Google Analytics Masterclass

ABOUT THE PROGRAM

The Google Analytics Masterclass course details the knowledge of how data is collected, stored, and presented. The delegates will come to know of various techniques that will help them to obtain information from Google Analytics including the number of visitors to a website, duration of the visit, and the website content.

The delegates are also taught what to do with the information. Delegates will, by the end of this course, learn to collect information relating to the websites and convert this information into a more useful one to help achieve their business goals.

Google Analytics Masterclass course provides the delegates with a more practical approach that helps the delegates to customize their knowledge to fit in real-time scenarios. It also provides them with the skills to efficiently monitor their own websites using Google Analytics. Google Analytics course will help the delegates to implement the skills, they learned during the course, at their workplace efficiently.

  • Use Google Analytics to Improve Site Design

  • Implement Google Analytics to Monitor Websites Efficiently

  • Obtain Website Related Information Using Google Analytics

  • Get Trained from Certified Instructors

  • Learn from Global Training Providers

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Key Learning Points

Clear and concise objectives to guide delegates through the course.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Courseware

Courseware will also be provided to the delegates so that they can revise the course after the training.

PREREQUISITES

This course has no prerequisites and as such anyone can attend this course.

TARGET AUDIENCE

This Google Analytics course is most suitable for professionals in the fields of website marketing. They include professionals such as Web Analysts and Digital Marketers. Besides these professionals, anyone who has a keen interest in the course and wishes to upgrade his/her skills to improve the performance of their own or their client’s website can also sit for the course.

WHAT WILL YOU LEARN?

During the course the delegates will learn about

  • Different reports generated by Google Analytics
  • Working with Google Analytics
  • Filtering Traffic Data
  • Online and Offline Campaigns
  • Convert the Visitor Traffic
  • Know about Ecommerce Reporting

Enquire Program

Fill in the form below & we'd get back to you.

PROGRAM OVERVIEW

One of the best tools with which you can understand your audience and up your sales is Google Analytics. If you wish to optimize your site traffic, this Google Analytics course ensures you get the best results. The information you gather through Google Analytics will also help you to improve the design as well as content of your site.


PROGRAM CONTENT

  • Reports and Tools of Google Analytics
  • Understanding Data and its Significance
  • Different types of Searches (Paid Search, Organic Search, PPC, CPC) and SEO
  • Page Tags
  • Pageviews
  • Achievements of Web Analytics
  • Working of Google Analytics
  • Distribute, Email, and Schedule Reports and Dashboards
  • Campaigns - Online and Offline
  • Landing Pages
  • Visitor Traffic
  • Converting The Visitor Traffic
  • Content Reports
  • Metrics
  • Sources of Traffic
  • Goal Funnels
  • Ecommerce Reporting
  • Table Filters
  • Channels
  • Customised Reports

Google Analytics Masterclass Enquiry

 

Enquire Now


----- OR -------

Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Birmingham

Birmingham city is located near the small river Rea. Being situated at West Midlands of UK, it is also recognised as the metropolitan borough. It is the very famous and largest city outside the London. The population of the city is 1 lakh 10 thousand approximately as per last recorded population census of mid-2016.

During the medieval period, a medium sized market grew and got the international status in the 18th century. Within this period, many innovations took place that results in the foundation of modern industrial society. It was announced as the leading manufacturing town in the world in 1791. The unique economic profile of Birmingham motivates the excellent levels of creativity and innovation to provide an economic base for industrial welfare. It includes many small workshops which practice a wide variety of skilled and experienced trades. Birmingham city is the most followed football club of the region. Government is also backing the bid of the town for hosting 2022 commonwealth games.

Government

The largest local authority in Europe is Birmingham City Council. There are 3 councillors in each ward and making the strength of total 120 in 40 wards. The city headquarters is in the Victorian square. John Clancy led the Labour Party which has a majority as of 2017. It comes to the majority by defeating the Conservative/Liberal Democrat in the elections of May 2012. In June 1896, Lord Mayoralty’s honour and pride were conferred by Letters Patent.

Geography

Being at the centre of the West Midlands region of Birmingham Plateau. The height of the town from the sea level is between 500 and 1,000 feet above. It is crossed by the main watershed of the UK in-between the sinks of rivers Trent and Severn. The city most of the area was a developed and transformed part of the Arden forest. Its presence can be felt in cities like Saltley, Hockley, Moseley and much more. These areas still have dense oak trees.

Climate

Being close to the ocean, Birmingham has a maritime climatic condition. In summer, the temperature is average to the maximum that us 21.3 °C and in winters the temperature is around 6.7 °C. On average, the hottest day of the year was 28.8 °C and the coldest day was –9.0 °C between 1971 and 2000. The highest temperature was recorded nearly 34.9 °C during late 19th century. 

Environment

Birmingham as largest number of parks than any other European city. It has total 571 parks that are spread over 3,500 hectares of public open space. The city is full of trees. It has approximately 6 million tresses. Also, it has 250 miles of urban streams and brooks. Sutton Park is the main Park of the town that gets most of the visitors of the world. It covers 2,400 acres in the north of the city.    

Not an only park, but Birmingham also has many areas of wildlife which lies in both informal settings like Project Kingfisher and Woodgate Valley and in the selection of parks like Handsworth Park, Lickey Hills, Cannon Hill and more.

Demography

According to the mid-year estimate in 2012, the population of Birmingham was 1,085,400. It is 1% increase from the estimate held in 2011. There has been a drastic increase in the population of the city since early 20th century. It is the major local authority outside the London.

It has a population density of 10,391 occupants per square mile when compared to the 976.9 occupants per square mile. Birmingham can face an increase of 8.0% in a population that is 1,160,100 by 2021.

Religion

The majority of the population follow Christianity within the city. In 2011, it was found that 46.1% of the population is Christian. This city has a diverse profile of religions. Birmingham outside the London has the largest number of other communities like Muslim, Sikh and Buddhist. The second largest community is Hinduism.   

Google Services and Products

The development of...