Google Adwords Masterclass

Become a successful Google Adwords professional

ABOUT THE PROGRAM

The Google Adwords Masterclass course provides a comprehensive knowledge of Google Pay per Click (PPC) network. The course helps the delegates to become a competent Google Advertising Professional and master the major aspects of Google advertising network including Mobile, Search, Video and Display. The course enables the delegates to plan and implement Google campaigns using different channels. The course is beneficial for those professionals who want to upgrade their skills and sharpen their knowledge to face their competitive careers. The intensive training course will demonstrate how to drive traffic to the website and create profitable marketing campaigns. This information-packed training course is designed to provide knowledge about professional keyword research, campaign management and optimisation, bidding strategies, Ad discounting and much more. By the completion of the course, the delegates will gain a solid foundation in Google Adwords network.

  • Explore the basic and advanced aspects of Google Adwords

  • Optimise and manage your campaigns properly

  • Measure results and analyse reports to make informed decisions

  • Course delivered by well certified and experienced instructors

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Certificate

Delegates will get certification of completion at the end of the course.

PREREQUISITES

The Google Adwords Masterclass course has no pre-requisites. So, anyone can attend this course.

TARGET AUDIENCE

The Google Adwords Masterclass course is beneficial for:

  • Aspiring Digital Marketer who want to make their career in the digital marketing industry
  • Traditional Marketer who want to master online marketing techniques
  • Digital Marketer who want to gain an understanding of Google Adwords
  • Business owner or Entrepreneurs who want to promote their business using Google advertising network

WHAT WILL YOU LEARN?

  • Understand the different channels of Google advertising network including Mobile, Search, Video and Display
  • Use Google Advertising network for ideating and executing different types of campaigns
  • Learn the different ways to target user via different channels to market & re-market your product
  • Have an in-depth understanding of Google Adwords interface and learn how to open and manage Adwords account
  • Get insights into different types of biddings methods and biding strategies

Enquire Program

Fill in the form below & we'd get back to you.

PROGRAM OVERVIEW

The Google Adwords Masterclass course provides information about the basic and advanced aspects of Adwords and online advertising including the benefits of Google Adwords, how to create and manage an Adword campaign and how to optimise the performance of campaign. The course is ideal for delegates who had tried Google’s Adwords before but failed to make it profitable, who want to learn how to set up and optimise the campaigns properly and finally who want to master Adwords. Throughout the course, the delegates will learn how to create their Adwords account properly, how to conduct keyword research properly, the importance of negative keywords, competitor research, bidding strategies, ad types and networks and campaign management. The delegates will also be exposed to the tools for keyword research, quality score and its impact on ad cost, split testing, Ad Copy testing, conversion tracking and lots more. The course is beneficial for delegates who want to gain in-depth knowledge of the Google Adwords platform. The delegates who want to implement paid search to enhance the digital performance of their brand can also enroll in the course.


PROGRAM CONTENT

Introduction to Adwords

  • What is Adwords?
  • How Adwords Works
  • Google Networks
  • Targeting Options

Account Structure

  • Overview of Adwords Account Structure
  • Campaign Type Uses
  • Campaign Organisation
  • Ad Group Organisation

Keywords and Match Types

  • Overview of Match Types
  • The Match Types
  • Negative Keywords
  • Search Terms Report

Creating Text and Search Ads

  • Text Ads
  • Other Search Ads

Ad Extensions

  • Explain Ad Extensions

Display Ads

  • Display Ad Formats

Display Targeting

  • Contextual Targeting
  • Audience Targeting
  • Placement Targeting

Campaign Types and Settings

  • Location Targeting
  • Language Targeting
  • Daily Budgets and Bidding
  • Ad Scheduling
  • Other Targeting
  • Campaign Types

Advertising Metrics

  • Adwords Metrics and Jargon
  • Sale Metrics
  • Measurement Based on Goals

Bidding and Bid Modifiers

  • Bid Methods
  • Bid Modifiers
  • Where to Set Bids

Quality Score

  • What is Quality Score?
  • Ad Rank
  • Improving Quality Score

Adwords Reports

  • The Adwords Interface
  • Reporting Segments
  • Dimensions Tab
  • Other Useful Reports

Adwords Tools

  • Tracking Conversions
  • Campaign Planning Tools
  • Management Tools
  • Other Tools

Optimising Your Account

  • Improving ROI
  • Branding Goals

Google Adwords Masterclass Enquiry

 

Enquire Now


----- OR -------

Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Warwick

Warwick, the county town of Warwickshire lies upon the blend of the River Avon in the West Midland region of the England. It is located 11 miles south of Coventry with a population of around 31,345 according to 2011 census. The early settlement of the area was found in the Neolithic period. In the 9th century, it was the fortified settlement of the Saxons, also known as Saxon burh. During the Norman invasion of England, Warwick castle was built in the 11th century by William the Conqueror. An independent Warwick School is considered fifth oldest surviving boy’s school in the country. Many companies have set up their head offices in the town due to its close proximity to the motorway routes.

The human settlement of the area dates back to the Neolithic period. The area has been continuously occupied from the sixth century. A fortified settlement was developed at Warwick to protect the Kingdom of Mercia against the Danes. Warwick, due to its closeness with Avon and Fosse Way, was chosen as one of the ten burhs for fortification. In the medieval period, the earls of Warwick was established, and they had taken control of the city. The town walls or defensive walls were built to protect the town from the potential attackers, and presently only Westgate and Eastgate survive.

The Warwick castle became a famous tourist attraction, the castle was first converted into a stone fortress and then a country house. In 1694, the medieval town was severally affected by the Warwick Great Fire. The administration of the town is governed by Warwick District Council. The headquarters of the county council of Warwickshire is based in the town and controls the non-metropolitan county of Warwickshire. The town was affected by the Great Warwick Fire in the 17th century and destroyed much of the medieval town. Although, only older wooden buildings survive around the fringes of the town centre.

Transport

M40 motorway connects the town with the cities of Birmingham and London and A46 road connected to the Stratford-upon-Avon and Coventry. Several council off-street car parks are built in the town such as at the castle and the railway station. Warwick Railway Station serves the town and has direct rail services to London, Stratford-upon-Avon and Birmingham. London Midland operates few peak hours trains to and from Birmingham. Parkway Railway Station is situated on the periphery of Warwick and provides commuter services to Birmingham and London. Bus services are operated in and around the county of Warwickshire by ‘Stagecoach in Warwickshire’.

Education

There are several secondary schools and state-run co-educational schools including Myton School, The King’s High School, Aylesford School and Warwick School. For higher education, the town is served by the University of Warwick lies on the southern edge of Coventry and several miles north of Warwick.

Attractions

The town is famous among the tourists for its historic charm and grand castle including the popular Literary and Folk Festivals as well as the well-known Victorian Evening. There are many museums and attractions from every era from the last thousand years include Warwick Castle, Lord Leycester Hospital, St Mary Collegiate Church, Royal Leamington Spa, The Mill Garden, Hill Close Gardens, The New Avon Bridge and much more exciting locations.  

Notable Residents

The well-known people of the town in the fields of politics, sports, architecture, journalists, artists, medical and education include:

  • John Rous
  • Anne Neville
  • Thomas Fisher
  • Edward Plantagenet
  • Abiezer Coppe
  • John Ryland
  • William Lambe
  • William Holland
  • George Greville
  • Thomas Smith
  • Farn Carpmael
  • Margaret Harrington
  • Aaron Philips
  • Naomi Phoenix
  • Paul Goodwin
  • Philip Bromley
  • Thomas Collins
  • Matty Blair
  • Josiah Court
  • Kevin R. Cox
  • Aaron Philips