Google Analytics Masterclass | MSP Training

ABOUT THE PROGRAM

The Google Analytics Masterclass course details the knowledge of how data is collected, stored, and presented. The delegates will come to know of various techniques that will help them to obtain information from Google Analytics including the number of visitors to a website, duration of the visit, and the website content.

The delegates are also taught what to do with the information. Delegates will, by the end of this course, learn to collect information relating to the websites and convert this information into a more useful one to help achieve their business goals.

Google Analytics Masterclass course provides the delegates with a more practical approach that helps the delegates to customize their knowledge to fit in real-time scenarios. It also provides them with the skills to efficiently monitor their own websites using Google Analytics. Google Analytics course will help the delegates to implement the skills, they learned during the course, at their workplace efficiently.

Use Google Analytics to Improve Site Design
Implement Google Analytics to Monitor Websites Efficiently
Obtain Website Related Information Using Google Analytics
Get Trained from Certified Instructors
Learn from Global Training Providers

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Key Learning Points

Clear and concise objectives to guide delegates through the course.

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Courseware

Courseware will also be provided to the delegates so that they can revise the course after the training.

PREREQUISITES

This course has no prerequisites and as such anyone can attend this course.

TARGET AUDIENCE

This Google Analytics course is most suitable for professionals in the fields of website marketing. They include professionals such as Web Analysts and Digital Marketers. Besides these professionals, anyone who has a keen interest in the course and wishes to upgrade his/her skills to improve the performance of their own or their client’s website can also sit for the course.

WHAT WILL YOU LEARN?

During the course the delegates will learn about

Different reports generated by Google Analytics
Working with Google Analytics
Filtering Traffic Data
Online and Offline Campaigns
Convert the Visitor Traffic
Know about Ecommerce Reporting

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PROGRAM OVERVIEW

One of the best tools with which you can understand your audience and up your sales is Google Analytics. If you wish to optimize your site traffic, this Google Analytics course ensures you get the best results. The information you gather through Google Analytics will also help you to improve the design as well as content of your site.

PROGRAM CONTENT

Reports and Tools of Google Analytics
Understanding Data and its Significance
Different types of Searches (Paid Search, Organic Search, PPC, CPC) and SEO
Page Tags
Pageviews
Achievements of Web Analytics
Working of Google Analytics
Distribute, Email, and Schedule Reports and Dashboards
Campaigns - Online and Offline
Landing Pages
Visitor Traffic
Converting The Visitor Traffic
Content Reports
Metrics
Sources of Traffic
Goal Funnels
Ecommerce Reporting
Table Filters
Channels
Customised Reports

Google Analytics Masterclass Enquiry

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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Heathrow

In London, Heathrow airport is a major international airport. Heathrow airport is the world’s second busiest airport by International passenger traffic. In 2016, Heathrow airport has a 75.7 million passengers travelling record. Heathrow airport renders scheduled services which is one of the six airports along with Gatwick, Luton, London City, Stansted and Southend. Heathrow airport is located 23 km west of Central London. This airport has two parallel east-west runways and four operational terminals that cover 4.74 sq. mi. From Heathrow airport, above 80 airlines fly to 180 locations (approx.) worldwide carrying more than 72 million travellers and 1.4 million tonnes of cargo every year. Heathrow airport is enclosed by the Hillingdon, Longford, Cranford and Harmondsworth from the north side and by Hatton and Hounslow from the east side. Heathrow airport offers many facilities such as for business, handicapped travellers and children. Heathrow airport has a splendid rail and road links to London and other cities of the country. From Heathrow airport, there are many public means of transport such as coaches, taxis, trains and Heathrow express, ease the passengers to travel to the main city.

History

Heathrow airports in its started life are known by the name of Great-West Aerodrome and occasionally known as Heathrow Aerodrome. It is originated in 1946 as London Airport for commercial air travel and renamed as Heathrow airport in 1966. Sir Frederick Gibberd has designed the Heathrow airport. He has designed the original terminals and buildings. In the 1980s and 90s Heathrow develop into a major employer with 70,000 staff.

Security

At the Heathrow airport, full body scanners are used which exhibits a cartoon-style figure of passengers’ body and exhibits all the items on the screen which are restricted to carry while travelling. Aviation security which is the unit of Metropolitan Police holds the responsibility of airport police. It also has armoured vehicles of Household Cavalry, which has been sporadically deployed during the time of heightened security.

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