Google Adwords Masterclass

Become a successful Google Adwords professional

ABOUT THE PROGRAM

The Google Adwords Masterclass course provides a comprehensive knowledge of Google Pay per Click (PPC) network. The course helps the delegates to become a competent Google Advertising Professional and master the major aspects of Google advertising network including Mobile, Search, Video and Display. The course enables the delegates to plan and implement Google campaigns using different channels. The course is beneficial for those professionals who want to upgrade their skills and sharpen their knowledge to face their competitive careers. The intensive training course will demonstrate how to drive traffic to the website and create profitable marketing campaigns. This information-packed training course is designed to provide knowledge about professional keyword research, campaign management and optimisation, bidding strategies, Ad discounting and much more. By the completion of the course, the delegates will gain a solid foundation in Google Adwords network.

  • Explore the basic and advanced aspects of Google Adwords

  • Optimise and manage your campaigns properly

  • Measure results and analyse reports to make informed decisions

  • Course delivered by well certified and experienced instructors

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Certificate

Delegates will get certification of completion at the end of the course.

PREREQUISITES

The Google Adwords Masterclass course has no pre-requisites. So, anyone can attend this course.

TARGET AUDIENCE

The Google Adwords Masterclass course is beneficial for:

  • Aspiring Digital Marketer who want to make their career in the digital marketing industry
  • Traditional Marketer who want to master online marketing techniques
  • Digital Marketer who want to gain an understanding of Google Adwords
  • Business owner or Entrepreneurs who want to promote their business using Google advertising network

WHAT WILL YOU LEARN?

  • Understand the different channels of Google advertising network including Mobile, Search, Video and Display
  • Use Google Advertising network for ideating and executing different types of campaigns
  • Learn the different ways to target user via different channels to market & re-market your product
  • Have an in-depth understanding of Google Adwords interface and learn how to open and manage Adwords account
  • Get insights into different types of biddings methods and biding strategies

Enquire Program

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PROGRAM OVERVIEW

The Google Adwords Masterclass course provides information about the basic and advanced aspects of Adwords and online advertising including the benefits of Google Adwords, how to create and manage an Adword campaign and how to optimise the performance of campaign. The course is ideal for delegates who had tried Google’s Adwords before but failed to make it profitable, who want to learn how to set up and optimise the campaigns properly and finally who want to master Adwords. Throughout the course, the delegates will learn how to create their Adwords account properly, how to conduct keyword research properly, the importance of negative keywords, competitor research, bidding strategies, ad types and networks and campaign management. The delegates will also be exposed to the tools for keyword research, quality score and its impact on ad cost, split testing, Ad Copy testing, conversion tracking and lots more. The course is beneficial for delegates who want to gain in-depth knowledge of the Google Adwords platform. The delegates who want to implement paid search to enhance the digital performance of their brand can also enroll in the course.


PROGRAM CONTENT

Introduction to Adwords

  • What is Adwords?
  • How Adwords Works
  • Google Networks
  • Targeting Options

Account Structure

  • Overview of Adwords Account Structure
  • Campaign Type Uses
  • Campaign Organisation
  • Ad Group Organisation

Keywords and Match Types

  • Overview of Match Types
  • The Match Types
  • Negative Keywords
  • Search Terms Report

Creating Text and Search Ads

  • Text Ads
  • Other Search Ads

Ad Extensions

  • Explain Ad Extensions

Display Ads

  • Display Ad Formats

Display Targeting

  • Contextual Targeting
  • Audience Targeting
  • Placement Targeting

Campaign Types and Settings

  • Location Targeting
  • Language Targeting
  • Daily Budgets and Bidding
  • Ad Scheduling
  • Other Targeting
  • Campaign Types

Advertising Metrics

  • Adwords Metrics and Jargon
  • Sale Metrics
  • Measurement Based on Goals

Bidding and Bid Modifiers

  • Bid Methods
  • Bid Modifiers
  • Where to Set Bids

Quality Score

  • What is Quality Score?
  • Ad Rank
  • Improving Quality Score

Adwords Reports

  • The Adwords Interface
  • Reporting Segments
  • Dimensions Tab
  • Other Useful Reports

Adwords Tools

  • Tracking Conversions
  • Campaign Planning Tools
  • Management Tools
  • Other Tools

Optimising Your Account

  • Improving ROI
  • Branding Goals

Google Adwords Masterclass Enquiry

 

Enquire Now


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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Wokingham

Wokingham meaning ‘Wocca's people's home', situated 6 3 km from London to its West, and having a population of 30,690 is a market town. Wokingham, before 1974 when the local government was reorganized, was a borough. To form the current Wokingham District, it merged in 1974 it merged with Wokingham Rural District. Wokingham achieved the status of a borough in 2007.

Governance:

Northern Wokingham, at one time, was a detached part of Wiltshire that extended into the centre of the town – the area currently occupied by the Norreys, Bean Oak and Dowlesgreen estates. In 1844 it became a part of Berkshire. The then existing parish, in 1894, was divided into rural and urban civil parishes.

The Municipal Corporation Act of 1835 left Wokingham unformed. The Act was reformed in 1883. Due to the Local Government Act 1972, in 1974,  Wokingham and Wokingham Rural District merged to form the non-metropolitan district of Wokingham.  Formed as a unitary authority in 1998, the district has 54 elected councillors presided over by an elected councillor who manages the district and chairs (as a Chairman) all the meetings for a full year. The elections take place in three out of four years for the Chairman Councillor. Since 2002, the Conservative party has been in the seat with a majority. The Shute End is home to the Borough Council Offices in Wokingham.

Topography:

Located on the Emm Brook kin the Loddon Valley in central Berkshire, Wokingham is 33 miles west of central London and between the towns of Reading and Bracknell. Wokingham originally happened to be just a piece of agricultural land on the western front of the Windsor Forest. Wokingham’s soil is rich in loam and has a subsoil of gravel and sand.

The Wokingham town centre is replete with residential areas in almost every direction. The residential areas in the east are home to Dowlesgreen, Norreys, Keephatch and Bean Oak, in the west are Woosehill and  Emmbrook in the northwest. To the south, the areas include Wescott and Eastheath. Other residential areas include Woodcray and Luckley Green which have been present for a long time.

The last 8 decades have seen a lot of development in Wokingham. Dowlesgreen and Woosehill were built on farmland in the late 1960’s to the early 1970’s. Bean Oak was also developed during the same period. Keephatch came to be built in the '90s decade. The Norreys Estate came into existence in the 1960s. The  Norreys Avenue is. however, the oldest residential road having been built in the 1940’s. Norreys Avenue shaped as a horseshoe is located on Norreys Manor (now demolished). Because of this much of the manufactured houses were styled like those belonging to the 1940’s.The road also is home to some brick houses and to three blocks for police residential quarters.

Charities

Wokingham is home to a number of charities helping the needy. The list follows:

  • The Lucas Hospital: It is an almshouse founded in 1663 for helping sixteen elderly men who came here from the neighbouring location.
  • Wokingham United Charities: This charity provides various grants to people who live in the Wokingham area. They help them by getting rid of their poverty, distress and hardship. Besides they also provide shelter to the needy.
  • The Rotary Club of Wokingham: The club form a part of the Rotary International. It’s members take on many activities to raise funds for distributing to the needy whether locally or worldwide.

Churches

  • Wokingham Baptist Church
  • Wokingham Baptist Church
  • St Paul's Church
  • Wokingham Methodist Church
  • Christchurch Wokingham (CofE)
  • Woosehill Community Church
  • Norreys Church
  • Paul's Church (CofE)
  • Kings Church Wokingham
  • All Saints' Church (CofE)

Manors :

  • Evendon's Manor
  • Keep Hatch (demolished)
  • Norreys' Manor now named as Norreys Avenue )