Google Adwords Masterclass

Become a successful Google Adwords professional

ABOUT THE PROGRAM

The Google Adwords Masterclass course provides a comprehensive knowledge of Google Pay per Click (PPC) network. The course helps the delegates to become a competent Google Advertising Professional and master the major aspects of Google advertising network including Mobile, Search, Video and Display. The course enables the delegates to plan and implement Google campaigns using different channels. The course is beneficial for those professionals who want to upgrade their skills and sharpen their knowledge to face their competitive careers. The intensive training course will demonstrate how to drive traffic to the website and create profitable marketing campaigns. This information-packed training course is designed to provide knowledge about professional keyword research, campaign management and optimisation, bidding strategies, Ad discounting and much more. By the completion of the course, the delegates will gain a solid foundation in Google Adwords network.

  • Explore the basic and advanced aspects of Google Adwords

  • Optimise and manage your campaigns properly

  • Measure results and analyse reports to make informed decisions

  • Course delivered by well certified and experienced instructors

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Certificate

Delegates will get certification of completion at the end of the course.

PREREQUISITES

The Google Adwords Masterclass course has no pre-requisites. So, anyone can attend this course.

TARGET AUDIENCE

The Google Adwords Masterclass course is beneficial for:

  • Aspiring Digital Marketer who want to make their career in the digital marketing industry
  • Traditional Marketer who want to master online marketing techniques
  • Digital Marketer who want to gain an understanding of Google Adwords
  • Business owner or Entrepreneurs who want to promote their business using Google advertising network

WHAT WILL YOU LEARN?

  • Understand the different channels of Google advertising network including Mobile, Search, Video and Display
  • Use Google Advertising network for ideating and executing different types of campaigns
  • Learn the different ways to target user via different channels to market & re-market your product
  • Have an in-depth understanding of Google Adwords interface and learn how to open and manage Adwords account
  • Get insights into different types of biddings methods and biding strategies

Enquire Program

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PROGRAM OVERVIEW

The Google Adwords Masterclass course provides information about the basic and advanced aspects of Adwords and online advertising including the benefits of Google Adwords, how to create and manage an Adword campaign and how to optimise the performance of campaign. The course is ideal for delegates who had tried Google’s Adwords before but failed to make it profitable, who want to learn how to set up and optimise the campaigns properly and finally who want to master Adwords. Throughout the course, the delegates will learn how to create their Adwords account properly, how to conduct keyword research properly, the importance of negative keywords, competitor research, bidding strategies, ad types and networks and campaign management. The delegates will also be exposed to the tools for keyword research, quality score and its impact on ad cost, split testing, Ad Copy testing, conversion tracking and lots more. The course is beneficial for delegates who want to gain in-depth knowledge of the Google Adwords platform. The delegates who want to implement paid search to enhance the digital performance of their brand can also enroll in the course.


PROGRAM CONTENT

Introduction to Adwords

  • What is Adwords?
  • How Adwords Works
  • Google Networks
  • Targeting Options

Account Structure

  • Overview of Adwords Account Structure
  • Campaign Type Uses
  • Campaign Organisation
  • Ad Group Organisation

Keywords and Match Types

  • Overview of Match Types
  • The Match Types
  • Negative Keywords
  • Search Terms Report

Creating Text and Search Ads

  • Text Ads
  • Other Search Ads

Ad Extensions

  • Explain Ad Extensions

Display Ads

  • Display Ad Formats

Display Targeting

  • Contextual Targeting
  • Audience Targeting
  • Placement Targeting

Campaign Types and Settings

  • Location Targeting
  • Language Targeting
  • Daily Budgets and Bidding
  • Ad Scheduling
  • Other Targeting
  • Campaign Types

Advertising Metrics

  • Adwords Metrics and Jargon
  • Sale Metrics
  • Measurement Based on Goals

Bidding and Bid Modifiers

  • Bid Methods
  • Bid Modifiers
  • Where to Set Bids

Quality Score

  • What is Quality Score?
  • Ad Rank
  • Improving Quality Score

Adwords Reports

  • The Adwords Interface
  • Reporting Segments
  • Dimensions Tab
  • Other Useful Reports

Adwords Tools

  • Tracking Conversions
  • Campaign Planning Tools
  • Management Tools
  • Other Tools

Optimising Your Account

  • Improving ROI
  • Branding Goals

Google Adwords Masterclass Enquiry

 

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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Swindon

Swindon is situated at southwest of England. It is considered to be a big town by geographical area and comes under the jurisdiction of Wiltshire country. It is in the middle of east and west direction i.e Bristol and Reading. It is 78 miles to the capital of United Kingdom. Swindon engaged at a rapid pace in its population during expansion as a town in 1950’s. Swindon residents commonly called themselves as Swindonians and have a library that covers 152 miles of bookshelves. It also has headquarters of the National Trust and the English Heritage National Monument Record Centre. A Honda car industrial plant office situated in this town.

History

During to its initial stage, the town was small and usually did business in barter system. The real business happened on the upper part of the town which is usually known as old town nowadays. During the industrial revolution, it got acceleration and during this period wilts and Berks canal was constructed which helped in the further growth of this town. Thus its sponsorship from Wiltshire Council was put down. All the locomotives of the Great Western Railway took to Swindon works for repair and maintenance. From the late 18th century, a small portion of the salary was collected for healthcare fund. They got medical treatment for themselves as well as for their family. The tallest building of the town was built by a famous figure David Murray John. This building is named after him. Swindon area is very crucial as far as property is concerned. The average household income of people of Swindon is very high.

Climate

Swindon has a climatic condition similar to the British Isles with average moderate mild winters and cool summers due to its latitude position. It is at the elevation of 145 meters above the ground which makes it cool throughout the year. RAF Lyneham is the weather station of the Swindon. It provides an update of day to day basis. The temperature is quite low over here due to its establishment on higher altitude.

Governance

In the month of April 1997, it became a unitary authority. The region of Swindon includes perishable as well as the non-perishable region. It is represented by two Member of Parliament i.e Robert Buckland and Justice Tomlinson far cry from 1997 when there was only one seat.

Geography and Demography

The region is mostly covered by high hills to south and east direction. The river Cole is the famous river in the region. White British with 84% strength is in majority and followed by Asian 7% and black 1.5%.

Economy

The prominent brand of various field such as Honda, BMW, Dolby labs,  Halcrow engineering services, Retailer WH Smith is notable names which have their establishment over this region. They are providing a large number of job opportunities to the regional people. It also has headquartered of country’s space agency.

 Media

The media plays a prominent role in strengthening the pillars of the development. Online media went to extra mile among all other platforms. Swindon has many advertising firms like Swindon Advertiser is prominent among them. Print, radio, and television are the other ones that set up their game with the same pace. There are two transmission regions of the single region i.e The Thames Valley and the West of England. Swindon Viewpoint had been the cable television for the region for 9 years. 

Education   

The borough of Swindon has a number of academic institutions at primary, secondary and technical level. A few secondary schools are commonweal school, the Dorcan Academy and much more. For Higher Education, the services of New College and Swindon College are highly appreciated.