Google Adwords Masterclass

Become a successful Google Adwords professional

ABOUT THE PROGRAM

The Google Adwords Masterclass course provides a comprehensive knowledge of Google Pay per Click (PPC) network. The course helps the delegates to become a competent Google Advertising Professional and master the major aspects of Google advertising network including Mobile, Search, Video and Display. The course enables the delegates to plan and implement Google campaigns using different channels. The course is beneficial for those professionals who want to upgrade their skills and sharpen their knowledge to face their competitive careers. The intensive training course will demonstrate how to drive traffic to the website and create profitable marketing campaigns. This information-packed training course is designed to provide knowledge about professional keyword research, campaign management and optimisation, bidding strategies, Ad discounting and much more. By the completion of the course, the delegates will gain a solid foundation in Google Adwords network.

  • Explore the basic and advanced aspects of Google Adwords

  • Optimise and manage your campaigns properly

  • Measure results and analyse reports to make informed decisions

  • Course delivered by well certified and experienced instructors

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Certificate

Delegates will get certification of completion at the end of the course.

PREREQUISITES

The Google Adwords Masterclass course has no pre-requisites. So, anyone can attend this course.

TARGET AUDIENCE

The Google Adwords Masterclass course is beneficial for:

  • Aspiring Digital Marketer who want to make their career in the digital marketing industry
  • Traditional Marketer who want to master online marketing techniques
  • Digital Marketer who want to gain an understanding of Google Adwords
  • Business owner or Entrepreneurs who want to promote their business using Google advertising network

WHAT WILL YOU LEARN?

  • Understand the different channels of Google advertising network including Mobile, Search, Video and Display
  • Use Google Advertising network for ideating and executing different types of campaigns
  • Learn the different ways to target user via different channels to market & re-market your product
  • Have an in-depth understanding of Google Adwords interface and learn how to open and manage Adwords account
  • Get insights into different types of biddings methods and biding strategies

Enquire Program

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PROGRAM OVERVIEW

The Google Adwords Masterclass course provides information about the basic and advanced aspects of Adwords and online advertising including the benefits of Google Adwords, how to create and manage an Adword campaign and how to optimise the performance of campaign. The course is ideal for delegates who had tried Google’s Adwords before but failed to make it profitable, who want to learn how to set up and optimise the campaigns properly and finally who want to master Adwords. Throughout the course, the delegates will learn how to create their Adwords account properly, how to conduct keyword research properly, the importance of negative keywords, competitor research, bidding strategies, ad types and networks and campaign management. The delegates will also be exposed to the tools for keyword research, quality score and its impact on ad cost, split testing, Ad Copy testing, conversion tracking and lots more. The course is beneficial for delegates who want to gain in-depth knowledge of the Google Adwords platform. The delegates who want to implement paid search to enhance the digital performance of their brand can also enroll in the course.


PROGRAM CONTENT

Introduction to Adwords

  • What is Adwords?
  • How Adwords Works
  • Google Networks
  • Targeting Options

Account Structure

  • Overview of Adwords Account Structure
  • Campaign Type Uses
  • Campaign Organisation
  • Ad Group Organisation

Keywords and Match Types

  • Overview of Match Types
  • The Match Types
  • Negative Keywords
  • Search Terms Report

Creating Text and Search Ads

  • Text Ads
  • Other Search Ads

Ad Extensions

  • Explain Ad Extensions

Display Ads

  • Display Ad Formats

Display Targeting

  • Contextual Targeting
  • Audience Targeting
  • Placement Targeting

Campaign Types and Settings

  • Location Targeting
  • Language Targeting
  • Daily Budgets and Bidding
  • Ad Scheduling
  • Other Targeting
  • Campaign Types

Advertising Metrics

  • Adwords Metrics and Jargon
  • Sale Metrics
  • Measurement Based on Goals

Bidding and Bid Modifiers

  • Bid Methods
  • Bid Modifiers
  • Where to Set Bids

Quality Score

  • What is Quality Score?
  • Ad Rank
  • Improving Quality Score

Adwords Reports

  • The Adwords Interface
  • Reporting Segments
  • Dimensions Tab
  • Other Useful Reports

Adwords Tools

  • Tracking Conversions
  • Campaign Planning Tools
  • Management Tools
  • Other Tools

Optimising Your Account

  • Improving ROI
  • Branding Goals

Google Adwords Masterclass Enquiry

 

Enquire Now


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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Worcester

Worcester is a town in Worcestershire, England. It is a non-metropolitan country. It is a junction point for Gloucester and Birmingham. It is a non-metropolitan district. River Severn flows to the west of the town Centre. The Population of the region is nearly 1 lakh. During civil war era, the Battle of Worchester was the last and most deadly war in the region. The famous composer Edward Elgar also belongs to this place. The world oldest newspaper Berrow’s Worchester journal is published here.

History

Roman Ryknild Street was a trading route in New Stone age. During the 3rd century, most of the Worchester area lost to Roman Empire. Some area had become useless because of the silting of Diglis Basin. It also impacted the industrial production. St. Helen’s is the famous church of the region. The major devastation of the town did happen in 1041 after rebellion for taxation. The cloth industry boomed during the medieval era where 10000 population approximately shifted to this industry and ultimately hub for the corporate world. Worcester was the place of war when Charles II tried to regain the territory. Again he lost. Finally, he escaped to France to save his life. Worcester always fought for a parliamentarian form of government. During late 16th century, the Severn’s river banks got burst and it leads to heavy loss of property. During Second World War time, the role of the city was very prominent. It was termed as the safest evacuation route in case of the German forces invade. The Royal Worcester porcelain company puts off its services in 2009. The medical museum ‘’Infirmary’’ is constructed from old wards infrastructure in 2012.

Governance

Till 2007, the conservatives had control over the council. They lost the control after losing by-election seat to the Labour party. Still, they are leading in councillors numbers with 17 seats out of 35. But it has been Worchester city council that is looking after its administration. Robin Walker of the conservative party is the current MP of this region. The local government structure is formed as a non-metropolitan council.

Climate

It has a mild climate with warm summers and mild winters throughout the year. It also encounters with extreme climatic conditions. The floods came in subsequent years. In the year 2009-2011, it encountered with sub-freezing temperatures and massive snowfalls. The average rainfall of this region is below 600 mm.

Demography and religion

The last population census was done in 2001. Most of the population is white and a large section of society follows Christian religion which accounts 79% of the population. 21% of the population does not follow any religion. Others religions have percentage below 2. The minorities include Bangladeshi, Chinese, Indian, Pakistani and others. This small population makes the diverse group of religious people.

Economy

The economy is favourable to many light industries. During the industrial revolution in 18th century, it got pace in the development project. The glove industry is the suitable example which is accelerating at a constant pace. Other are engineering products, machinery tools, sauce industry and shopping centres.

Transportation

The longest path of the Worcester is M5 Motorway that runs to the north-south corridor. The city is situated at junction 6 and junction 7.  A car traveller can easy access to rest of the region. The capital city is just 118 miles far from it. There are two famous stations of the region i.e Worcester Foregate Street and Worcester Shrub Hill. First Midland Red is the main service provider of the city. There are also a few smaller operators. The major airport near to the city is Birmingham Airport. Another important airport is Gloucestershire Airport.