Google Analytics Masterclass

ABOUT THE PROGRAM

The Google Analytics Masterclass course details the knowledge of how data is collected, stored, and presented. The delegates will come to know of various techniques that will help them to obtain information from Google Analytics including the number of visitors to a website, duration of the visit, and the website content.

The delegates are also taught what to do with the information. Delegates will, by the end of this course, learn to collect information relating to the websites and convert this information into a more useful one to help achieve their business goals.

Google Analytics Masterclass course provides the delegates with a more practical approach that helps the delegates to customize their knowledge to fit in real-time scenarios. It also provides them with the skills to efficiently monitor their own websites using Google Analytics. Google Analytics course will help the delegates to implement the skills, they learned during the course, at their workplace efficiently.

  • Use Google Analytics to Improve Site Design

  • Implement Google Analytics to Monitor Websites Efficiently

  • Obtain Website Related Information Using Google Analytics

  • Get Trained from Certified Instructors

  • Learn from Global Training Providers

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Key Learning Points

Clear and concise objectives to guide delegates through the course.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Courseware

Courseware will also be provided to the delegates so that they can revise the course after the training.

PREREQUISITES

This course has no prerequisites and as such anyone can attend this course.

TARGET AUDIENCE

This Google Analytics course is most suitable for professionals in the fields of website marketing. They include professionals such as Web Analysts and Digital Marketers. Besides these professionals, anyone who has a keen interest in the course and wishes to upgrade his/her skills to improve the performance of their own or their client’s website can also sit for the course.

WHAT WILL YOU LEARN?

During the course the delegates will learn about

  • Different reports generated by Google Analytics
  • Working with Google Analytics
  • Filtering Traffic Data
  • Online and Offline Campaigns
  • Convert the Visitor Traffic
  • Know about Ecommerce Reporting

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PROGRAM OVERVIEW

One of the best tools with which you can understand your audience and up your sales is Google Analytics. If you wish to optimize your site traffic, this Google Analytics course ensures you get the best results. The information you gather through Google Analytics will also help you to improve the design as well as content of your site.


PROGRAM CONTENT

  • Reports and Tools of Google Analytics
  • Understanding Data and its Significance
  • Different types of Searches (Paid Search, Organic Search, PPC, CPC) and SEO
  • Page Tags
  • Pageviews
  • Achievements of Web Analytics
  • Working of Google Analytics
  • Distribute, Email, and Schedule Reports and Dashboards
  • Campaigns - Online and Offline
  • Landing Pages
  • Visitor Traffic
  • Converting The Visitor Traffic
  • Content Reports
  • Metrics
  • Sources of Traffic
  • Goal Funnels
  • Ecommerce Reporting
  • Table Filters
  • Channels
  • Customised Reports

Google Analytics Masterclass Enquiry

 

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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Chatham

Chatham is a town located on the River Medway in North Kent, in South East England. It forms a large urban area known as the Medway Towns along with its neighbouring towns of Rochester and Gillingham. According to 2011 census, Chatham total population is about 76,792.. Chatham Dockyard, which was the birthplace of many famous ships including Nelson’s flagship HMS Victory, was a Royal Navy Dockyard situated on the River Medway in Kent and was established in the mid-16th century. Chatham Dockyard was closed in 1984, and following a closure, one part of the site developed as a commercial port and other parts were redeveloped for residential, and business purpose and some on some part Chatham Historic Dockyard museum was established. The main reason of reduction in importance of Chatham Dockyard was a reduction in Britain’s naval resources, and they moved to other locations. The town has road links, and the main interchanges for the area are railway and bus stations. Chatham has full pedestrianised high streets and the Pentagon shopping centre where many leading brands are available and is considered as the largest town centre for shopping. Chatham is also famous for Holcombe, which is the biggest hockey club in the country.

Government

As the Local government Act, 1972 implemented in the city, the borough status of the city got vanished. Since then it became the part of the Medway borough. Medway borough is a non-metropolitan district of Kent county. The name of Borough changes several time. Ultimately, the borough of Medway became unitary authority area, its administration got separated from Kent County. But for ceremonial purposes, they were recognized as a single entity. It comes under the jurisdiction of parliamentary constituency of  Chatham and Aylesford.  

Geography

Chatham is located near the junction point of North downs Slope meets with Medway River. Beyond the dockyard was marshy land which is now recognised as St Mary’s Island with several new improvements of housing estates. Till 20th century the south part of the borough was entirely rural having a large number of farms and tracts of woodland.

Landmarks

The Brook Theatre is a prosperous arts centre offering professional theatre, community productions and performances. There is one Nucleus Arts Centre located on the high streets where local artists develop and display their talents. Most of the Medway’s bus routes pass through Chatham Waterfront bus station, and the railway station is also within walking distance from the High Street.

Popular Culture

On a cultural level, Chatham is the main centre of numerous movements in art, literature and music. Medway Delta Sound emerged from 1977 until 1982, The Milkshakes, The Prisoners, The Dentists, The Singing Lions are some of the Medway Delta bands who gained international recognition. The Medway Poets were established in 1977; they performed on TV and Radio and at major literary festivals as well.  They became a significant influence on writers in the Medway Towns, but they disbanded in 1982

Transport

The Chatham Dockyard plus Medway had always played  significant role in communication. In past times, all the goods were transported to and from the area of Kent. These items include iron, timber, and stone on large scale from one point to another of city as well as outside it. Today, the barges is used only for holding tourist traffic. Now a days, one can easily access the yachts in the river .The constructions of the roads started in the romans era only. The city is recognized as Hub of Medway towns. This the main reason of the high traffic in the area. It is well known fact that traffic is a problem for many years. The roads of the city are sufficient to hold this much traffic. So, governments have started many schemes in tha past to solve this problem.

 

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