Google Adwords Masterclass

Become a successful Google Adwords professional

ABOUT THE PROGRAM

The Google Adwords Masterclass course provides a comprehensive knowledge of Google Pay per Click (PPC) network. The course helps the delegates to become a competent Google Advertising Professional and master the major aspects of Google advertising network including Mobile, Search, Video and Display. The course enables the delegates to plan and implement Google campaigns using different channels. The course is beneficial for those professionals who want to upgrade their skills and sharpen their knowledge to face their competitive careers. The intensive training course will demonstrate how to drive traffic to the website and create profitable marketing campaigns. This information-packed training course is designed to provide knowledge about professional keyword research, campaign management and optimisation, bidding strategies, Ad discounting and much more. By the completion of the course, the delegates will gain a solid foundation in Google Adwords network.

  • Explore the basic and advanced aspects of Google Adwords

  • Optimise and manage your campaigns properly

  • Measure results and analyse reports to make informed decisions

  • Course delivered by well certified and experienced instructors

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Certificate

Delegates will get certification of completion at the end of the course.

PREREQUISITES

The Google Adwords Masterclass course has no pre-requisites. So, anyone can attend this course.

TARGET AUDIENCE

The Google Adwords Masterclass course is beneficial for:

  • Aspiring Digital Marketer who want to make their career in the digital marketing industry
  • Traditional Marketer who want to master online marketing techniques
  • Digital Marketer who want to gain an understanding of Google Adwords
  • Business owner or Entrepreneurs who want to promote their business using Google advertising network

WHAT WILL YOU LEARN?

  • Understand the different channels of Google advertising network including Mobile, Search, Video and Display
  • Use Google Advertising network for ideating and executing different types of campaigns
  • Learn the different ways to target user via different channels to market & re-market your product
  • Have an in-depth understanding of Google Adwords interface and learn how to open and manage Adwords account
  • Get insights into different types of biddings methods and biding strategies

Enquire Program

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PROGRAM OVERVIEW

The Google Adwords Masterclass course provides information about the basic and advanced aspects of Adwords and online advertising including the benefits of Google Adwords, how to create and manage an Adword campaign and how to optimise the performance of campaign. The course is ideal for delegates who had tried Google’s Adwords before but failed to make it profitable, who want to learn how to set up and optimise the campaigns properly and finally who want to master Adwords. Throughout the course, the delegates will learn how to create their Adwords account properly, how to conduct keyword research properly, the importance of negative keywords, competitor research, bidding strategies, ad types and networks and campaign management. The delegates will also be exposed to the tools for keyword research, quality score and its impact on ad cost, split testing, Ad Copy testing, conversion tracking and lots more. The course is beneficial for delegates who want to gain in-depth knowledge of the Google Adwords platform. The delegates who want to implement paid search to enhance the digital performance of their brand can also enroll in the course.


PROGRAM CONTENT

Introduction to Adwords

  • What is Adwords?
  • How Adwords Works
  • Google Networks
  • Targeting Options

Account Structure

  • Overview of Adwords Account Structure
  • Campaign Type Uses
  • Campaign Organisation
  • Ad Group Organisation

Keywords and Match Types

  • Overview of Match Types
  • The Match Types
  • Negative Keywords
  • Search Terms Report

Creating Text and Search Ads

  • Text Ads
  • Other Search Ads

Ad Extensions

  • Explain Ad Extensions

Display Ads

  • Display Ad Formats

Display Targeting

  • Contextual Targeting
  • Audience Targeting
  • Placement Targeting

Campaign Types and Settings

  • Location Targeting
  • Language Targeting
  • Daily Budgets and Bidding
  • Ad Scheduling
  • Other Targeting
  • Campaign Types

Advertising Metrics

  • Adwords Metrics and Jargon
  • Sale Metrics
  • Measurement Based on Goals

Bidding and Bid Modifiers

  • Bid Methods
  • Bid Modifiers
  • Where to Set Bids

Quality Score

  • What is Quality Score?
  • Ad Rank
  • Improving Quality Score

Adwords Reports

  • The Adwords Interface
  • Reporting Segments
  • Dimensions Tab
  • Other Useful Reports

Adwords Tools

  • Tracking Conversions
  • Campaign Planning Tools
  • Management Tools
  • Other Tools

Optimising Your Account

  • Improving ROI
  • Branding Goals

Google Adwords Masterclass Enquiry

 

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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT York

York is a walled city in the northeast England with a population of around 153,717 according to 2011 census. It lies at the concurrence of the Foss and Ouse rivers in North Yorkshire, non-metropolitan and Ceremonial County in England. The town is considered as the county town of the historic Yorkshire County. The town served a base for two major political events in England. The town became a famous tourist destination for millions of tourists for its unique and rich heritage, notable historical attractions and also offer a range of cultural and sporting activities. The Romans founded the city in 71 AD and became the largest town and a provincial capital in Britain. The town developed as a major trading centre of wool in the Medieval Period and. By the middle ages, it became the capital of the northern ecclesiastical of the Church of England, also termed as the international Anglican Communion’s mother church.

The economy of the town was primarily based on confectionery manufacturing centre and railway-related industries. The town became a centre of the railway network in the 19th century. The focus of the economy shifted to the service sector in recent decades. The major employers of the city are health services and the University of York, and the local economy of the city is largely dependent on the tourism sector. The ‘city of York’ term represented the unitary authority area and covered the rural areas beyond the boundaries of the old city.

History

The oldest inhabited settlement of the town recorded between 8000 and 7000 BC was Mesolithic. The site was occupied by the tribe of Romans, known as Brigantes during the Roman conquest of Britain and the tribal area became a Roman client state. The origin of the city established in 71 AD when the Ninth Legion built a wooden military fortress on flat ground at the concurrence of the River Ouse and Foss. The fortress was occupied by the 6000 legionary soldiers and spread on an area of 50 acres land. The population of the town reduced in the post-Roman era due to occasional flooding from the Foss and Ouse rivers. York became the chief city of King Edwin of Northumbria in the 7th century. The first wooden minster church was built, and restoration of the other parts of the town took place in 627.

The town experienced revolutionary phase after the two years of Norman Conquest of England. William the Conqueror, the first Norman King of England, stopped the rebellion and built a wooden fortress and timbered castle across the Ouse River. Later on, these were demolished in 1069 and remains are visible on the banks of the Ouse River. Due to its strategic location and its closeness to the Great North Road, the town became a significant trading and cloth manufacturing centre. The first charter was granted in 1212, provided trading rights in England and Europe. The economy of the city declined in the Tudor times and many monastic houses, hospitals and institutions were closed under the Dissolution of the Monasteries. The city became a service centre in this period.    

The railways arrived in the city in 1839, and it became a major railway centre by the end of 9th century. George Hudson, railway promoter was responsible for introducing the railway in the city. The engineering industry flourished with the arrival of railways in the city. The city is home to the North Eastern Railway and provided job to more than 5500 people. The two major industries emerged in 1900 are railways and confectionery. The National Railway Museum was built in the city in 1975 and brought prosperity to the city with the emergence of the tourism industry. The historic core of the city was marked as a conservation area in 1968.