Google Analytics Masterclass

ABOUT THE PROGRAM

The Google Analytics Masterclass course details the knowledge of how data is collected, stored, and presented. The delegates will come to know of various techniques that will help them to obtain information from Google Analytics including the number of visitors to a website, duration of the visit, and the website content.

The delegates are also taught what to do with the information. Delegates will, by the end of this course, learn to collect information relating to the websites and convert this information into a more useful one to help achieve their business goals.

Google Analytics Masterclass course provides the delegates with a more practical approach that helps the delegates to customize their knowledge to fit in real-time scenarios. It also provides them with the skills to efficiently monitor their own websites using Google Analytics. Google Analytics course will help the delegates to implement the skills, they learned during the course, at their workplace efficiently.

  • Use Google Analytics to Improve Site Design

  • Implement Google Analytics to Monitor Websites Efficiently

  • Obtain Website Related Information Using Google Analytics

  • Get Trained from Certified Instructors

  • Learn from Global Training Providers

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Key Learning Points

Clear and concise objectives to guide delegates through the course.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Courseware

Courseware will also be provided to the delegates so that they can revise the course after the training.

PREREQUISITES

This course has no prerequisites and as such anyone can attend this course.

TARGET AUDIENCE

This Google Analytics course is most suitable for professionals in the fields of website marketing. They include professionals such as Web Analysts and Digital Marketers. Besides these professionals, anyone who has a keen interest in the course and wishes to upgrade his/her skills to improve the performance of their own or their client’s website can also sit for the course.

WHAT WILL YOU LEARN?

During the course the delegates will learn about

  • Different reports generated by Google Analytics
  • Working with Google Analytics
  • Filtering Traffic Data
  • Online and Offline Campaigns
  • Convert the Visitor Traffic
  • Know about Ecommerce Reporting

Enquire Program

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PROGRAM OVERVIEW

One of the best tools with which you can understand your audience and up your sales is Google Analytics. If you wish to optimize your site traffic, this Google Analytics course ensures you get the best results. The information you gather through Google Analytics will also help you to improve the design as well as content of your site.


PROGRAM CONTENT

  • Reports and Tools of Google Analytics
  • Understanding Data and its Significance
  • Different types of Searches (Paid Search, Organic Search, PPC, CPC) and SEO
  • Page Tags
  • Pageviews
  • Achievements of Web Analytics
  • Working of Google Analytics
  • Distribute, Email, and Schedule Reports and Dashboards
  • Campaigns - Online and Offline
  • Landing Pages
  • Visitor Traffic
  • Converting The Visitor Traffic
  • Content Reports
  • Metrics
  • Sources of Traffic
  • Goal Funnels
  • Ecommerce Reporting
  • Table Filters
  • Channels
  • Customised Reports

Google Analytics Masterclass Enquiry

 

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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Leeds

Which still Leeds derives it name from the old Brythonic word Ladenses that stands for  "people of the fast-flowing river". The river being mentioned here is the River Aire which still flows through Leeds. Originally Leeds referred to a forested area in the 5th to the 7th centuries.  The citizens of this city are known as Loiners. They are sometimes also reffered to as Leodensians which is derieved from the city’s Latin name. In Welsh, it is said to be derieved from the word Ilod which means “a place”.  Leeds has a population of 2.3 million.

As of today, Leeds economy is the most varied of all the UK's main employment centres. Jobs in Leeds have grown at a faster pace than elsewhere specially in the private-sector. Leeds stands third on the podium when it comes to jobs area. It had 480,000 in employment and self-employment at the start of 2015. Leeds is also ranked as a gamma world city by the Globalization and World Cities Research Network. It is also known as a hub of culture, finance, and commerce in the West Yorkshire Urban Area. There are four universities in Leeds – The University of Leeds, Leeds Beckett University, Leeds Trinity University and the University of Law. In the United Kingdom, the total number of students in Leeds stands at the fourth place.

Cinema in Leeds

First of all it was in the October of 1888 that Louis Le Prince using his single lens camera shot moving picture sequences known as the Roundhay Garden Scene and a Leeds Bridge street scene. These were developed on Eastman’s paper film. The film festival held at Leeds nowdays and called Leeds International Film Festivals International has a Short Film Competition that is named after Louis Le Prince. The second person to do so was Wordsworth Donisthorpe who like Prince had a strong connection to the Leeds Philosophical and Literary Society. Donisthorpe applied for a patent for his camera that could capture moving images twelve years earlier to Prince's.

Leeds has been known to host the rich film exhibitions now and then. Besides hosting the Leeds International Film Festival and Leeds Young Film Festival, it plays host to many independent cinemas and pop-up venues for screening films. The two movie houses -  Cottage Road Cinema and Hyde Park Picture House – have since the early 20th century been showing and are ranked among the oldest cinemas to do so in the whole of UK.

Culture

Leeds has been home to many artists such as Kenneth Armitage, John Atkinson Grimshaw, Jacob Kramer, Barbara Hepworth, Henry Moore and Edward Wadsworth, who belonged to diverse fields. The history of art exhibitions in Leeds goes far beyond the 1888 when the first art gallery opened in Leeds. A series of exhibitions termed as 'Polytechnic Exhibitions' were regularly held from 1839. Established in 1903 and lasting upto 1923 the Leeds Arts Club founded by Alfred Orage had members which included Jacob Kramer, Herbert Read, Frank Rutter and Michael Sadler. This club advocated the philosophy of Friedrich Nietzsche, and German Expressionist ideas about art and culture. Noted sculptors Barbara Hepworth and Henry Moore started their carrersr in the 1920’s at the Leeds College of Art.

The club acted as a centre for essential art education in the middle of the 20th century guided by artists such as Harry Thubron and Tom Hudson, and the art historian Norbert Lynton. In the 1970s the Leeds College of Art split from the college to form the center of the new multidisciplinary Leeds Polytechnic which later came to be known as Leeds Beckett University. The University of Leeds served as the alma mater of Herbert Read, one of the leading international theorists of modern art. It was also  the place where Marxist art historian Arnold Hauser taught from 1951 to 1985. Leeds acted as a centre for radical feminist art, with the Pavilion Gallery, which opened in 1983, showing the work of women. The University of Leeds School of Fine Art was another center dedicated to the development of feminist art history in the late 1980’s and 90’s.

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