bombers during the Second World War leading to the destruction of 4000 homes and death of 267 people in the town. The coal mining and shipbuilding industry declined and ended by the late 20th century resulted in the unemployment of the local workforce.