Google Analytics Masterclass

ABOUT THE PROGRAM

The Google Analytics Masterclass course details the knowledge of how data is collected, stored, and presented. The delegates will come to know of various techniques that will help them to obtain information from Google Analytics including the number of visitors to a website, duration of the visit, and the website content.

The delegates are also taught what to do with the information. Delegates will, by the end of this course, learn to collect information relating to the websites and convert this information into a more useful one to help achieve their business goals.

Google Analytics Masterclass course provides the delegates with a more practical approach that helps the delegates to customize their knowledge to fit in real-time scenarios. It also provides them with the skills to efficiently monitor their own websites using Google Analytics. Google Analytics course will help the delegates to implement the skills, they learned during the course, at their workplace efficiently.

  • Use Google Analytics to Improve Site Design

  • Implement Google Analytics to Monitor Websites Efficiently

  • Obtain Website Related Information Using Google Analytics

  • Get Trained from Certified Instructors

  • Learn from Global Training Providers

WHAT'S INCLUDED ?

Find out what's included in the training programme.

Includes

Key Learning Points

Clear and concise objectives to guide delegates through the course.

Includes

Tutor Support

A dedicated tutor will be at your disposal throughout the training to guide you through any issues.

Includes

Courseware

Courseware will also be provided to the delegates so that they can revise the course after the training.

PREREQUISITES

This course has no prerequisites and as such anyone can attend this course.

TARGET AUDIENCE

This Google Analytics course is most suitable for professionals in the fields of website marketing. They include professionals such as Web Analysts and Digital Marketers. Besides these professionals, anyone who has a keen interest in the course and wishes to upgrade his/her skills to improve the performance of their own or their client’s website can also sit for the course.

WHAT WILL YOU LEARN?

During the course the delegates will learn about

  • Different reports generated by Google Analytics
  • Working with Google Analytics
  • Filtering Traffic Data
  • Online and Offline Campaigns
  • Convert the Visitor Traffic
  • Know about Ecommerce Reporting

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PROGRAM OVERVIEW

One of the best tools with which you can understand your audience and up your sales is Google Analytics. If you wish to optimize your site traffic, this Google Analytics course ensures you get the best results. The information you gather through Google Analytics will also help you to improve the design as well as content of your site.


PROGRAM CONTENT

  • Reports and Tools of Google Analytics
  • Understanding Data and its Significance
  • Different types of Searches (Paid Search, Organic Search, PPC, CPC) and SEO
  • Page Tags
  • Pageviews
  • Achievements of Web Analytics
  • Working of Google Analytics
  • Distribute, Email, and Schedule Reports and Dashboards
  • Campaigns - Online and Offline
  • Landing Pages
  • Visitor Traffic
  • Converting The Visitor Traffic
  • Content Reports
  • Metrics
  • Sources of Traffic
  • Goal Funnels
  • Ecommerce Reporting
  • Table Filters
  • Channels
  • Customised Reports

Google Analytics Masterclass Enquiry

 

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Reach us at 0121 368 7851 or info@msptraining.com for more information.

ABOUT Lincoln

Lincoln which is situated in Lincolnshire, is a cathedral city and as per 2011 census had a population of 94,600. In the early periods, it was known as Lindum Colonia, a Roman colony. Lindum Colonia had come up from a settlement of the Iron Age that belonged to the 1st Century B.C. The settlement was the result of a deep pool and the name also probably comes from the word Lindon which was later converted to the Latin form Lindum. The full name for the location was  Colonia Domitiana Lindensium, which went by its founder, Domitian’s name. The colony was established within the walls of the hilltop fortress, to which an extension was also added later on, of an equal area.

Cathedral

First of all the construction of the Lincoln Cathedral began with the see being removed from the backwater of Dorchester-on-Thames, Oxfordshire. It was completed in 1092 but had to be rebuilt after a fire destroyed it. The cause of the fire is said to have been an earthquake that shook Lincoln in 1185. When the Lincoln Minster was rebuilt it had an added portion to the east.  The construction was completed on a superb scale with the crossing tower decorated by a pinnacle that rose to 525 ft, and considered to be the highest Europe has ever had till date. After the completion of all the three spires, the central spire is expected to be the tallest man-made structure in the world after the Great Pyramids of Egypt.

The Bishops of Lincoln were said to be one of the richest people in medieval England. The Diocese of Lincoln, considered to be the biggest in England, was home to more monasteries than the entire English counties put together.

When Magna Carta, the charter to bring peace between the king and rebel barons, was signed, one of the witnesses happened to be the Bishop of Lincoln, Hugh of Wells. There is only one copy that remains of the four originals and that is in the Lincoln Castle.

Lincoln Cathedral

The bishops of Lincoln who were most known were :

  • Robert Bloet
  • Hugh of Avalon
  • Robert Grosseteste
  • Henry Beaufort
  • Thomas Wolsey
  • Philip Repyngdon
  • Thomas Rotherham

Theologian William de Montibus was the chancellor and head of the cathedral school till his death in 1213. The Bishop’s Palace was the centre of administration. Built towards the end of the 12th Century, it was a magnificent building of that era in England. The East Hall of the Palace, designed by Hugh of Lincoln, is the earliest enduring example of a roofed domestic hall. Bishop William of Alnwick was responsible for building the other two parts namely the chapel range and entrance tower. It was he who also improvised upon the existing structure and lend a modern look to it in the 1430s. King Henry VIII and James I are said to have been e guests of the bishops at Lincoln Cathedral. Some royal troops ransacked the cathedral in 1648 during the civil war. The cathedral had another recent break-in due to which the stained glass had to be replaced.

 Notable people

  • Penelope Fitzgerald, born in 1916 was a novelist and biographer
  • George Boole, born in Lincoln in 1815 and developed the Boolean Algebra
  • Sir Francis Hill, mayor of Lincoln was born in Lincoln in 1899.
  • William Byrd, organist and composer
  • Neville Marriner (1924–2016).
  • Sam Clucas, a Hull City footballer was born in Lincoln in 1990.
  • Steve Race, broadcaster, was born in Lincoln

Famous Attractions

  • Jew’s House
  • Jew’s Court
  • Lincoln Castle
  • Lincoln Cathedral
  • Steep Hill
  • Viking Way

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