Google Adwords Masterclass

Become a successful Google Adwords professional

ABOUT THE PROGRAM

The Google Adwords Masterclass course provides a comprehensive knowledge of Google Pay per Click (PPC) network. The course helps the delegates to become a competent Google Advertising Professional and master the major aspects of Google advertising network including Mobile, Search, Video and Display. The course enables the delegates to plan and implement Google campaigns using different channels. The course is beneficial for those professionals who want to upgrade their skills and sharpen their knowledge to face their competitive careers. The intensive training course will demonstrate how to drive traffic to the website and create profitable marketing campaigns. This information-packed training course is designed to provide knowledge about professional keyword research, campaign management and optimisation, bidding strategies, Ad discounting and much more. By the completion of the course, the delegates will gain a solid foundation in Google Adwords network.

  • Explore the basic and advanced aspects of Google Adwords

  • Optimise and manage your campaigns properly

  • Measure results and analyse reports to make informed decisions

  • Course delivered by well certified and experienced instructors

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Certificate

Delegates will get certification of completion at the end of the course.

PREREQUISITES

The Google Adwords Masterclass course has no pre-requisites. So, anyone can attend this course.

TARGET AUDIENCE

The Google Adwords Masterclass course is beneficial for:

  • Aspiring Digital Marketer who want to make their career in the digital marketing industry
  • Traditional Marketer who want to master online marketing techniques
  • Digital Marketer who want to gain an understanding of Google Adwords
  • Business owner or Entrepreneurs who want to promote their business using Google advertising network

WHAT WILL YOU LEARN?

  • Understand the different channels of Google advertising network including Mobile, Search, Video and Display
  • Use Google Advertising network for ideating and executing different types of campaigns
  • Learn the different ways to target user via different channels to market & re-market your product
  • Have an in-depth understanding of Google Adwords interface and learn how to open and manage Adwords account
  • Get insights into different types of biddings methods and biding strategies

Enquire Program

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PROGRAM OVERVIEW

The Google Adwords Masterclass course provides information about the basic and advanced aspects of Adwords and online advertising including the benefits of Google Adwords, how to create and manage an Adword campaign and how to optimise the performance of campaign. The course is ideal for delegates who had tried Google’s Adwords before but failed to make it profitable, who want to learn how to set up and optimise the campaigns properly and finally who want to master Adwords. Throughout the course, the delegates will learn how to create their Adwords account properly, how to conduct keyword research properly, the importance of negative keywords, competitor research, bidding strategies, ad types and networks and campaign management. The delegates will also be exposed to the tools for keyword research, quality score and its impact on ad cost, split testing, Ad Copy testing, conversion tracking and lots more. The course is beneficial for delegates who want to gain in-depth knowledge of the Google Adwords platform. The delegates who want to implement paid search to enhance the digital performance of their brand can also enroll in the course.


PROGRAM CONTENT

Introduction to Adwords

  • What is Adwords?
  • How Adwords Works
  • Google Networks
  • Targeting Options

Account Structure

  • Overview of Adwords Account Structure
  • Campaign Type Uses
  • Campaign Organisation
  • Ad Group Organisation

Keywords and Match Types

  • Overview of Match Types
  • The Match Types
  • Negative Keywords
  • Search Terms Report

Creating Text and Search Ads

  • Text Ads
  • Other Search Ads

Ad Extensions

  • Explain Ad Extensions

Display Ads

  • Display Ad Formats

Display Targeting

  • Contextual Targeting
  • Audience Targeting
  • Placement Targeting

Campaign Types and Settings

  • Location Targeting
  • Language Targeting
  • Daily Budgets and Bidding
  • Ad Scheduling
  • Other Targeting
  • Campaign Types

Advertising Metrics

  • Adwords Metrics and Jargon
  • Sale Metrics
  • Measurement Based on Goals

Bidding and Bid Modifiers

  • Bid Methods
  • Bid Modifiers
  • Where to Set Bids

Quality Score

  • What is Quality Score?
  • Ad Rank
  • Improving Quality Score

Adwords Reports

  • The Adwords Interface
  • Reporting Segments
  • Dimensions Tab
  • Other Useful Reports

Adwords Tools

  • Tracking Conversions
  • Campaign Planning Tools
  • Management Tools
  • Other Tools

Optimising Your Account

  • Improving ROI
  • Branding Goals

Google Adwords Masterclass Enquiry

 

Enquire Now


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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Wakefield

Wakefield is a city in England. The river Calder flows in the vicinity of the city. The city of Wakefield is a Metropolitan borough that comes under West Yorkshire, country and the Humbler region of England. The city is dubbed as Merrie City and a quick market town and large city. It is famous for the well-served flesh of both sea and Rivers. It is recognised as the compassion city as seafood is very cheap to fulfil stomach. The facilitation of the fish food is very fast and easily available. Coal is also another important mineral found in the region. During civil war era, it was also a stronghold for Royalist. It evolved as major market and Centre for wool. It transformed into an Inland port from a normal navigable river. The post town is Wakefield.

History

The origin of the name was supposed to come from Waca’s field. Here Waca’s means a watch or wake. Here the field refers to an open ground where festivals were supposed to be organised. Because of this, it got this beautiful name of Wakefield. The origin of the town is to nearly 5th or 6th century. During AD 876, the region was under the control of Vikings. He also played a crucial role in the foundation of twelve hamlets. After the battle of Hastings, the area was conquered by William the Conqueror from Edward the Confessor. During mid-18th century there was an introduction of the railway. At the beginning of the 19th century, the town got multifold income in its basket. Large warehouses were built for the storage of grains in the region. At the later stage, Glass and Textile industries also got pace.

Governance

In the earlier years, it was a town with one seat for Member of Parliament. For 20 years, it had run by Yorkshire government. During 1913, it got the status of the city. The city council runs its administration from the country hall as its office. The seat of the MP has been reserved with Labour party for 12 years.

Geography and Demography

The average high climate temperature of the town is 13° Celsius and average low temperature is 6.3°Celsius.It got average rainfall from 800mm to 900 mm. The last Population census of the Wakefield came in 2001. The urban area had population 77 thousand approximately. The sex ratio of the Wakefield has the good number. Approximately, 40% people did not go to school or college and do not have any academic qualification. The people of Asia continent is in minority here. The white people have the majority in the region with 91% strength followed by Asian and black communities.

Education

The oldest school of the region is Queen Elizabeth Grammar school. The Elizabeth gallery is moved to Northgate in mid- 18th century. The governor is responsible for the administration of the school. The Church of England opened several National schools in mid-18 century. Wakefield College is the leading institution with 3000 full time and 10,000 part time students in its basket. The standard of education appreciated by local people.

Transport 

The junction point of the M1 and M62 motorways provides good access to commuters. There is a number of roads passes through the city. Wakefield Kirkgate operates trains in the region. There is also a vast network of trains in the city. 

Notable people

The veteran Novelist George Gissing was born in 1857. The famous Sculptor Barbara Hepworth is another name in the list. ‘‘This sporting life’’ book writer David Storey was also born here. some other famous personalities also associated with this town.