Google Analytics Masterclass

ABOUT THE PROGRAM

The Google Analytics Masterclass course details the knowledge of how data is collected, stored, and presented. The delegates will come to know of various techniques that will help them to obtain information from Google Analytics including the number of visitors to a website, duration of the visit, and the website content.

The delegates are also taught what to do with the information. Delegates will, by the end of this course, learn to collect information relating to the websites and convert this information into a more useful one to help achieve their business goals.

Google Analytics Masterclass course provides the delegates with a more practical approach that helps the delegates to customize their knowledge to fit in real-time scenarios. It also provides them with the skills to efficiently monitor their own websites using Google Analytics. Google Analytics course will help the delegates to implement the skills, they learned during the course, at their workplace efficiently.

  • Use Google Analytics to Improve Site Design

  • Implement Google Analytics to Monitor Websites Efficiently

  • Obtain Website Related Information Using Google Analytics

  • Get Trained from Certified Instructors

  • Learn from Global Training Providers

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Key Learning Points

Clear and concise objectives to guide delegates through the course.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Courseware

Courseware will also be provided to the delegates so that they can revise the course after the training.

PREREQUISITES

This course has no prerequisites and as such anyone can attend this course.

TARGET AUDIENCE

This Google Analytics course is most suitable for professionals in the fields of website marketing. They include professionals such as Web Analysts and Digital Marketers. Besides these professionals, anyone who has a keen interest in the course and wishes to upgrade his/her skills to improve the performance of their own or their client’s website can also sit for the course.

WHAT WILL YOU LEARN?

During the course the delegates will learn about

  • Different reports generated by Google Analytics
  • Working with Google Analytics
  • Filtering Traffic Data
  • Online and Offline Campaigns
  • Convert the Visitor Traffic
  • Know about Ecommerce Reporting

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PROGRAM OVERVIEW

One of the best tools with which you can understand your audience and up your sales is Google Analytics. If you wish to optimize your site traffic, this Google Analytics course ensures you get the best results. The information you gather through Google Analytics will also help you to improve the design as well as content of your site.


PROGRAM CONTENT

  • Reports and Tools of Google Analytics
  • Understanding Data and its Significance
  • Different types of Searches (Paid Search, Organic Search, PPC, CPC) and SEO
  • Page Tags
  • Pageviews
  • Achievements of Web Analytics
  • Working of Google Analytics
  • Distribute, Email, and Schedule Reports and Dashboards
  • Campaigns - Online and Offline
  • Landing Pages
  • Visitor Traffic
  • Converting The Visitor Traffic
  • Content Reports
  • Metrics
  • Sources of Traffic
  • Goal Funnels
  • Ecommerce Reporting
  • Table Filters
  • Channels
  • Customised Reports

Google Analytics Masterclass Enquiry

 

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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Bracknell

Located in the Borough of Bracknell Forest in Berkshire, England, Bracknell is a town having a population of 77,256. It is located 11 miles to the east of Reading and 34 miles west of central London. The name, Bracknell, comes from Braccan Heal. It may also have got its name from a school in the locality called the Brakenhale. There is a standing stone to the north-east of the city known as the Quelm Stone. The Quelm Stone is a menhir i.e. a stone that is rough and in the form of a rectangle or square. One of the main buildings in Bracknell is the ‘Old Manor House’ which used to be home to a number of priest holes which were used as hiding places when the Catholic priests were executed by law forcefully in England. During such times the Catholic priests could hide in one of these holes or escape to somewhere else using the tunnels that were built beneath them.

Transport in Bracknell      

The two railway stations in Bracknell that include Bracknell itself and  Martins Heron as well are located on a common line that runs from  Waterloo to Reading. Commuters from Bracknell travel mostly in two directions i.e. Eastwards to London Waterloo and Westwards to Reading.

It is located at the end of the A329 (M) motorway.A motorway. M31  was proposed to be built for connecting the M3 and the M4 but only a part of that could be completed which is now known as the A329(M) and the A3290.

The Bracknell bus station, located on The Ring, serves Bracknell. There are three shelters on the bus stand, one each for the three stands. The Bracknell Bus Stand provides services to Wokingham, Crowthorne, Windsor, Camberley, Slough, and Reading.  The Courtney Bus Services and Reading Buses provide local bus services.  The Green Line provides coach services to London Victoria while the Courtney Buses provided services to the National Express and The Luton Flyer.

Education

Bracknell provides schooling as well as further education through the various institutes in the city itself. Some of the schools in the area are :

  • Easthampstead Park School
  • St Joseph's Catholic Primary School
  • Brakenhale Academy
  • Garth Hill College and Ranelagh Church of England School

Colleges of further education in and around Bracknell are listed below:

  • Bracknell is home to the Bracknell and Wokingham College
  • The Silwood Park campus of Imperial College London is also a destination for those who wish to go for further education. The college is located 5 miles to the east of Bracknell.
  • To the northwest at a distance of 8 miles is The University of Reading
  • 8 miles to the east is the Royal Holloway College

Arts

A mansion dating back to 1760 stands in the south of the town which has been rebuilt many times now serves as a large arts centre. The Wilde Theatre named after Oscar Wilde and opened in 1984  has hosted his play ‘The Importance of Being Earnest’ which has a character called 'Lady Bracknell' in it. Over the years, the South Hill Park has seen a number of music performances in various festivals.A list follows:

1975 – 1990s Bracknell Jazz Festival        

1970's – 1980s Bracknell Folk

1980's – 1990s – Bracknell Music Festival  or the South Hill Park Festival

1988 – Womad Festival

2000 – 2013 – A free and an annual festival of World Music.

Many places in Bracknell have been used in films. The locations include  Martin Heron and Birch Hill.In Harry Potter and the  Philosopher’s Stone, Martin Heron is the locality in Bracknell where Harry’s Uncle and Aunt stay. Another movie, Time Bandits, used the location Birch Hill. Birch Hill is also known for naming its streets from east to west in an alphabetic order.

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