The Google Adwords Masterclass course provides a comprehensive knowledge of Google Pay per Click (PPC) network. The course helps the delegates to become a competent Google Advertising Professional and master the major aspects of Google advertising network including Mobile, Search, Video and Display. The course enables the delegates to plan and implement Google campaigns using different channels. The course is beneficial for those professionals who want to upgrade their skills and sharpen their knowledge to face their competitive careers. The intensive training course will demonstrate how to drive traffic to the website and create profitable marketing campaigns. This information-packed training course is designed to provide knowledge about professional keyword research, campaign management and optimisation, bidding strategies, Ad discounting and much more. By the completion of the course, the delegates will gain a solid foundation in Google Adwords network.
MSP TrainingBecome a successful Google Adwords professional
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The Google Adwords Masterclass course provides a comprehensive knowledge of Google Pay per Click (PPC) network. The course helps the delegates to become a competent Google Advertising Professional and master the major aspects of Google advertising network including Mobile, Search, Video and Display. The course enables the delegates to plan and implement Google campaigns using different channels. The course is beneficial for those professionals who want to upgrade their skills and sharpen their knowledge to face their competitive careers. The intensive training course will demonstrate how to drive traffic to the website and create profitable marketing campaigns. This information-packed training course is designed to provide knowledge about professional keyword research, campaign management and optimisation, bidding strategies, Ad discounting and much more. By the completion of the course, the delegates will gain a solid foundation in Google Adwords network.
Explore the basic and advanced aspects of Google Adwords
Optimise and manage your campaigns properly
Measure results and analyse reports to make informed decisions
Course delivered by well certified and experienced instructors
Find out what's included in the training programme.
A dedicated tutor will be at your disposal throughout the training to guide you through any issues.
Delegates will get certification of completion at the end of the course.
The Google Adwords Masterclass course has no pre-requisites. So, anyone can attend this course.
The Google Adwords Masterclass course is beneficial for:
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The Google Adwords Masterclass course provides information about the basic and advanced aspects of Adwords and online advertising including the benefits of Google Adwords, how to create and manage an Adword campaign and how to optimise the performance of campaign. The course is ideal for delegates who had tried Google’s Adwords before but failed to make it profitable, who want to learn how to set up and optimise the campaigns properly and finally who want to master Adwords. Throughout the course, the delegates will learn how to create their Adwords account properly, how to conduct keyword research properly, the importance of negative keywords, competitor research, bidding strategies, ad types and networks and campaign management. The delegates will also be exposed to the tools for keyword research, quality score and its impact on ad cost, split testing, Ad Copy testing, conversion tracking and lots more. The course is beneficial for delegates who want to gain in-depth knowledge of the Google Adwords platform. The delegates who want to implement paid search to enhance the digital performance of their brand can also enroll in the course.
Introduction to Adwords
Account Structure
Keywords and Match Types
Creating Text and Search Ads
Ad Extensions
Display Ads
Display Targeting
Campaign Types and Settings
Advertising Metrics
Bidding and Bid Modifiers
Quality Score
Adwords Reports
Adwords Tools
Optimising Your Account
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Warwick, the county town of Warwickshire lies upon the blend of the River Avon in the West Midland region of the England. It is located 11 miles south of Coventry with a population of around 31,345 according to 2011 census. The early settlement of the area was found in the Neolithic period. In the 9th century, it was the fortified settlement of the Saxons, also known as Saxon burh. During the Norman invasion of England, Warwick castle was built in the 11th century by William the Conqueror. An independent Warwick School is considered fifth oldest surviving boy’s school in the country. Many companies have set up their head offices in the town due to its close proximity to the motorway routes.
The human settlement of the area dates back to the Neolithic period. The area has been continuously occupied from the sixth century. A fortified settlement was developed at Warwick to protect the Kingdom of Mercia against the Danes. Warwick, due to its closeness with Avon and Fosse Way, was chosen as one of the ten burhs for fortification. In the medieval period, the earls of Warwick was established, and they had taken control of the city. The town walls or defensive walls were built to protect the town from the potential attackers, and presently only Westgate and Eastgate survive.
The Warwick castle became a famous tourist attraction, the castle was first converted into a stone fortress and then a country house. In 1694, the medieval town was severally affected by the Warwick Great Fire. The administration of the town is governed by Warwick District Council. The headquarters of the county council of Warwickshire is based in the town and controls the non-metropolitan county of Warwickshire. The town was affected by the Great Warwick Fire in the 17th century and destroyed much of the medieval town. Although, only older wooden buildings survive around the fringes of the town centre.
Transport
M40 motorway connects the town with the cities of Birmingham and London and A46 road connected to the Stratford-upon-Avon and Coventry. Several council off-street car parks are built in the town such as at the castle and the railway station. Warwick Railway Station serves the town and has direct rail services to London, Stratford-upon-Avon and Birmingham. London Midland operates few peak hours trains to and from Birmingham. Parkway Railway Station is situated on the periphery of Warwick and provides commuter services to Birmingham and London. Bus services are operated in and around the county of Warwickshire by ‘Stagecoach in Warwickshire’.
Education
There are several secondary schools and state-run co-educational schools including Myton School, The King’s High School, Aylesford School and Warwick School. For higher education, the town is served by the University of Warwick lies on the southern edge of Coventry and several miles north of Warwick.
Attractions
The town is famous among the tourists for its historic charm and grand castle including the popular Literary and Folk Festivals as well as the well-known Victorian Evening. There are many museums and attractions from every era from the last thousand years include Warwick Castle, Lord Leycester Hospital, St Mary Collegiate Church, Royal Leamington Spa, The Mill Garden, Hill Close Gardens, The New Avon Bridge and much more exciting locations.
Notable Residents
The well-known people of the town in the fields of politics, sports, architecture, journalists, artists, medical and education include: