Google Adwords Masterclass

Become a successful Google Adwords professional

ABOUT THE PROGRAM

The Google Adwords Masterclass course provides a comprehensive knowledge of Google Pay per Click (PPC) network. The course helps the delegates to become a competent Google Advertising Professional and master the major aspects of Google advertising network including Mobile, Search, Video and Display. The course enables the delegates to plan and implement Google campaigns using different channels. The course is beneficial for those professionals who want to upgrade their skills and sharpen their knowledge to face their competitive careers. The intensive training course will demonstrate how to drive traffic to the website and create profitable marketing campaigns. This information-packed training course is designed to provide knowledge about professional keyword research, campaign management and optimisation, bidding strategies, Ad discounting and much more. By the completion of the course, the delegates will gain a solid foundation in Google Adwords network.

  • Explore the basic and advanced aspects of Google Adwords

  • Optimise and manage your campaigns properly

  • Measure results and analyse reports to make informed decisions

  • Course delivered by well certified and experienced instructors

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Certificate

Delegates will get certification of completion at the end of the course.

PREREQUISITES

The Google Adwords Masterclass course has no pre-requisites. So, anyone can attend this course.

TARGET AUDIENCE

The Google Adwords Masterclass course is beneficial for:

  • Aspiring Digital Marketer who want to make their career in the digital marketing industry
  • Traditional Marketer who want to master online marketing techniques
  • Digital Marketer who want to gain an understanding of Google Adwords
  • Business owner or Entrepreneurs who want to promote their business using Google advertising network

WHAT WILL YOU LEARN?

  • Understand the different channels of Google advertising network including Mobile, Search, Video and Display
  • Use Google Advertising network for ideating and executing different types of campaigns
  • Learn the different ways to target user via different channels to market & re-market your product
  • Have an in-depth understanding of Google Adwords interface and learn how to open and manage Adwords account
  • Get insights into different types of biddings methods and biding strategies

Enquire Program

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PROGRAM OVERVIEW

The Google Adwords Masterclass course provides information about the basic and advanced aspects of Adwords and online advertising including the benefits of Google Adwords, how to create and manage an Adword campaign and how to optimise the performance of campaign. The course is ideal for delegates who had tried Google’s Adwords before but failed to make it profitable, who want to learn how to set up and optimise the campaigns properly and finally who want to master Adwords. Throughout the course, the delegates will learn how to create their Adwords account properly, how to conduct keyword research properly, the importance of negative keywords, competitor research, bidding strategies, ad types and networks and campaign management. The delegates will also be exposed to the tools for keyword research, quality score and its impact on ad cost, split testing, Ad Copy testing, conversion tracking and lots more. The course is beneficial for delegates who want to gain in-depth knowledge of the Google Adwords platform. The delegates who want to implement paid search to enhance the digital performance of their brand can also enroll in the course.


PROGRAM CONTENT

Introduction to Adwords

  • What is Adwords?
  • How Adwords Works
  • Google Networks
  • Targeting Options

Account Structure

  • Overview of Adwords Account Structure
  • Campaign Type Uses
  • Campaign Organisation
  • Ad Group Organisation

Keywords and Match Types

  • Overview of Match Types
  • The Match Types
  • Negative Keywords
  • Search Terms Report

Creating Text and Search Ads

  • Text Ads
  • Other Search Ads

Ad Extensions

  • Explain Ad Extensions

Display Ads

  • Display Ad Formats

Display Targeting

  • Contextual Targeting
  • Audience Targeting
  • Placement Targeting

Campaign Types and Settings

  • Location Targeting
  • Language Targeting
  • Daily Budgets and Bidding
  • Ad Scheduling
  • Other Targeting
  • Campaign Types

Advertising Metrics

  • Adwords Metrics and Jargon
  • Sale Metrics
  • Measurement Based on Goals

Bidding and Bid Modifiers

  • Bid Methods
  • Bid Modifiers
  • Where to Set Bids

Quality Score

  • What is Quality Score?
  • Ad Rank
  • Improving Quality Score

Adwords Reports

  • The Adwords Interface
  • Reporting Segments
  • Dimensions Tab
  • Other Useful Reports

Adwords Tools

  • Tracking Conversions
  • Campaign Planning Tools
  • Management Tools
  • Other Tools

Optimising Your Account

  • Improving ROI
  • Branding Goals

Google Adwords Masterclass Enquiry

 

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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Warrington

Warrington is referred as unitary authority area in Cheshire with a population of around 208,800 recorded in 2016. It lies on the shore of the Mersey River. The town is referred as the largest town in the county of Cheshire, England. It is located between the towns of Manchester and Liverpool. The population of the town grew strongly since 1968, and it became a new town. The history of the area traced its root back to the Roman period. The Romans discovered the town at an important crossing place on the Mersey River, and the Saxons set up the new settlement of the town. Warrington developed as a market town at the lowest bridging point, a place which is crossed by a bridge at its closest point to the sea during the Medieval Period. The town was engaged in the business of textile and wool production in the middle ages.

The town experienced the urbanisation and expansion after the industrialisation took place in historical counties of England and when Mersey was made traversable in the 18th century. The vital railway corridors in the United Kingdom, West Coast Main Line, runs north to south and the Cheshire Lines connecting the towns of Liverpool and Manchester, runs west to east. The Manchester Ship Canal, 36 miles long inland waterway connecting Manchester to the Irish Sea cuts through the south of the town from west to east. The partial box is created around the town with M6 and M62 motorways. In 1974, with the combination of former County Borough of Warrington, the Lymm Urban District and the Warrington Rural District, the modern borough of Warrington was developed.

History

The early settlement of the town was established at Wilderspool during the Roman Empire. The evidence of Bronze Age settlements had been suggested by the local archaeologists. The town developed at an important crossing point on the Mersey River since the ancient times. The importance of the town grew and emerged as a market town and crossing point of the Mersey River. The early reference to the bridge was first found in 1285. The area around the St Elphin’s church, now covered under the Church Street Conservation Area represent the origin of the modern town.The town played a crucial role in the English Civil War. The old town centre served as a mainstay for the armies of the Earl of Derby and Oliver Cromwell. During the industrial revolution, the town evolved as a manufacturing town and became a centre of textiles, steel, tanning and chemical industries.

The town flourished and became more popular after the construction of canal and improvement in the navigational properties of the Mersey River. The town accepted the introduction of steam in the town and used as a source of power for its mills. The town served as a base for RAF Station Burtonwood and airfield for the largest US Army Air Force during the Second World War, The new town status granted to Warrington in 1968. With the decline of heavy industries between 1970 and 1980, the economy of the town shifted to the light industry and technology. The town was affected by the Provisional Irish Republican Army bomb attacks in the town centre and later on, a bomb attack on a gas storage plant in Warrington.    

Economy

Warrington is home to the Unilever and ESR Technology. The major employers of the town are Warrington Council and Warrington & Halton Hospitals NHS Foundation Trust. In 1974, the first shopping centre was opened and covered new bus station and a Debenhams store. During the modernisation of the town centre, Warrington experienced a boost in its customer trade. There are several other shopping malls and large indoor market in the town. Gulliver’s World theme park is located in the town and covers Lilliput Land and the Safari Kingdom.