Google Analytics Masterclass

ABOUT THE PROGRAM

The Google Analytics Masterclass course details the knowledge of how data is collected, stored, and presented. The delegates will come to know of various techniques that will help them to obtain information from Google Analytics including the number of visitors to a website, duration of the visit, and the website content.

The delegates are also taught what to do with the information. Delegates will, by the end of this course, learn to collect information relating to the websites and convert this information into a more useful one to help achieve their business goals.

Google Analytics Masterclass course provides the delegates with a more practical approach that helps the delegates to customize their knowledge to fit in real-time scenarios. It also provides them with the skills to efficiently monitor their own websites using Google Analytics. Google Analytics course will help the delegates to implement the skills, they learned during the course, at their workplace efficiently.

  • Use Google Analytics to Improve Site Design

  • Implement Google Analytics to Monitor Websites Efficiently

  • Obtain Website Related Information Using Google Analytics

  • Get Trained from Certified Instructors

  • Learn from Global Training Providers

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Key Learning Points

Clear and concise objectives to guide delegates through the course.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Courseware

Courseware will also be provided to the delegates so that they can revise the course after the training.

PREREQUISITES

This course has no prerequisites and as such anyone can attend this course.

TARGET AUDIENCE

This Google Analytics course is most suitable for professionals in the fields of website marketing. They include professionals such as Web Analysts and Digital Marketers. Besides these professionals, anyone who has a keen interest in the course and wishes to upgrade his/her skills to improve the performance of their own or their client’s website can also sit for the course.

WHAT WILL YOU LEARN?

During the course the delegates will learn about

  • Different reports generated by Google Analytics
  • Working with Google Analytics
  • Filtering Traffic Data
  • Online and Offline Campaigns
  • Convert the Visitor Traffic
  • Know about Ecommerce Reporting

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PROGRAM OVERVIEW

One of the best tools with which you can understand your audience and up your sales is Google Analytics. If you wish to optimize your site traffic, this Google Analytics course ensures you get the best results. The information you gather through Google Analytics will also help you to improve the design as well as content of your site.


PROGRAM CONTENT

  • Reports and Tools of Google Analytics
  • Understanding Data and its Significance
  • Different types of Searches (Paid Search, Organic Search, PPC, CPC) and SEO
  • Page Tags
  • Pageviews
  • Achievements of Web Analytics
  • Working of Google Analytics
  • Distribute, Email, and Schedule Reports and Dashboards
  • Campaigns - Online and Offline
  • Landing Pages
  • Visitor Traffic
  • Converting The Visitor Traffic
  • Content Reports
  • Metrics
  • Sources of Traffic
  • Goal Funnels
  • Ecommerce Reporting
  • Table Filters
  • Channels
  • Customised Reports

Google Analytics Masterclass Enquiry

 

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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Glasgow

Glasgow, with a population of 1,057,600, is the biggest city in Scotland. Not only this, it is also the fourth biggest city in the whole of UK after London, Birmingham and Manchester in terms of population. Glasgow is situated on the River Clyde in the West Central Lowlands of the country. Citizens of Glasgow are known as “Weegithe es”.

Places of Interest

Glasgow is home to various places that attract visitors every year.  Some of the famous attractions of Glasgow have been listed below:

  • Glasgow City Chambers: It is the most magnificent building that dictates the story of wealth and its industrial prosperity as the Second City of the Empire. It is a building that is an instant favourite among all who visit this beauty. The building was inaugurated by Queen Victoria in the late 1880’s and even today it is the headquarter of the city councils. There is a statue of the Queen with Truth above her. According to locals, the statue is their version of “The Statue of Liberty”.
  • Glasgow Cathedral: The Reformation that happened in 1560’s in Scotland was a troubled time for the country. Many buildings famed for their architecture, collapsed. However, it was the Glasgow Cathedral that stood the test of times. It is considered to be a superb building of the medieval era. The building is said to have been built somewhere between the 13th and the 15th Interestingly, the building was built at the place where the patron saint and founder of the city, St. Mungo was laid to rest. The place is his shrine.The Glasgow Cathedral is home to a crypt that was built in the 13th century. The crypt houses the body of St. Kentigern.
  • Glasgow Museums: The city is home to eight museums each of which have a rich collection of various artworks from the past as well as the present. The list follows:
    • St Mungo Museum of Religious Life and Art and Provand's Lordship
    • Gallery of Modern Art
    • Scotland Street School Museum
    • Kelvingrove Art Gallery and Museum
    • People's Palace and Winter Gardens
    • The Burrell Collection
    • Glasgow Museums Resources Centre
    • Riverside Museum

 The museums have abundant of rare artworks, collection of different type of furniture, arms and armaments, and what not. All the Glasgow Museums have free admission and their sections for the kids as well where they not only have fun, they also learn. The accompanying shopping centres in some of the museums also sell replicas of the artworks.

  • Glasgow Cross: The Glasgow Cross is medieval architecture building. It houses a Clock Tower that used to be a part of the City Chambers that was destroyed by fire in 1926. The building also houses another hexagonal shape building the Tolbooth.
  • Glasgow is also famous for its bridges. The Tradeston Pedestrian Bridge, Kingston Bridge, and the Clyde Arc are just some of them.The Tradeston crosses the River Clyde on the east of the M8 motorway while the Kingston Bridge crosses the River Clyde carrying the M8 motorway along with it.The Clyde Arc is a new bridge and also has a wonderful curved design as it crosses the bridge.
  • Parks: Besides museums and bridges forming the pride of Glasgow, the parks also help in promoting the city tourism. Some of the major parks that the visitors could come across in Glasgow are listed below:
    • Bellahouston Park
    • Botanic Gardens
    • Glasgow Green
    • Kelvingrove Park
    • Mugdock Park
    • Queen’s Park
    • Strathclyde Country Park
    • Victoria Park
      • Fossil Grove: Part of the Victoria Park, this is open in summers only.
    • Tollcross Park

 

 

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