Google Analytics Masterclass

ABOUT THE PROGRAM

The Google Analytics Masterclass course details the knowledge of how data is collected, stored, and presented. The delegates will come to know of various techniques that will help them to obtain information from Google Analytics including the number of visitors to a website, duration of the visit, and the website content.

The delegates are also taught what to do with the information. Delegates will, by the end of this course, learn to collect information relating to the websites and convert this information into a more useful one to help achieve their business goals.

Google Analytics Masterclass course provides the delegates with a more practical approach that helps the delegates to customize their knowledge to fit in real-time scenarios. It also provides them with the skills to efficiently monitor their own websites using Google Analytics. Google Analytics course will help the delegates to implement the skills, they learned during the course, at their workplace efficiently.

  • Use Google Analytics to Improve Site Design

  • Implement Google Analytics to Monitor Websites Efficiently

  • Obtain Website Related Information Using Google Analytics

  • Get Trained from Certified Instructors

  • Learn from Global Training Providers

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Key Learning Points

Clear and concise objectives to guide delegates through the course.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Courseware

Courseware will also be provided to the delegates so that they can revise the course after the training.

PREREQUISITES

This course has no prerequisites and as such anyone can attend this course.

TARGET AUDIENCE

This Google Analytics course is most suitable for professionals in the fields of website marketing. They include professionals such as Web Analysts and Digital Marketers. Besides these professionals, anyone who has a keen interest in the course and wishes to upgrade his/her skills to improve the performance of their own or their client’s website can also sit for the course.

WHAT WILL YOU LEARN?

During the course the delegates will learn about

  • Different reports generated by Google Analytics
  • Working with Google Analytics
  • Filtering Traffic Data
  • Online and Offline Campaigns
  • Convert the Visitor Traffic
  • Know about Ecommerce Reporting

Enquire Program

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PROGRAM OVERVIEW

One of the best tools with which you can understand your audience and up your sales is Google Analytics. If you wish to optimize your site traffic, this Google Analytics course ensures you get the best results. The information you gather through Google Analytics will also help you to improve the design as well as content of your site.


PROGRAM CONTENT

  • Reports and Tools of Google Analytics
  • Understanding Data and its Significance
  • Different types of Searches (Paid Search, Organic Search, PPC, CPC) and SEO
  • Page Tags
  • Pageviews
  • Achievements of Web Analytics
  • Working of Google Analytics
  • Distribute, Email, and Schedule Reports and Dashboards
  • Campaigns - Online and Offline
  • Landing Pages
  • Visitor Traffic
  • Converting The Visitor Traffic
  • Content Reports
  • Metrics
  • Sources of Traffic
  • Goal Funnels
  • Ecommerce Reporting
  • Table Filters
  • Channels
  • Customised Reports

Google Analytics Masterclass Enquiry

 

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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Dublin

Dublin lies on the eastern shore of Ireland. It is the largest and capital city of Ireland. The town has a populace of 1,173,179. As of 2016, the population of Greater Dublin was 1,904,806. By following the Norman Invasion, the Kingdom of Dublin become the principal city of Ireland. The city grew rapidly during the 17th century.

Before the Acts of Union, it was the second largest city in the British Empire. Dublin turns out to be the capital of Ireland by following the division of Ireland. Globalisation and World Cities Research Network reported Dublin as a global city. The city got the rank of “Alpha”. This places the city in top thirty cities across the world. This city is the significant and modern centre for arts, education, economy, administration and industry.

Climate

Dublin has an oceanic climate like that of northwestern Europe. It has awesome weather with cool summers and mild winters. The city doesn’t have temperature extremes as compared to other cities. The maximum temperature in January is approx. 8.8 °C and the maximum temperature in the month of July is approx. 20.2 °C.

The months with higher temperatures are May and June. October is considered as the wettest month with 76mm of rain. The amount of rainfall is even throughout the year in Dublin. It is the driest place in the Ireland as it is located in sheltered of the east coast. Half of the rain from the west coast reaches there making it the dry place to live in.

Places of Interest

Landmarks

The ancient monuments and landmarks were constructed in the city dates back hundreds of years. Dublin Castle is one of the oldest monument in the city. In 1204, the city was first established as the major defensive work. It was founded on the order of King John which was further named as Norman invasion of Ireland.

The spire of Dublin is one of the newest monuments in the city which is known as “Monument of Light”.  This replaces Nelson’s Pillar and is aimed to take Dublin’s place in the 21st century. Ian Ritchie Architects designed the architecture of spire. The testimonial has a base of lit, and the top is illuminated for providing a guiding light in the night. Other landmarks include Christ Church Cathedral, Molly Malone statue, The Custom House, Poolbeg Towers and much more.

Parks

Dublin is a green city. It has many green parks around it. It manages approximately 1,500 hectares of parks. Some of the public parks are Herbert Park, Phoenix Park and St Stephen’s Green. The Phoenix Park is approximately 3 km away from the west of the city centre. Because of its huge dimensions, it is one of the largest walled parks in the Europe. St Stephen’s Green Park is near the famous shopping street Known as Grafton Street.

Economy

The city is the economic centre of the Ireland as it is the economic development throughout the period of Celtic Tiger. Also, it is listed on number 10th as richest by personal income. Some of them are textile manufacturing, brewing, and food processing and distilling.

With the improvement in the economy, pharmaceutical, information and communication technology businesses come to the city from all around the world. With the establishment of International Financial Services Centre in the city, the financial services play a crucial part in the city. Dublin is the host of half of top 50 banks and top 20 insurance companies in the world.

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